The New York Giants didn’t need to slingshot any babies or cover up the whereabouts of a cat to earn their thrilling Super Bowl victory. (That down-to-the-last-second fourth quarter was crazy enough as is.) But that strategy certainly worked for Doritos as commercials featuring those very scenarios helped them win the 2012 BrandBowl.
For the second year in a row, Doritos had the most-talked-about ads on Twitter. Doritos Super Bowl commercials generated 48,687 tweets, which was up from 34,063 tweets last year. Even sentiment was up significantly from last year when Doritos earned just a plus-6 percent Sentiment Rating — which differentiates between positive and negative tweets. This year, they received a solid plus-29 percent. Still, there was something America loved even more than cat murder and child endangerment… M&Ms! According to MarketWatch.com, the candy, which introduced their new brown M&M earned plus-41 percent positive feedback on Twitter. (Unsurprisingly, GoDaddy.com was the least liked of the evening with minus-10 percent Sentiment.)
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