As 2011 comes to a close, EW.com wanted to honor some of the hardworking names and faces from behind the scenes for their outstanding achievements. It was a massive year for Katy Perry, and Floria Sigismondi (who has directed iconic videos for Christina Aguilera and Marilyn Manson, as well as 2010’s The Runaways) was no small part of that success. Helming “E.T.” and “The One That Got Away,” two of Perry’s most evocative videos, Sigismondi discussed how she stepped away from Perry’s candy-coated style and see the finished product. For more behind the scenes access to the year’s best TV and movie scenes, click here for EW.com‘s Best of 2011: Behind the Scenes coverage.
As told by: Floria Sigismondi
Normally I get the songs and just live with them for three days to a week and kind of let the concept shape itself. I get inspired by the lyrics and can hopefully bring another layer to the story. I try not to be affected by [an artist's] previous work. I don’t study [other videos of theirs]. I always think that somebody’s coming to me because of something I bring to the table and because I can open up a different view of the artist. Once I have images that I’m ready to put on paper, that’s the biggest challenge as an artist — to get what’s in my mind out into reality. READ FULL STORY