The Voice is many things: an absorbing talent show, an extended high-end chair commercial, a crazy wig parade, NBC’s blessed ratings savior. That said, it hasn’t yet proven itself to be a reliable starmaker. Past Voice winners Javier Colon and Jermaine Paul have had limited success on the national stage, though Paul’s fortunes may change when his debut album drops later this week. Runners up like Dia Frampton and Chris Mann have had slightly more luck, but they’re still nowhere near the level of, say, Kelly Clarkson or Carrie Underwood (let alone Jordin Sparks).
All that might change, though, when The Voice crowns its third winner tomorrow night. Every one of season 3′s finalists is talented; what’s more, each of the three has a specific niche that may make them more commercially viable than the R&B-singing Javier and Jermaine.
Terry McDermott of Team Blake is a Scottish classic rocker with a charming, lilting voice and a signature personal style (business in the front, party in the back). His teammate, Cassadee Pope, is an Avril Lavigne-esque pop rock singer who can also do a convincing country twang. And Team Cee Lo’s Nicholas David is a creature unlike any seen on reality TV before: a soft-spoken, deep-voiced ’70s funkster whose groove is as charmingly retro as his beard.