2. Sony’s announcement that they will expand their rebooted Amazing Spider-Man franchise in every conceivable direction represents a new peak in Hollywood’s current vogue for franchise-building brinksmanship. Marvel Studios revealed their master plan gradually: Release an Iron Man here, announce a Thor there, wait until Avengers is a hit before you start really freaking people out with Guardians of the Galaxy.
After X-Men: First Class was an okay-not-gangbusters hit, Fox carefully retrenched: Mix in the original director and the original cast, throw out one fan-bait title (Days of Future Past) and then, when they least expect it, throw out another (Apocalypse.) When Disney announced Star Wars: Episode VII, they led with a creative-team announcement: Michael Arndt is writing it! You know him! Toy Story 3! (There followed a lengthy search for a director — the Internet Age equivalent of Selznick looking for his Scarlett O’Hara — and the eventual departure of Arndt.) Warner Bros. is building up to Justice League one granular casting announcement at a time. READ FULL STORY