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Tag: Pepsi (1-2 of 2)

Beyonce makes $50 million deal with Pepsi, says it's more than an endorsement

When you think “artist,” what immediately comes to mind? Georges Seurat, meticulously dabbing paint onto a canvas for two solid years to create A Sunday Afternoon on the Island of La Grande Jatte?

Or maybe Pepsi?

The New York Times writes that the soft drink giant has signed a massive, $50 million deal with Beyoncé, a “hybrid project” that will go beyond advertising. Specifically: The campaign includes “a multimillion-dollar fund to support the singer’s chosen creative projects.” So… more documentaries about Beyoncé? Well, maybe — according to the Times, these collaborations could include “live events, videos, ‘a cool photo shoot’ or almost anything else.”

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One Direction and Drew Brees team up for Pepsi -- VIDEO

One Direction is Pepsi’s newest pop star.

The soda company is partnering with the boy band and NFL star Drew Brees for an ad that will debut this week. The clip shows One Direction and Brees in a head-to-head competition for a can of Pepsi. Brees also performs with the group. It’s part of Pepsi’s “Live for Now” campaign, which has also featured Nicki Minaj and Katy Perry. READ FULL STORY

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