When you think “artist,” what immediately comes to mind? Georges Seurat, meticulously dabbing paint onto a canvas for two solid years to create A Sunday Afternoon on the Island of La Grande Jatte?
Or maybe Pepsi?
The New York Times writes that the soft drink giant has signed a massive, $50 million deal with Beyoncé, a “hybrid project” that will go beyond advertising. Specifically: The campaign includes “a multimillion-dollar fund to support the singer’s chosen creative projects.” So… more documentaries about Beyoncé? Well, maybe — according to the Times, these collaborations could include “live events, videos, ‘a cool photo shoot’ or almost anything else.”