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Tag: Press Release of the Week (1-10 of 38)

Cee Lo Green to help smash Guinness Record for world's largest pinata

MEDIA OPPORTUNITY MEDIA OPPORTUNITY
M&M’S® PRETZEL CELEBRATES 1ST BIRTHDAY BY SMASHING GUINNESS RECORD FOR WORLD’S LARGEST PINATA
Cee Lo Green to Help Bring Down Thousands of Bags of M&M’S Pretzel Chocolate Candies from 46-foot Piñata

Yes, this is real. It is happening tomorrow at 12:15 p.m. ET at the 69th Regiment Armory in New York City.

That is all.

Lady Gaga portrait made of 61,509 BBs to hang in Ripley's Hollywood Odditorium

lady-gaga-ripleysCall it a slow news day if you must, but this little gem is in contention for Press Release of the Week: Ripley’s Believe It or Not! has acquired a portrait of Lady Gaga made out of 61,509 Airsoft BBs, the plastic balls used in a popular type of BB gun. “The artwork was created by Gainesville, Florida artist John O’Hearn, who is primarily a sculptor, but has spent the last few years experimenting with Airsoft BB’s as a medium,” the release explains. “The BB’s act as pixels in the mosaics he creates. O’Hearn says he can recreate any picture or portrait from just 5 colors of BB’s — red, yellow, blue, black and white. This project took about a month to finish.”

“This is a spectacular work of art,” said Edward Meyer, VP of Exhibits and Archives for Ripley’s Believe It or Not!, of the 4′-by-8′ mosaic. “O’Hearn uses computer technology and an unusual medium to put a modern-day spin on pointillism.” READ FULL STORY

Press Release of the Week: Ginuwine

This week’s best press release — beating out Mandi’s pick, Hawaii Five-Zero‘s adventures in brevity — began with a heartbreaking backstory about Ginuwine’s struggles with addiction and depression, then suddenly tickled our eyes through the screen with this nugget of truth: “Ginuwine has also recently been chosen to become the new spokesperson for Adult Chocolate Milk, a new alcoholic beverage that combines chocolate milk with 40 proof vodka.” READ FULL STORY

CBS reminds journalists it's 'Hawaii Five-0' not 'Hawaii Five-O'

Alex-O-LoughlinImage Credit: Mario Perez/CBSThis just in: CBS has issued what it’s dubbed the shortest press release in the network’s history to remind editors that, “The ‘0’ in HAWAII FIVE-0 is a zero, not a capital O.”

What one-sentence press release would you have issued about the show? Having seen the pilot, which I enjoyed, I would have gone with, “You only have to wait 29 mins. and 53 secs. to see Alex O’Loughlin shirtless.”

Lohans gets their free ice cream card revoked. The downfall begins.

Lohan-ice-creamImage Credit: Kevin Mazur/WireImage.comThese are the moments they talk about 25 minutes into any decent episode of True Hollywood Story. You know the ones I’m talking about. The catalyst, the one thing that eventually leads to a flurry of bad happenings; usually, it’s some form a horrific personal tragedy. I’m sure all other things that have happened to the Lohan family have been mere life hiccups compared to the indefinite revoking of Lindsay and Ali’s Carvel Ice Cream Black Card, which awarded them free frozen treat for 75 years.

In 20 years, when I’m watching the dynasty’s THS reboot (yes, Lindsay’s already had one) while bed-ridden on a Saturday afternoon, they’ll talk about how Lindsay was so crushed by the development — caused by her mom’s abuse of the card (so said the ice cream company in their press release) — she refused to make I Know Who Killed Me II and Ali refused to… do whatever she does; thus, beginning the family’s decent all kinds of turmoil.

The release from the company included this stinger:

“This is an unfortunate situation where certain people feel entitled to use a celebrity’s name for their own purposes.”

For the record, I’m with Carvel on this one, but I hope they realize they shouldn’t hand those out to just anyone. I’ll take mine now, please.

Pole-dancing safety tips. Finally.

It’s always a pleasure receiving a press release from Scores, but it wasn’t until I got this one with pole-dancing safety tips courtesy of “Lux,” a professional dancer at Scores who is also a competitive pole dancer, that I felt the need to pass it along. In light of a New York City woman filing a lawsuit against a gym for shoulder injuries sustained while reportedly doing an ill-spotted “upside-down maneuver” in its pole-dancing class, “Lux” offers the following advice, quoted verbatim, because it doesn’t get any better than this:

1) Apply a chalky powder to your hands to keep you from slipping (i.e. “Pole Grip”)
2) Wear stilettos with grips to generate some friction (i.e. “Adore” by the brand Pleasers)
3) Stretch — you will pull a muscle if you don’t. Pole dancing is like any other athletic activity
4) Never go upside down on the pole until you are comfortable with your upper body strength
5) To protect from germs, BYO cloth to wipe down the pole before each use.

Though I did once road test the Showgirls V.I.P. edition DVD for EW, I have not yet taken to the pole. Any of you?

Photo credit: John Gress/Reuters/Corbis

Dick Van Patten and snowboarding bulldogs go for Guinness float record

It’s a slow news day. It was either covering this or Suri Cruise’s heels. Snowboarding bulldogs win.

On Jan. 1, Natural Balance Pet Foods will have its entry in the Rose Bowl Parade — a 112-ft. float featuring five bulldogs snowboarding down a 75-ft. ramp, and Dick Van Patten — certified by Guinness as the world’s longest single chassis float. (I’ll admit that this sounded more genius to me when I’d forgotten that Natural Balance Foods is a company Van Patten started 20 years ago.) In a statement to EW, Joey Herrick, president of the company, explained the inspiration behind the float: “Bulldogs love to snowboard, and it is so much fun to watch them in action. Dick’s been an animal lover since childhood, and now he’s got some of the best animal athletes in the country as his sidekicks.”

That is true. One of those snowboarding dogs is Tillman, pictured with a sketch of the float. He’s already in Guinness as the World’s Fastest Skateboarding Dog. You might also remember him from CBS’s 2008 reality show Greatest American Dog (or from my heated recap, “No, Not Tillman!”, the morning after he got the boot).

Does this sound like a memorable float? According to the press release, last year’s float featuring Tillman and Co. skateboarding turned out to be “among the most beloved in the Parade’s history.” What Rose Bowl floats do you still remember?

Photo credit: Natural Balance

'Sling Blade' and 'The Waterboy': Together in one dubious press-release!

Blu-ray-disks_l I'm not going to jump to conclusions here. I'll leave that to you, dear readers, after you take a look at this press release from Walt Disney Home Entertainment, announcing the simultaneous — and totally unrelated – Blu-ray releases of Sling Blade and The Waterboy. That's right, Sling Blade, in which Oscar-winner Billy Bob Thornton plays a mentally challenged man, and The Waterboy, in which Razzie-winner Adam Sandler plays a mentally challenged man-boy. No conclusions. Nope. None at all.

From: ———————
Sent: Wednesday, July 15, 2009 3:03 PM
To: ———————-
Subject: SLING BLADE and THE WATERBOY on Blu-ray 8/4!

Greetings!
 
On Tuesday August 4th, Walt Disney Studios Home Entertainment will release SLING BLADE and THE WATERBOY on Blu-ray! Rediscover Billy Bob Thornton’s riveting, Oscar® winning drama SLING BLADE when it debuts on Blu-ray™ High Def. The Blu-ray edition includes hours of original DVD bonus features, including Audio Commentary by Writer/Director/Actor Billy Bob Thornton. Then,  stand up and cheer the hilarious sports comedy THE WATERBOY, scoring bigger laughs than ever on Blu-ray Hi-Def. For the first time ever, this blockbuster hit comedy will be presented with winning high definition picture and sound that’ll make you feel like you’re right there in the stadium.
 
Review Material is available NOW!

Chris Kattan starring as himself in miniseries shooting in Mumbai: Crazy, cool, or CRAZY?

Chriskattan_lChris Kattan is currently shooting a three-part comedy miniseries in Mumbai, India, called Bollywood Hero, which IFC will premiere this August. So you can properly answer the question, Crazy, cool, or CRAZY?, I will copy and paste the entire press release…

"Kattan, who plays himself in this otherwise fictional comedy, is tired of being rejected as leading-man material in Hollywood. He burns his professional bridges in L.A. and ventures to India in search of a starring role in a Bollywood film. While in India, he encounters cultural differences and the realization that making it big in Bollywood is not a sure thing.

"After a chance meeting with Indian born film maker Monty Reddy, Chris heads to Mumbai to take the lead role in Peculiar Dancing Boy, the last script by Bollywood legend and Monty’s deceased father, Anil Reddy. Fresh off the plane, Chris is flung into a world of sibling rivalry, power hungry starlets and their astrologers, and a film that is not quite fully financed.

addCredit(“Dimitrios Kambouris/WireImage.com”)

READ FULL STORY

Snoop Dogg: King of all MTV media?

Snoopdogg_lTons of Snoop Dogg news today, all of it from a single press release sent out by MTV. Let’s take these one by one, shall we?

1. Dogg After Dark is joining your basic cable lineup next week. It’ll be "the only nightclub TV show hosted by you know who," Snoop assures us in that press release — which also casually mentions "raw interviews," "hilarious sketch-comedy segments," and "Snoop’s own in-house band, the Snoopadelics." As somebody who sorely misses Doggy Fizzle Televizzle, let me tell you, I am crushed that I will be stuck at the office and unable to catch the premiere next Tuesday night at 9.

2. MTV Games is preparing to introduce an unspecified number of Snoop hits to its Rock Band platform. Seems like a sorta weird fit, but hey, who doesn’t want the chance to karaoke-rap along to "Murder Was the Case"…or solo over it with a plastic guitar?

3. Snoop has left Geffen behind and plans to release his next album, Malice In Wonderland, directly through MTV later this year. This makes him the latest star to ditch the creaky major-label system in favor of an ambitious new model that may or may not work any better. All I know for sure is, Snoop had better make good on that title by featuring the Clipse’s fearsome Malice on a track that samples Stevie Wonder.

But how do you feel about watching Snoop’s new show / playing Snoop’s songs in a video game / listening to Snoop’s new album? Weigh in quickly, now, before MTV announces he’s writing an MTV Book and writing code for MTV.com.

More on Snoop Dogg:
He’s responsible for one of EW’s 10 Classic TRL Moments
His last album, Ego Trippin’, got a B review
EW hung out with Snoop during his sober years
…and when he was backstage at High Times‘ Stony Awards

addCredit(“Estevan Oriol”)

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