The corporate realities of the videogame industry operate on massive, mega, epochal levels. Release dates are planned out years in advance. New brands are built carefully over the course of years, with the implicit promise that they could run for decades. You could think of the major videogame companies as giants, skyscraper-size creatures who move at their own pace. Or you could think of them as creatures out of an HP Lovecraft story, unthinkable many-headed monstrosities who live in cross-dimensional space dreaming up new nightmares. Either way, it’s hard to imagine that the events of a single day can change everything.
But one year ago today, Microsoft woke up on top of the world, and then everything got ruined. Or maybe they ruined everything. Hard to say: Their media presentation was shaky enough, what with the rape-joke controversy and the backpedaling insistence that the Xbox One’s Orwellian Always-On requirement wasn’t a requirement, just a suggestion for cool people who aren’t lame. But then a few hours later, Sony basically made the subject of their presentation: “Here’s why we aren’t Microsoft.” The PlayStation 4 let you play any games you wanted to play. The Playstation 4 was a videogame console built for videogames, not for weird tie-ins to ESPN. Above all else, the PlayStation 4 was a hundred dollars cheaper. READ FULL STORY