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Tag: Truth in Advertising (1-10 of 26)

'Million Dollar Listing Los Angeles': 'I might be a Jew, but I love German pancakes!'

As reality TV-watching wasteoids, we’re using to dealing with annoying on-screen pop-up polls, aggressive hashtags (yes, even things in grey fonts at 75 percent opacity can be aggressive — it is the ’90s!), and promotional tie-ins. They’re so awful. Oh, how we suffer! But last night’s Million Dollar Listing: Los Angeles offered up the most absurd and inconsequential — and therefore my favorite — real-time viewer poll of the summer, when squirmy real estate weasel Josh Flagg agreed to let an underling treat him to an IHOP breakfast.

The passion of Flagg’s argument that IHOP needs to permanently switch its style of German pancakes from the half moon (pictured, barely, in diagram) back to the traditional rectangle really hit home for me. And the poll question stuck with me all night, whispering softly in my ear things like “You should be eating more carbs in Los Angeles” and “Why not pancakes topped with eggs?” It was stirring.

“The ones in West Hollywood — they serve it more like a Crepe Suzette!” Flagg continued angrily. It’s so true, and it should be a national outrage. The show needs more impassioned arguments like this one to balance out the intramural bitchery we usually between Flagg and Josh Altman.

“I might be a Jew, but I love German pancakes!” –Flagg  READ FULL STORY

Schmidt from 'New Girl' launches web series for Axe -- VIDEO

You love Max Greenfield, the bro-tastic dandy behind New Girl‘s Schmidt, but you hate those icky TV spots for Axe products. How, then, can you enjoy Greenfield’s new web series, a Forgetting Sarah Marshall riff that doubles as part of Axe’s new “Susan Glenn” campaign? (Another wrinkle: According to EW NewGirlologist Lanford Beard, “Schmidt is far too discerning for Axe! He uses body gelato.”)

Despite all that, the videos might win you over. For starters, they’re surprisingly sweet — much like Axe’s classy “Susan Glenn” commercial starring Kiefer Sutherland. Since Greenfield writes, directs, and stars in each clip, they’re also peppered with his signature sense of humor: see episode 2′s analogy-off for proof. Here’s episode 1, which could be titled “Idiot Boy with a Broken Cellular Telephone”:

READ FULL STORY

The Coke Zero 'Battleship' commercial and the Coors Light 'Prometheus' commercial: What?

In Battleship, magical plot monsters invade Hawaii. They destroy buildings. They fire space missiles. They force rumored humanoid Brooklyn Decker to experience emotions for maybe the first time. But their whole purpose for being on earth is kept mysterious, probably because the filmmakers are saving the good stuff for Battleship 2: Revenge of the Aircraft Carrier. Fortunately for society, there’s a commercial that hints at the aliens’ deeper motivations: They have a taste for low-calorie soda. READ FULL STORY

Skechers Shape-ups won't make you look like Kim Kardashian after all

kim-kardashian

If you really want to keep up with Kim and co., wearing Skechers Shape-ups won’t give you an extra boost. The Los Angeles Times reports that Skechers has agreed to pay $50 million to settle a lawsuit brought against the company by the Federal Trade Commission and the attorneys general of 44 states. The plaintiffs’ complaint: Skechers’ Shape-ups don’t live up to the company’s hype. The shoe giant said their rocker-bottom sneakers deliver greater fitness benefits than other workout shoes. This suit follows a similar case brought against Reebok last year.

Both Kardashian and ex-quarterback Joe Montana appeared in ads for Skechers’ toning trainers. In his commercial, Montana claimed that Shape-ups improved his shape and posture; in hers, Kardashian flirtily cooed that they did more for her than her personal trainer. And this isn’t the first time the reality star has been connected to a shady product — in 2010, the State of Connecticut led an investigation of the Kardashian Kard, a debit system that apparently charged its users with numerous, excessive fees. Maybe this is why that guy on IMDB is so mad at her.

READ FULL STORY

'It's halftime, America.' How to top Eminem? Get Clint Eastwood to do a Super Bowl commercial

2011′s best Super Bowl commercial was Eminem for Chrysler. It’s only halftime, of course, but the greatest of 2012 so far has been Clint Eastwood for Dodge, Jeep and Chrysler in another all-American “Imported from Detroit” spot. Eastwood spoke of finding a way through tough times — if there’s not one, we’ll make one.

“Detroit’s showing it can be done,” he insisted. Then the actor-director’s voice that sounds like what Mount Rushmore is carved out of delivered a State of the Union closer for the ages: “This country can’t be knocked out with one punch. We’ll get back up again and when we do the world’s gonna hear the roar of our engines. Yeah. It’s halftime, America,” he promised. “And our second half’s about to begin.” Watch: READ FULL STORY

The 25 Best Movie Trailers of 2011

The recipe for making a movie trailer used to be so simple. You’d just edit together the 10 or 11 most exciting parts of the film — gunshots for an action movie, kisses for a romance, pratfalls for a comedy — and then let the voice-of-god narrator loudly assure the audience that the movie on display was sure to be the best movie… ever.

Like all advertising, though, movie trailers have evolved madly in the last few decades. Heck, movie trailers have become genuine pop culture events. (We live in an era that has previews for previews.) Some trailers tease us with an intriguing new story line; some reintroduce us to franchises we’d long since forgotten about. The very best function as a primal delivery system for pure cinematic bliss. So let’s follow Lisbeth Salander’s lead (see above), break out our laptops, and count down our favorite movie trailers of 2011, starting with… READ FULL STORY

Woman sues over misleading 'Drive' trailer. What trailers have misled you?

Drive-Poster

File under: Wacky, crazy, and true. A Michigan woman, Sarah Deming, is suing the distributors of the film Drive because she said the trailer misled her into buying a ticket for the film, and when she finally saw the movie, it wasn’t what she was expecting.

Among Ms. Deming’s complaints listed in the lawsuit filed Sept. 27:

– Drive was promoted as very similar to Fast and Furious, when in actuality, it wasn’t.

– “Drive bore very little similarity to a chase, or race action film, for reasons including but not limited to Drive having very little driving in the motion picture.” (emphasis mine)

– “Extreme gratuitous defamatory dehumanizing racism directed against members of the Jewish faith.”

Americans love their lawsuits. But does this one have substance? READ FULL STORY

Super Bowl XLV: Best and worst commercials?

Presenting… Your Super Bowl Commercials of 2011, brought to you by Eminem. He LOST HIMSELF in not one but two major ad campaigns this year. During the first quarter, Claymation Eminem quenched his thirst with a refreshing Brisk iced tea; then just before halftime, super-intense human Eminem delivered a cross between a eulogy and a giant “eff you, pay attention” on behalf of the city of Detroit. And you thought he didn’t do commercials.

Meanwhile, Ozzy Osbourne finally had to find out what a Bieber was, Adrien Brody serenaded some crying/orgasmic women (Stella Artois), Faith Hill’s rack is huge (Teleflora), Timothy Hutton is really, really into Tibetan fish curry (Groupon.com), and Kim Kardashian’s ass (Shape-Ups) is ass usual. Plus, so many movie trailers, including J.J. Abrams and Steven Spielberg’s Super 8, Terra Nova, Thor, Cowboys & Aliens — starring Danny Craig and Indy Ford — Pirates of the Caribbean: On Stranger Tides, Transformers: Dark of the Moon, and a first look at Marvel’s Captain America: The First Avenger. My five favorite commercials, after the break. READ FULL STORY

Which Super Bowl commercial will you be talking about on Monday?

We are just 32 hours away from the kickoff of Super Bowl XLV, and I’m already preparing for the main event. That’s right, I just spent an hour on Hulu and other websites watching my favorite Super Bowl commercials from years past in order to get psyched for this year’s must-see ads. It will be tough to top last year’s Betty White Snickers ad, or the Justin Timberlake Pepsi bit from a couple of years back, but I’m encouraged by what I’ve already seen, as some companies are understandably trying to get the most of their $3 million spots by leaking them online. READ FULL STORY

EW's Big Shill qualifying round: Which McDonaldland character will devour the competition?

McDonaldlandImage Credit: McDonald's CorporationAs you now know, this January, EW will bring you Big Shill, our exciting bracket game that pits America’s favorite advertising icons against each other in an epic battle for marketing supremacy. And, so far, we hope (ba da ba da da) you’re lovin’ it, because we’re about to throw yet another qualifying round your way. For, you see, in attempting to choose the most well-loved and fiercest competitor from McDonaldland, we’ve hit an impasse.

Sure, it’s easy to assume Ronald McDonald would take the McGriddle cake when it comes to our game, but America’s history with clowns has been complicated. And while the Hamburglar is a front-runner — thanks to his highly coveted, recession-proof career choice of hamburger-stealing — it’s tough to imagine he’d top Mayor McCheese, who clearly has picked up the popular vote for decades now. (How ’bout those term limits, Michael Bloomberg?) Birdie the Early Bird is the first choice amongst progressive thinkers — she was McDonaldland’s first female creature — but the Fry Kids are the first choice amongst cuddly things that are about 25 percent eyes, like Zooey Deschanel. Then there’s also Filet-o-Fish thief Captain Crook, keeper-of-all-hamburger-peace Officer Big Mac, the Professor (who’s still trying to figure out what chemical substance oozes out of the McGriddle), the Hamburger Patch, and BFFs the McNugget Buddies. And who, of course, can forget about Grimace, the amorphous blob who was an evil shake-stealer before he saw Dr. Drew and reformed himself into… whatever the hell he is? (Seriously, what is Grimace?)

So it’s time to make yourself heard, PopWatchers. Which McDonaldland character should compete in our Big Shill bracket game? READ FULL STORY

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