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Tag: Celebrity Endorsement (1-4 of 4)

'Pacific Rim': Are those celebrity tweets helping?

To combat early reports that Guillermo de Toro’s Pacific Rim was tracking poorly — meaning its blockbuster status could be challenged at the box office come July 12 — the marketing folks are making sure moviegoers know it’s more than a human-controlled robot vs. monster movie. And in addition to featurettes and TV spots, they’re using celebrities’ Twitter feeds to get out that message.

On the one hand, it’s brilliant: People who won’t take the time to press play and view a clip online might take two seconds to read a tweet and then be open to watching an ad on TV that they’d otherwise have fast-forwarded. It’s far-reaching with little effort: Get the celeb to an early screening, then have him or her (okay, usually him) share his opinion as someone who’s actually seen it.

On the other hand, when the tweets start piling up, the mechanics of it are as overt as product placement within a movie, and we know those highly orchestrated, succinct endorsements can be grating. Is that portion of the marketing plan working? Poll below!
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Which 'Oogieloves' star (yes, there are actual stars) should be most embarrassed?

OOGIELOVES-BALLOON-ADVENTURE

Let me be upfront: I haven’t seen The Oogieloves in the Big Balloon Adventure yet. Of course, you probably haven’t either, as it just had the worst opening weekend in box office history.

But I sort of want to. Somehow, the film earning that dubious distinction has unleashed an alarming obsession within me for all things Oogieloves in the last 24 hours. I mean, have you SEEN Oogieloves.com?! The sheer WTF factor of this strange, strange franchise is utterly intoxicating. And Oogieloves filmmaker Kenn Viselman seems to indicate that this might be exactly what he was hoping for. “This was never about box office,” Viselman told TheWrap Monday morning. “It was about exposure. We’ve now got the notoriety we were trying to get for weeks before the film opened.”

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Sarah Silverman's 'Indecent Proposal' for Mitt Romney supporter -- NSFW VIDEO

Sarah Silverman really wants to help President Obama.  In a new video, she focuses her attention on billionaire casino magnate Sheldon Adelson, who has pledged $100 million to Mitt Romney’s campaign.

Silverman hopes to tempt Adelson away with an indecent proposal; pledge the money to Obama and she’ll deliver…well, check out the video — depending on where you work, it might be NSFW — with active participation from Silverman’s dog, Duck.

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Alec Baldwin, Bradley Cooper, Tom Hanks and more join Michelle Obama’s veteran aid campaign -- VIDEO

They may not have been enlisted by the commander-in-chief, but a host of A-list celebrities have been drafted by the First Lady for a different kind of military campaign: Alec Baldwin, Bradley Cooper, Michael Douglas and other stars have lent their celestial power to a new PSA for Michelle Obama’s “Got Your Six” campaign, which aims to help military veterans find jobs, education and housing and altogether re-enter civilian life.

The PSA campaign features a number of celebrities–including Tom Hanks, Judith Light, Tracy Morgan, Sarah Jessica Parker, Pharrell Williams and Brian Williams–repeating the expression “I’ve got your six,” which in the military means “I’ve got your back” (referring to the number six’s directional position on the clock). Watch the first of several PSAs after the jump: READ FULL STORY

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