It was almost 50 years ago that Gene Roddenberry began developing Star Trek and its tales of the ever-rational United Federation of Planets (which values connection and communication above conquest) and noble, shining Starfleet (which devotes its powerful engines to exploration and insight).
Those concepts launched one of the most persistent mythologies in American pop culture (on television alone there have been six series with 700-plus episodes over 30 years) and they seem to echo also in Trek Initiative, a just-announced venture from Roddenberry Entertainment that is taking a Starfleet approach to the a unruly universe known as the Internet.
“We have wanted to do something to unite all of the fans for years,” says Rod Roddenberry, son of the late Star Trek creator. “There’s tons of information out there. We don’t need to provide content, we just need to unite them. Whether it’s fan films, fan fiction, just people connecting to talk about the future … we wanted to provide a place where people from all walks of life can connect over a passion for Star Trek or a passion for the future.”
Announced at the Chicago Comic & Entertainment Expo, Trek Initiative is a sleek new portal that aims to connect and curate the vast amount of Starfleet content that fills the cyber constellations. The site represents the new partnership of Roddenberry Entertainment and Wikia, which is already in Federation space in a big way — its Memory Alpha is among its 31 Star Trek sites representing 11 languages, 165,000 pages and 9.4 million page views per month. READ FULL STORY