Let me be upfront: I haven’t seen The Oogieloves in the Big Balloon Adventure yet. Of course, you probably haven’t either, as it just had the worst opening weekend in box office history.
But I sort of want to. Somehow, the film earning that dubious distinction has unleashed an alarming obsession within me for all things Oogieloves in the last 24 hours. I mean, have you SEEN Oogieloves.com?! The sheer WTF factor of this strange, strange franchise is utterly intoxicating. And Oogieloves filmmaker Kenn Viselman seems to indicate that this might be exactly what he was hoping for. “This was never about box office,” Viselman told TheWrap Monday morning. “It was about exposure. We’ve now got the notoriety we were trying to get for weeks before the film opened.”