This was not the best Super Bowl for commercials (or football)! You know it’s an off year when two of the most memorable spots involve Greek yogurt. That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered. Below, 2014′s Best and Worst ads: READ FULL STORY
Tag: Commercials (1-10 of 29)
The following ad might as well be a Jerry Springer joint — because Fox has decided it’s too hot for TV.
Well, sort of. Though the clip features Scarlett shimmying out of a bathrobe and seductively sipping to a “bow-chicka-wow-wooow” bassline, that’s not what reportedly raised the network’s hackles. (Compared to the antics on, say, a GoDaddy Super Bowl spot or Fox’s own Temptation Island, ScarJo’s sultriness seems downright tame.) Instead, SodaStream CEO Daniel Birnbaum tells USA Today that Fox declined to air this version of the commercial because of Johansson’s closing line: “Sorry, Coke and Pepsi.”
Volvo’s latest commercial will drive you to feel things.
What kinds of things, you ask? Well every feeling that doesn’t involve a desire to buy a Volvo automobile. One, it will make your mouth gape in awe at Jean-Claude Van Damme’s over-50 physical prowess. In the commercial, the Belgian thigh-master performs “the most epic of splits” between two golden Volvo trucks. Two, it may make you cry or feel calm enough to attempt some close-to-quitting-time yoga – it features Enya’s tearjerker “Only Time.” And three, it might make you laugh at the bizarro pairing of the action star and the upper-middle-class family brand.
Any ad that can incite a whoa!, to wah!, to WTF? is a winner in my book.
“Now I stand here before you, what you see is a body crafted to perfection,” Van Damme says in the ad (are we still talking about the trucks?)
Watch JCVD make you want to renew your gym membership below:
READ FULL STORY
After watching the newly released iPad Air commercial, you may find yourself wondering why you feel so calm, so full of life, hopeful for the future — but also, with a slight edge of terror. Well, that’s because the crisp, clean TV spot is narrated by all-around wonderful human Bryan Cranston, who most famously also portrays all-around terrifying character Walter White from Breaking Bad.
READ FULL STORY
Charles Foley, inventor of the board game Twister, died yesterday at 82. May he rest in peace in whichever socially awkward color-coded contortion was his favorite.
I always thought Twister was the greatest board game ever invented — in theory, anyway. In execution, I think I was playing it wrong. I have distinct memories of ending up with my face smushed onto my uncle’s stomach and my other little cousins’ bare toes (THEY were doing it wrong) wriggling under my butt as I tried not to fall. I almost always surrendered out of embarrassment. What I really needed to do was grow up, work out, and play with sexy peers so my strategy could become less “Avoid the body hair of relatives” and more “Whoops! I fell down and touched your whole body.” I can still do it! Twister is timeless and shall never be forgotten.
Below, a brief timeline of the button-candy board game in pop culture:
READ FULL STORY
Star Trek fans everywhere have been watching, sharing and re-watching The Challenge, a sly Audi ad that, as a comedy vehicle, comfortably seats a pair of mismatched Spocks: Leonard Nimoy, the television and sci-fi icon, and his on-screen heir, Zachary Quinto, who wears the ears in Star Trek Into Darkness.
They are trash-talking frenemies in the mini-movie, but Trek producer Bryan Burke says that in grand Spock tradition there’s a vast emotion hidden behind that frosty artifice.”Their relationship is not a working relationship at all,” Burke said. ”They’re family.”
As Hollywood relationships go, the bond between Nimoy and Quinto is an anomaly. Not only does it bridge a vast generation gap (Nimoy is 82, Quinto is 35), it defies the Hollywood undertows of rivalry and status anxiety, which have made actors in similar situation behave like Betta fish when paired up.
”We spend a lot of time together, we keep in touch,” Quinto said in February just a few days after he filmed the Audi ad. “He’s a great friend. I value his presence in my life far beyond the experience we had making the first Star Trek movie and I’m grateful that it brought us together but now the friendship is a thing — it’s own thing. I love Leonard a lot.” READ FULL STORY
Hot guys selling ice cream? It might just be the new trend of the summer.
On the heels of True Blood‘s Joe Manganiello shilling for Magnum Gold, a new commercial features former Sexiest Man Alive Bradley Cooper chilling at a fancy party eating some Häagen-Dazs ice cream. Cue Cooper locking eyes with a beautiful lady and then — of course — trying to leave the party with her. But does said pretty gal want Cooper… or his dessert? I think you know where this is going.
Watch below: READ FULL STORY
Those who appreciate the finer things in life are generally against the idea of sequels; they’re so crass, so money-grubbing, so… déclassé, unless you’re talking about the Ring Cycle. But snobs and slobs alike should be delighted to hear that Grey Poupon, the label that single-jar-edly made it okay for America to move beyond French’s yellow mustard, is bringing back its iconic “Pardon Me” ad campaign for one night only.
Anyone who watched television in the ’80s or ’90s will remember the campaign’s general conceit: A fancy-looking man drives through a quaint country scene in a chauffeured car when another expensive automobile pulls up alongside him. The back window rolls down to reveal a similarly fancy-looking man, who asks, “Pardon me, would you have any Grey Poupon?”
“But of course,” the first man replies, handing over a jar of dijon mustard. The tagline: “One of life’s finer pleasures.”