We all used to be annoyed by commercials. Thanks to the wonders of DVR, we’re now just annoyed by the need to fast-forward through commercials, and then maybe also rewind for a few seconds if we go too far, and thus still be forced to experience the last few annoying milliseconds of that Zooey Deschanel iPhone ad. But what if there were a way to eliminate advertisements from your TV-watching experience? That’s the pitch behind a new DVR feature released last week for Dish Network subscribers called “the Auto-Hop,” which replaces commercial breaks with a few pregnant moments of black screen. READ FULL STORY
Tag: Advertising (71-80 of 558)
Back in March 2010, when the first trailer for The Expendables hit, we said the film could have the best action movie character names ever. Now, we can all join in the fun, thanks to The Expendables 2‘s new “badass nickname” generator app. I got Boom Boom, which I think would be tough to beat. Darren Franich got The Mutilator and Silent Assassin (some people can’t just do it once.*) And Laura Hertzfeld is now going by Skull Crusher. Your turn.
* He also entered the name “Timothy Olyphant” and got Night Train. Okay, that tops Boom Boom.
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The Internet continues to grow increasingly inhospitable to Ashton Kutcher. After drumming up controversy over tweets about Joe Paterno last November and the cryptic crumbling of his marriage as seen through the same social site, now the Two and a Half Men star has created a ruckus over a character he plays in a new viral ad for Popchips. Kutcher donned brownface to play Raj, an Indian Bollywood producer. After numerous complaints about the stunt, the company has taken down the ad. Check out the ad and Popchips’ statement below. READ FULL STORY
With Mother’s Day just around the corner and the Summer Olympic Games in London not long after, Procter & Gamble has struck gold with a new online commercial celebrating the hardest job in the world. In the ad, mothers from several continents do the everyday duties that every mother is familiar with — waking the kids, feeding them, getting them out of the house on time. Their children, however, are destined for athletic greatness, a greatness that has to be nurtured.
But just as I was lauding both the spirit behind and the execution of the commercial, my esteemed colleague Kristen Baldwin railed against it, as she was repulsed by the mom’s jock stage-mommery. What I saw as a parent doing everything she could to help a child fulfill his or her dreams, she saw, “GET UP, JUNIOR. IT’S 4 A.M. TIME TO PRACTICE!”
She’s totally ruined the commercial for me…cuz she’s more than a little right. Drat. Watch it below. READ FULL STORY
Zooey Deschanel and Samuel L. Jackson are an unlikely pair, but iPhone endorsement has the power to unite them. Both actors appear in new ads that tout the 4S’s voice-recognition software. Siri helps the A-listers plan their persona-appropriate days: While the adorkable New Girl struts around in PJs, orders tomato soup from a darling establishment called the Cabbage Patch and has a one-person dance party, Jackson gets his seduction on with his electronic wingman and some ’70s smooth soul. See the ads below. READ FULL STORY
The teaser for the movie trailer, or “trailer trailers” — this new species of Hollywood marketing — is suddenly everywhere, hyping the first looks at movies like Prometheus, John Carter, The Avengers, Total Recall, and now the Joseph Gordon-Levitt/Rian Johnson sci-fi thriller Looper (embedded below). As the Los Angeles Times noted today, movie trailer releases have become massive events in their own right, so studio marketing machines have seized upon the idea of giving them mini-ad campaigns to build up interest for them.
So is this new promotional tool a boon, activating a fan base’s excitement and making general audiences feel more connected to what’s playing at the multiplex? Or is it an invasive strain of artificial hype that threatens to wipe out all other forms of entertainment life until we are left with only a feedback loop of advertising for advertising of advertising featuring commemorative t-shirts that are also advertisements?
Or, to put it in bean-counter terms, are they getting more people to go see movies? READ FULL STORY
Further proof that Daniel Craig is not your daddy’s 007: In an upcoming ad campaign, the blond Bond is going to forgo his trademark cocktail for a swig of Dutch beer. Let’s hope it doesn’t arrive shaken.
Ad Age reports that Craig’s tougher, darker Bond will star in an upcoming Heineken ad, which will do double duty as promotion for the upcoming
Bond as wizard RPG James Bond flick Skyfall. Skyfall director Sam Mendes will serve as a creative consultant for the commercial as well.* Though the spot itself has yet to be released, we should expect greatness, or at least virality: Wieden & Kennedy, the agency that brought us The Man Your Man Can Smell Like, is making the ad.
Knowing all this, we’ve really got only one question left… READ FULL STORY
Last night, Don Draper and Harry Crane set off on a noble quest. Their goal: To convince the Rolling Stones to record a jingle for nature’s sexiest food, Heinz baked beans. Alas, SCDP’s brave knights were thwarted when a stoned Harry accidentally signed The Trade Winds* instead of Mick, Brian, and the gang. Their defeat was stinging; only eating 20-odd hamburgers could help soften the blow.
Though some viewers might have found this storyline goofy, Mad Men isn’t nuts for suggesting the Stones might sell out, even at the height of their popularity. As Don told a teenager at the concert, the band actually recorded a rockabilly Rice Krispies jingle in 1963; the song appeared in a commercial that aired only in the UK in 1964. Here’s the spot in question: READ FULL STORY
You know you’ve reached a particular level of success when going retro doesn’t mean referencing old classics (Greta Garbo and Monroe, Dietrich and DiMaggio come to mind) but, in fact, means referencing yourself referencing old classics. That’s exactly the meta-existential crossroad at which Madonna stands in her new ad for Truth or Dare perfume.
The 30-second spot is in some ways an extension of the “Girl Gone Wild” video Madge released last week. Though it does more than evoke the golden olden days à la “Wild,” it takes the aesthetic straight back to “Erotica.” Check it out below. READ FULL STORY
Kudos to Old Navy for associating spring flowers with Mayim Bialik, who, before starring on The Big Bang Theory, was best known as TV’s Blossom (who had a penchant for hats with buds). In a new commercial, Bialik is the “Chief Floral Officer” and her Blossom costar Joey Lawrence, whose ABC Family comedy Melissa & Joey returns in May, is — apparently spraying for bees? Whatever, it allows him to wear a tank top and say, “Whoa,” so we’re good. Watch it below.
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