It is 6:27 p.m., and the Grand Ballroom of the Austin Hilton is packed with folks in black t-shirts, muddy sneakers, and green SXSW badges, all waiting in eager anticipation for Pete Townshend’s keynote address. We do not yet know what he will be talking about, but there is a clue on our chairs, in the form of a piece of paper titled, simply, THE METHOD. It reads, "Today, as part of his Keynote Address at the South by Southwest Music Festival in Austin, Texas, Pete Townshend is announcing the Method. After more than 25 years of patient research, Pete is launching the website he first described in the science fiction story behind the Who’s legendary Who’s Next album of 1971. The Method — designed by Lawrence Ball — offers subscribers the opportunity to create their own unique musical composition by "sitting" for the Method software composer, just as you would sit for a painter making your portrait." Etc.
Now, aside from the obvious implication that Pete Townshend predicted the Internet, I’m not sure what that means. But I’m certain we’ll soon find out, and you’ll be the first to hear about it, PopWatchers. And you will be excited.
addCredit(“Pete Townshend: Andrew Marks / Retna”)