As the Pittsburgh Steelers and Green Bay Packers prepare to hustle for this year’s Super Bowl, the Big Shill — our bracket game that rewards advertising’s greatest icon — is all about Flo, the perky Progressive Insurance Girl played by actress Stephanie Courtney. That’s right: Though the Pillsbury Doughboy, Super Bowl ad favorites the Budweiser Clydesdales, and more did their darndest to stomp on her bumpit, they ultimately were no match for the overenthusiastic saleswoman. So it’s official: Picking up over 73 percent of the vote (the Pillsbury Doughboy finished with almost 27 percent), Flo rides to Big Shill victory on her white motorcycle. Never fear, though, fans of great advertising. Though we must wrap up our 2011 bracket game (giving The Noid, Grimace, Mr. Whipple, the Where’s the Beef Lady, and the rest of the game’s fallen competitors some imaginary consolation prizes), be sure to tune into the Super Bowl tonight — you might just see the next Big Shill champ. Check out Flo’s competitor stats below and the full bracket here, and, if you see him, be sure to tickle the Pillsbury Doughboy. It will make the poor guy feel better. Thanks for playing!
Tag: Big Shill Bracket Game (1-10 of 21)
Big Shill Final: And the winner is... the Progressive Girl!
- Comments 40
- Add comment
Big Shill Final: The Progressive Insurance Lady vs. Pillsbury Doughboy. Let's get it on!
If there was any doubt about the bonafides of our two Big Shill finalists, it was erased by their convincing Final Four victories over two advertising powerhouses from the old school. Flo the Progressive Insurance Lady treated the Budweiser Clydesdales worse than the poor pony at the end of True Grit, clinching Flo’s spot in the final by more than 41 percentage points. And the Pillsbury Doughboy just kept giggling creepily while Mrs. Butterworth — sweet ol’ Mrs. Butterworth — attempted to repeatedly tap-out during his 50 point rout. READ FULL STORY »
Big Shill Final Four: Can the Progressive Insurance Lady tame the Budweiser Clydesdales? Does the Pillsbury Doughboy have the stomach for smacking around sweet ol' Mrs. Butterworth?
Image Credit: Budweiser Clydesdales: Scott Cunningham/Getty ImagAfter four rounds of Big Shill madness, the wheat has risen. The cream has been separated from the chaff. Three old-school advertising icons have reached the Final Four, joined by one young upstart who’s rallied an army and stuck a stake through the hearts of the competition. Flo the Progressive Insurance Lady isn’t just an enthusiastic ambassador for her product, she’s a warrior. Just ask the debonair Old Spice Guy, who was rudely sent home on the horse he rode in on. Flo is ruthless, but now she faces her biggest challenge yet: the Budweiser Clydesdales, who’ve trampled everyone in their path so far. Can a relatively new insurance gal tame the most iconic American symbol for the most American of beverages — beer? And what about the other semifinal matchup, which many pundits are affectionately calling the Griddle Bowl. We’ll see if the Pillsbury Doughboy is still chuckling after the sweet but savvy Mrs. Butterworth buries a dozen haymakers in his gut. Because this is it. Two of these champions are going home, and the other two will survive to face each other in the most-buzzed-about advertising mascot rumble since Jacko and Max Headroom threw down in Arsenio’s green room back in 1989. Immortality awaits.
The Budweiser Clydesdales vs. Flo the Progressive Insurance Lady
and
The Pillsbury Doughboy vs. Mrs. Butterworth
Check out the competitors’ bios and vote below. Our complete bracket is here, and you can look back on all our previous face-offs here. READ FULL STORY »
The Old Spice Guy faces a Progressive woman; The Bud clydesdales bear down on Tony the Tiger. Day 2 of the Big Shill quarterfinals
Image Credit: Budweiser Clydesdales: Scott Cunningham/Getty Images
Today’s Big Shill bracket game quarterfinal matchups feature four powerhouse advertising icons. On one side of the draw is Tony the Tiger, who squashed the GEICO Gecko to get to this point. But now he’s facing a stampede of Budweiser Clydesdales that just trampled the Energizer Bunny by a convincing 15 percentage points. (The pink, floppy-haired hipster is no longer going and going.) On the other side of the bracket is Flo, the Progressive Insurance Lady, who’s been boosted by a surprising amount of online support against a trio of impressive opponents: First, she outmuscled the Brawny Lumberjack by 33 percentage points, then she snapped Justin Long’s iNeck by 48 before spanking the Gerber Baby by 49! The only thing standing in her way of a Final Four berth is that suave Old Spice Guy. Will Flo be able to get past his striking brown eyes?
Tony the Tiger vs. the Budweiser Clydesdales
and
Flo, the Progressive Insurance Lady vs. the Old Spice Guy
Check out the competitors’ bios and vote below. Our complete bracket is here, and you can look back on all our previous face-offs here. READ FULL STORY »
Mrs. Butterworth versus the 'Where's the Beef' Lady; the Rice Krispies gang tackles the Pillsbury Dough Boy. No holds barred in the Big Shill quarterfinals
Our Big Shill bracket game has moved into its quarterfinals, PopWatchers, and today’s two matchups have the potential to be historic duels. First, you have Snap, Crackle, and Pop triple-teaming the Pillsbury Dough Boy, evoking memories of the Ghostbusters taking on the giant Stay Puft marshmallow man. And then, in a contrast of styles, prim Mrs. Butterworth rolls up her sleeves to slug it out with the Wendy’s “Where’s the Beef” lady. This is why they train. This is why Mrs. B. gets up at five in the morning and eats that extra pancake. This is why the WtB Lady spends thousands of hours in front of the mirror, practicing the same hilarious line. Two dames enter; one dame leave.
Snap, Crackle, and Pop vs. the Pillsbury Dough Boy
and
Mrs. Butterworth vs. The “Where’s the Beef” Lady
Check out the competitors’ bios and vote below. Our complete bracket is here, and you can look back on all our previous face-offs here.
Energizer Bunny vs. Budweiser Clydesdales, Progressive Lady vs. Gerber Baby: Day 4 of the Big Shill’s Sweet 16
Image Credit: Budweiser Clydesdales: Scott Cunningham/Getty ImagesIt’s the final day of the Sweet 16. Who will earn the last two spots in the quarterfinals of our Big Shill Bracket Game? Can the Energizer Bunny keep on ticking when the Budweiser Clydesdales are still kicking? Progressive Lady defeated the Mac Guy, but now she’s facing someone even cuter than Justin Long — the Gerber Baby. Read their bios and watch them in action below, then vote in the polls.
Check out our complete bracket here. And look back on all our face-offs here.
Tony the Tiger vs. the GEICO Gecko, the Snapple Lady vs. the Old Spice Guy: Day 3 of the Big Shill's Sweet 16
We’re getting closer to the final round of our Big Shill bracket game, PopWatchers. Hearts will be broken. Minds will be blown. Beloved pitchmen, pitch-women, and pitch-creatures will duel in the sand, until only one remains. It’s just like a gladiator duel, except with charming animals and charismatic nameless humans. In today’s match-up, you must make two terrible decisions:
Tony the Tiger vs. the GEICO Gecko
and
The Snapple Lady vs. The Old Spice Guy
Check out our complete bracket here. And look back on all our heart-wrenching face-offs here. READ FULL STORY »
Toucan Sam and the Dough Boy go head-to-head; Mikey takes on the Where's the Beef Lady. It's Day 2 of the Big Shill's Sweet 16
It’s almost the Super Bowl, PopWatchers, (R.I.P. Jets) and shill is in the air. As such, we continue to whittle down the number of contenders in our Big Shill bracket game with two match-ups that are likely to put much strain on the heart of your inner commercial-watching child. Can you take the heat? I certainly hope you can, because you have no choice. Well, technically you do. And here they are:
Toucan Sam vs. the Pillsbury Dough Boy
and
Mikey from Life Cereal vs. Wendy’s “Where’s the Beef” Lady
Check out the full bracket here. And look back at all our other match-ups here. READ FULL STORY »
Mrs. Butterworth takes on the Cap'n, Trix rabbit faces the Rice Krispies gang: It's Day 1 of the Big Shill's Sweet 16
How do you like your breakfast, boys and girls? Because that’s essentially what Day 1 of our Big Shill bracket game’s Sweet 16 round is all about. If you respond to a military bearing, maybe the Cap’n is your man. If you prefer the sweet, sappy taste of grandma’s home cooking, Mrs. Butterworth is the clear option. If you have a soft spot for rabbits, your inner-Lennie will insist on Trix, and if you like to converse with your cereal, Rice Krispies will have something to say in the matter. So start our day off right and vote for your favorite sultans of shill.
Snap, Crackle, and Pop vs. The Trix rabbit
Mrs. Butterworth vs. Cap’n Crunch
For a look at the entire bracket, click here. And don’t forget to be counted in the remaining Big Shill match-ups that are still up for grabs.
Check out our contender bios and TV commercial clips, then vote in the polls below. READ FULL STORY »
The Progressive Lady, the Mac Guy, and two Geico pitchmen: Round 2, Day 4 of the Big Shill bracket game
We are that much closer to the goriest of Geico pitchmen battles. But before we can count on seeing the insurance-shilling Gecko face off against those scene-stealing Cavemen, the Geico mascots must wash away the Scrubbing Bubbles and the Gerber Baby, respectively. Also competing in this round’s match-ups: Charlie the Tuna, the Energizer Bunny, the Mac Guy, and Flo, the Progressive Lady. Click here to see the entire bracket, and click the jump to vote for your favorite pitchmen in this round. C’mon, it’s so easy, a caveman can do it! READ FULL STORY »
- 1
- 2
- 3
- Next
Latest News
- 'Celeb Apprentice': Mr. Trump has hired...
- Billboard Music Awards: 2013 winners are...
- R.Pattz and K.Stew call it quits: People
- Yahoo to buy Tumblr for $1.1B: Report
- 'Star Trek' rules at box office: $70.6M
- 'Star Trek': Ranking the TV series, movies
- 'SNL': All Stefon's 'N.Y.'s hottest clubs'
- 'Game of Thrones': Compatible couples?
Most Commented
- 'Survivor:' Jeff Probst talks Brenda vs. Dawn, the final challenge advantage, and new reunion show format 458
- All Cried Out 464
- A Whole New World 409
- 'Star Trek Into Darkness': Let's talk about that ending (and Benedict Cumberbatch) 351
- EW.com's 4th Annual Season Finale Awards: Nominations wanted! 504
