PopWatch Entertainment Weekly's PopWatch Blog

Tag: Commercials (1-10 of 32)

Quicksilver from 'X-Men: Days of Future Past' is selling Hardee's now

Quicksilver-Hardees.jpg

The Great Quicksilver Cold War of 2014 continues to heat up hotter than a slab of bacon on a bacon-egg-and-cheese biscuit. While Marvel Studios continues laying the groundwork for the arrival of Aaron Taylor-Johnson’s Quicksilver in next year’s Avengers: Age of Ultron, 20th Century Fox is racing their version of the silver-haired speedster into theaters in X-Men: Days of Future Past.

But you can see Evan Peters’ silver-jacketed mutant right now in a new ad for Hardee’s, where he uses his powers of moving fast to eat fast. Talk about fast food! is not a catchphrase he says out loud, which is really just leaving money on the table if you ask me. Watch below: READ FULL STORY

Honey Maid takes a stand for 'Love' in a new commercial -- VIDEO

The evolution of commercials is semi-fascinating: First, they were this exciting new way to advertise stuff. Then they became the annoying interruptions during your favorite television shows. And now that they live in a world of DVRs and fast-forwarding, they’ve had to get even more creative.

Recently, quite a few ads have chosen to take a stand on a number of world issues. There was that multilingual Coke ad, which received decidedly mixed reviews, as well as the Cheerios commercial that depicted a multiracial family. After that one received (more than) a little hate, Cheerios chose to run in again, but this time during the Super Bowl. That’s right, folks: Commercials are no longer backing down.

READ FULL STORY

Benedict Cumberbatch gets his own #GoodToBeBad Jaguar commercial

Benedict Cumberbatch knows a thing or two about playing bad. (And brilliant. And both.) So it was a no-brainer to have the Jaguar spokesman lend his voice to the luxury car company’s new “Good to Be Bad” ad campaign.

The voiceover spot comes on the heels of Jaguar’s devilishly fun Super Bowl commercial featuring Tom Hiddleston, Ben Kingsley, and Mark Strong as very bad men enjoying the good life (or at least enjoying British-made modes of transportation).

READ FULL STORY

Super Bowl 2014: Best and Worst Commercials

Screen Shot 2014-02-02 at 8.51.32 PM

This was not the best Super Bowl for commercials (or football)! You know it’s an off year when two of the most memorable spots involve Greek yogurt. That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered. Below, 2014′s Best and Worst ads: READ FULL STORY

The Scarlett Johansson SodaStream commercial you won't see during the Super Bowl -- VIDEO

scarlett-johansson-ad.jpg

The following ad might as well be a Jerry Springer joint — because Fox has decided it’s too hot for TV.

Well, sort of. Though the clip features Scarlett shimmying out of a bathrobe and seductively sipping to a “bow-chicka-wow-wooow” bassline, that’s not what reportedly raised the network’s hackles. (Compared to the antics on, say, a GoDaddy Super Bowl spot or Fox’s own Temptation Island, ScarJo’s sultriness seems downright tame.) Instead, SodaStream CEO Daniel Birnbaum tells USA Today that Fox declined to air this version of the commercial because of Johansson’s closing line: “Sorry, Coke and Pepsi.”

READ FULL STORY

Apple's 'Misunderstood' commercial: Have yourself a merry little cry -- VIDEO

Screen Shot 2013-12-16 at 10.18.29 PM

Uh oh. You better sack up and secretly edit poignant home movies on your iPhones, pouty teens!

Apple’s new 90-second Christmas commercial just had me sobbing into my own iPhone as I went about my usual antisocial business of splaying out on the couch, ignoring this great big wondrous world around me, and playing with filters on Instagram. Here’s how good Apple commercials are: I didn’t even need to see this one to know I was already obsessed with it — much like your sulky teen won’t ever need to make real eye contact with his relatives to know and eventually show that he loves them (if you’re lucky) (and if you’ve purchased him an iPhone 5S).

Obviously, I did look up at one point… then replayed this commercial again and again. You wanna cry? READ FULL STORY

Watch Jean-Claude Van Damme perform 'the most epic of splits' in new Volvo commercial -- VIDEO

Jean-Claude-Van-Damme.jpg

Volvo’s latest commercial will drive you to feel things.

What kinds of things, you ask? Well every feeling that doesn’t involve a desire to buy a Volvo automobile. One, it will make your mouth gape in awe at Jean-Claude Van Damme’s over-50 physical prowess. In the commercial, the Belgian thigh-master performs “the most epic of splits” between two golden Volvo trucks. Two, it may make you cry or feel calm enough to attempt some close-to-quitting-time yoga – it features Enya’s tearjerker “Only Time.” And three, it might make you laugh at the bizarro pairing of the action star and the upper-middle-class family brand.

Any ad that can incite a whoa!, to wah!, to WTF? is a winner in my book.

“Now I stand here before you, what you see is a body crafted to perfection,” Van Damme says in the ad (are we still talking about the trucks?)

Watch JCVD make you want to renew your gym membership below:
READ FULL STORY

Bryan Cranston narrates new iPad Air commercial -- VIDEO

After watching the newly released iPad Air commercial, you may find yourself wondering why you feel so calm, so full of life, hopeful for the future — but also, with a slight edge of terror. Well, that’s because the crisp, clean TV spot is narrated by all-around wonderful human Bryan Cranston, who most famously also portrays all-around terrifying character Walter White from Breaking Bad.
READ FULL STORY

Twister (board game, not 'nado): A pop culture timeline

Charles Foley, inventor of the board game Twister, died yesterday at 82. May he rest in peace in whichever socially awkward color-coded contortion was his favorite.

I always thought Twister was the greatest board game ever invented — in theory, anyway. In execution, I think I was playing it wrong. I have distinct memories of ending up with my face smushed onto my uncle’s stomach and my other little cousins’ bare toes (THEY were doing it wrong) wriggling under my butt as I tried not to fall. I almost always surrendered out of embarrassment. What I really needed to do was grow up, work out, and play with sexy peers so my strategy could become less “Avoid the body hair of relatives” and more “Whoops! I fell down and touched your whole body.” I can still do it! Twister is timeless and shall never be forgotten.

Below, a brief timeline of the button-candy board game in pop culture:
READ FULL STORY

'The Conjuring' commercials are freaking me out!

The incessant TV spots for The Conjuring (out July 19, if you can stay alive ’til then, which is not likely) have infiltrated my brain so thoroughly that I never want to sleep, light candles, or hang laundry again. And two out of three of those are major pastimes of mine! This is VERY inconvenient. I used to be so full of hope.

The evil geniuses promoting the movie seem to only air these at night — all night, on every channel — with the express purpose of freaking us the f— out. In case you’ve managed to escape these commercials (which would mean you haven’t turned on your TV this month — congrats), allow me to answer your burning questions.

What’s in my bed? Mosquitoes, plus “a dark force — something inhuman — which has latched itself to your family.”

Will I sleep tonight? No. There’s a “lady in a dirty nightgown” that you, too, will see in your dreams. She will likely “conjure” you out of the bed at 3, 4, and 6 a.m. so it might be best to just not. READ FULL STORY

Latest Videos

Advertisement

TV Recaps

Powered by WordPress.com VIP