Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.
Tag: Apple (11-20 of 32)
The words “Apple” and “iPad” were never spoken during Microsoft’s unveiling yesterday of the company’s new tablet device, the Surface, but they haunted just about every facet of the presentation. First, there was the unusual, Apple-like secrecy surrounding the event — reporters were given just a few days notice that a “major announcement” would be taking place in Los Angeles, and only informed of the specific location just six hours before it was set to begin. (I overheard one reporter from San Francisco saying that he was only able to make a hotel reservation after he’d landed in L.A. that morning, because he wasn’t sure where in the sprawling city he’d have to be.)
When the Surface was finally revealed, Microsoft CEO Steve Ballmer and a few other executives tripped over themselves fetishizing the tablet’s design, repeatedly emphasizing words like “seamless,” and “elegant,” and “perfect.” And much time was spent obsessing over the cutting-edge engineering that allowed for “vapor magnesium” casings that were both unfathomably thin and impressively rigid.
It was plainly obvious that Microsoft was gunning not only for Apple’s hefty market share, but also its zeitgeist-seizing mojo. The one question on all our minds, however, was whether any of us would get to actually use the Microsoft Surface. READ FULL STORY »
Apple is kicking an important Google application off its iPhone and buddying up with Facebook rather than Google’s social network, as it distances itself from a bitter rival in the phone arena.
Google’s Maps application has resided on the iPhone since Apple launched the very first version of the phone in 2007. It’s one of the core apps on the phone, and can’t be deleted by the user.
But on Monday, Apple executives said Google Maps will be replaced by an Apple-developed app in iOS 6, the new operating system for iPhones, iPads and iPod Touches. It’s set to be released late this year.
Apple CEO Tim Cook is expected to show off new iPhone software, updated Mac computers, and provide more details on future releases of Mac software when he kicks off the company’s annual conference for software developers on Monday. The announcement of new software for the iPhone, iPad, and iPod Touch has been confirmed by banners that appeared at the Moscone conference center in San Francisco on Friday, reading “iOS 6.” It’s not much of a surprise. Apple has used its Worldwide Developers Conference as an opportunity to announce new iPhone software for the past few years.
What’s not known is what new features will come with iOS 6, or when it will be released to consumers. Usually, the new software becomes available for download around the time a new iPhone model appears. Apple-watchers expect the next version of the iPhone, the iPhone 5, to appear this fall, about a year after the launch of the 4S model.
In 2010, Apple demonstrated the new iPhone 4 at the WWDC, but analysts don’t expect the company to show off a phone model this year. READ FULL STORY »
Apple CEO Tim Cook sat down for an interview at the All Things Digital conference yesterday. Without saying anything specific, he spent his 40 minutes on stage responding to pointed questions with detailed-yet-abstract answers, giving the impression that Apple as a company was in a quantum phase of working on everything and nothing at the same time. After noting his excitement for “all the things I cannot talk about today,” he promised the crowd: “The juices are flowing, and we have some incredible things coming out.”
The juice must flow! Zooey Deschanel doesn’t know if it’s raining!
Confession: I can’t stand the new batch of iPhone advertisements. Apple spent the better part of a decade dropping zeitgeist-grenade TV commercials. But when it came time to show off audio helpmate Siri, the marketing team decided to fall back on random celebrity pitchmen. The result was Zooey Deschanel and Samuel L. Jackson meandering around identical IKEA households. (Absent from these advertisements: The celebrities’ assistants, a.k.a. “Siri With Limbs.”) I have to admit, though, that I’m a bit tickled by a new pair of advertisements featuring adorable cult weirdo John Malkovich, who speaks to Siri as if she’s the only one who really understands him. Check out the two commercials below: READ FULL STORY »
Out‘s list is out! The magazine just released its sixth annual power list of media mavens from entertainers to politicians that they deem the most powerful, and it is heavy with pop culture stars.
Making the list are talk-show titans Ellen Degeneres (#2) and Andy Cohen (#10), producing behemoth’s Ryan Murphy (#4), Scott Rudin (#13), and Alan Ball (#37), and clocking in at #40, Entertainment Weekly‘s own Managing Editor Jess Cagle. Sitting at the top of the list is Apple CEO Tim Cook, who memorably took over for the late Steve Jobs last year.
Zooey Deschanel and Samuel L. Jackson are an unlikely pair, but iPhone endorsement has the power to unite them. Both actors appear in new ads that tout the 4S’s voice-recognition software. Siri helps the A-listers plan their persona-appropriate days: While the adorkable New Girl struts around in PJs, orders tomato soup from a darling establishment called the Cabbage Patch and has a one-person dance party, Jackson gets his seduction on with his electronic wingman and some ’70s smooth soul. See the ads below. READ FULL STORY »
Regardless of what the public thinks, Ashton Kutcher has a stamp of approval to portray late Apple founder Steve Jobs from at least one inside source. According to TMZ, Steve Wozniak, Jobs’ partner in founding the computer dynasty, is A-OK with the casting news.
“The fear that many might have is that Ashton was selected because he’s ‘hot’ right now,” said Wozniak, “but I feel that his selection was done in the most professional manner. And I’m glad that he’s on board. I think he’ll put a lot into it and that he cares about this particular subject.”
The indie biopic, from Swing Vote director Joshua Michael Stern, goes simply by the name Jobs and will reportedly follow the tech impresario’s transition “from wayward hippie to co-founder of Apple.” It’s set to begin filming next month. READ FULL STORY »
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