Something is always buzzing in the social media world, but this week Facebook’s $1 billion purchase of Instagram is the queen bee.
The deal between the social network giant and the quirky photo-sharing app has journalists, bloggers and the general mobile population (including 30 million Instagram users) overflowing with energetic opinions and questions about how Facebook plans to use its latest product, and what it means for the future of the little camera app that could did.
Why did Facebook purchase Instagram?
Any media savant will tell you that one of Facebook’s biggest struggles is with its mobile technology — notably on iOS — due to the massive amount of content offered and the clunky, inconvenient platform currently being employed to display it. “They realized that their mobile experience was just too cluttered,” said Nick Bilton, lead columnist for The New York Times’ tech blog. “Facebook has so many different services within the company that it takes 11 steps to take a photo and share it. With Instagram, it’s almost an instant process.”
One approach the company has started to take to rectify their mobile woes involves building out smaller apps — like the recently launched Messenger — which offer standalone doses of specific Facebook features. In the case of Instagram, and considering that photo sharing is the start-up bubble du jour — Facebook looks to have finally found a photo-sharing property that, coupled with other acquisitions, may be the missing puzzle piece of their mobile strategy. Tech pundit Om Malik’s opinion suggests far less amiability: “Facebook was scared s–tless… Facebook is essentially about photos, and Instagram had found and attacked Facebook’s Achilles’ heel — mobile photo sharing.”
NEXT: “The number to watch is really going to be Instagram’s audience”