Announcements are not actual things. They are promises of things to come. But at times this year, it felt like all of pop culture was actually just an announcement about pop culture in the future. That’s because 2014 is the year that every movie studio Marvelized into megafranchise factories, with one company after another making bold (and frequently insane) promises about movies that will come out three, four, five years from now.
2014 is also the year that the whole process of “announcing stuff” took on a decadent pageantry. You can feel how badly everyone wants to break the internet now, attempting to compose their Mega-Announcements with a unique buzz-creating rhythm. Do you host an announcement event, or quietly post an update on your website? Do you tease the announcements for weeks ahead of time, Taylor Swift-style, or just unload lots of top-secret intel all at once, Beyoncé-style? READ FULL STORY