Like the modern movie industry, the comics industry is really big on announcing things. Nary a month goes by without some comics publisher somewhere (usually Marvel or DC) announcing something. ‘Here’s a big title you should totally be excited about!’ they say. But ask them questions—as one is wont to do when a Big Exciting Announcement is made—and then they get really gun shy. “Wait and see,” they say. Because they actually are going to answer your question, eventually. Just in the form of another announcement.
Ever since last October’s New York Comic-Con, Marvel’s Big Announcement was Secret Wars, a particularly loaded phrase in Marvel Comics history since it is also the name of a massive 1984 series that—despite literally being a giant toy ad—was actually pretty effective at getting people into comics. But after that announcement was made, Marvel went silent on the matter, effectively telling fans to talk amongst themselves while they slowly released a bunch of mysterious teasers. Said teasers were eventually kind of explained, even if that explanation didn’t really make sense.
Today, January 20, 2015, is the day Marvel has chosen as the day things are allowed to make sense. Here is the secret behind Secret Wars:
They’re going to destroy the Marvel Universe.