After the success of its original series House of Cards and Orange Is the New Black, Netflix has now decided its next move. In the company’s Q3 Earnings Interview, CEO Reed Hastings, CFO David Wells, and Chief Content Officer Ted Sarandos confirmed that the company will add original movies to its résumé, doubling its spending on original projects in 2014.
Netflix is already looking at several documentaries, but according to Sarandos, documentaries aren’t the only thing they’re interested in: “On the movie side, I’d keep my mind wide open to what those films would be and what they would look like,” Sarandos said. “And really the driver of it is, like we were able to break convention on television by offering all episodes at once, something that consumers have really loved, we’d like to do more of that in the movie space, in that today we’re held to the traditional pay television model, meaning the movies are not coming to Netflix until they hit pay television, almost a year after they are in theaters. Even though that window is moving, I don’t know that it’s moving aggressively enough for people who really do have experience more in a demand or more on-demand lifestyle around their content. So I think that the more we could be aggressive with windowing by taking more control over the content earlier in the process, that would be good for our members.”
But after launching two successful television series, is now the time for Netflix to be expanding into more original content? Will the formula that made House of Cards successful apply to films? We’re not sure.
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