PopWatch Entertainment Weekly's PopWatch Blog

Tag: Advertising (71-80 of 554)

Zooey Deschanel, Samuel L. Jackson in new iPhone ads -- VIDEO

Zooey Deschanel and Samuel L. Jackson are an unlikely pair, but iPhone endorsement has the power to unite them. Both actors appear in new ads that tout the 4S’s voice-recognition software. Siri helps the A-listers plan their persona-appropriate days: While the adorkable New Girl struts around in PJs, orders tomato soup from a darling establishment called the Cabbage Patch and has a one-person dance party, Jackson gets his seduction on with his electronic wingman and some ’70s smooth soul. See the ads below. READ FULL STORY

The 'Looper' trailer teaser got us thinking: Do teasers for trailers actually work?

The teaser for the movie trailer, or “trailer trailers” — this new species of Hollywood marketing — is suddenly everywhere, hyping the first looks at movies like Prometheus, John CarterThe Avengers, Total Recall, and now the Joseph Gordon-Levitt/Rian Johnson sci-fi thriller Looper (embedded below). As the Los Angeles Times noted today, movie trailer releases have become massive events in their own right, so studio marketing machines have seized upon the idea of giving them mini-ad campaigns to build up interest for them.

So is this new promotional tool a boon, activating a fan base’s excitement and making general audiences feel more connected to what’s playing at the multiplex? Or is it an invasive strain of artificial hype that threatens to wipe out all other forms of entertainment life until we are left with only a feedback loop of advertising for advertising of advertising featuring commemorative t-shirts that are also advertisements?

Or, to put it in bean-counter terms, are they getting more people to go see movies? READ FULL STORY

From Holland With Love? James Bond is ditching martinis for Heineken in new 'Skyfall' ad

Further proof that Daniel Craig is not your daddy’s 007: In an upcoming ad campaign, the blond Bond is going to forgo his trademark cocktail for a swig of Dutch beer. Let’s hope it doesn’t arrive shaken.

Ad Age reports that Craig’s tougher, darker Bond will star in an upcoming Heineken ad, which will do double duty as promotion for the upcoming Bond as wizard RPG James Bond flick Skyfall. Skyfall director Sam Mendes will serve as a creative consultant for the commercial as well.* Though the spot itself has yet to be released, we should expect greatness, or at least virality: Wieden & Kennedy, the agency that brought us The Man Your Man Can Smell Like, is making the ad.

Knowing all this, we’ve really got only one question left… READ FULL STORY

'Mad Men' deep cuts: See the Rolling Stones shill for Rice Krispies, not Heinz -- VIDEO

Last night, Don Draper and Harry Crane set off on a noble quest. Their goal: To convince the Rolling Stones to record a jingle for nature’s sexiest food, Heinz baked beans. Alas, SCDP’s brave knights were thwarted when a stoned Harry accidentally signed The Trade Winds* instead of Mick, Brian, and the gang. Their defeat was stinging; only eating 20-odd hamburgers could help soften the blow.

Though some viewers might have found this storyline goofy, Mad Men isn’t nuts for suggesting the Stones might sell out, even at the height of their popularity. As Don told a teenager at the concert, the band actually recorded a rockabilly Rice Krispies jingle in 1963; the song appeared in a commercial that aired only in the UK in 1964. Here’s the spot in question: READ FULL STORY

Madonna Truth or Dare perfume ad: Retro or rehash? -- VIDEO

You know you’ve reached a particular level of success when going retro doesn’t mean referencing old classics (Greta Garbo and Monroe, Dietrich and DiMaggio come to mind) but, in fact, means referencing yourself referencing old classics. That’s exactly the meta-existential crossroad at which Madonna stands in her new ad for Truth or Dare perfume.

The 30-second spot is in some ways an extension of the “Girl Gone Wild” video Madge released last week. Though it does more than evoke the golden olden days à la “Wild,” it takes the aesthetic straight back to “Erotica.” Check it out below. READ FULL STORY

'Blossom' reunion! Okay, just in an Old Navy commercial -- VIDEO

Kudos to Old Navy for associating spring flowers with Mayim Bialik, who, before starring on The Big Bang Theory, was best known as TV’s Blossom (who had a penchant for hats with buds). In a new commercial, Bialik is the “Chief Floral Officer” and her Blossom costar Joey Lawrence, whose ABC Family comedy Melissa & Joey returns in May, is — apparently spraying for bees? Whatever, it allows him to wear a tank top and say, “Whoa,” so we’re good. Watch it below.

Regrettably, there is no Jenna von Oy cameo. (She’s expecting her first child in June, and Old Navy has a maternity line. Just sayin’…)  READ FULL STORY

Today in unexpected pairings: Darren Aronofsky directs J. Lo in Kohl's ad

Because when I think “Darren Aronofsky,” I also immediately think “high energy dance number starring pop sensation Jennifer Lopez.” Don’t you? That’s what the provoc-auteur has put together for a Kohl’s commercial starring the American Idol judge dancing to the Kiki Dee Band’s 1974 hit “I Got the Music in Me.” Aronofsky sets up a series of quick costume changes in media res to show off the singer’s clothing line, apparently using the same technology he employed for Natalie Portman’s stunning, climactic, feather-sprouting dance sequence in Black Swan. Watch the colorful commercial below. READ FULL STORY

DirecTV commercial: Cable is a gateway drug to Charlie Sheen

The distance between your current mental well-being and that of post-Two and Half Men meltdown Charlie Sheen is (hopefully) vast. But it’s a slippery slope, TV watchers. At least that’s the idea behind DirecTV’s new commercial starring the rebounding Anger Management star: Cable TV recording frustrations can send the most reasonable person into a tailspin that leads from the sofa to the bar to a Turkish bath to Platoon reenactments. The horror… the horror. Watch below. READ FULL STORY

Oscar rewind: Check out two new Wes Anderson Hyundai ads that premiered last night

If you watched last night’s Academy Awards, you might have seen two new Hyundai spots directed by Royal Tenenbaums helmer Wes Anderson. If not, we’ve got you covered. “Modern Life” displays the director’s signature ’70s nostalgic set dressing, while “Talk To My Car” has echoes of Anderson’s 2004 feature The Life Aquatic with Steve Zissou (but alas, no Bill Murray). Jeff Bridges, a 2010 Oscar winner, does provide voiceover, though. Check out both ads below. READ FULL STORY

Rush Limbaugh: Clint Eastwood was 'suckered into' Super Bowl ad -- LISTEN


Though Clint Eastwood’s evocative “It’s halftime, America” Super Bowl commercial was well-received in some quarters, Rush Limbaugh jumped on the anti-Eastwood bandwagon with Karl Rove yesterday, claiming the spot was “so predictable and so typical.” He mocked Eastwood’s gravelly voice and said, “A two-minute commercial is not a commercial: It’s a PSA.”

Limbaugh then speculated, “I’m just going to give him the benefit of the doubt and suggest he got suckered into this.” From his point of view, the only reasonable explanation for the rallying-cry spot — which both Eastwood and Chrysler have ardently deemed “apolitical” — is that “the Democrats are about to get creamed” in the 2012 election. “The only thing missing was ‘Make my halftime,’” he snarked.

Hear Limbaugh describe the ad as “puke city” and present his own parody after the jump. READ FULL STORY

Latest Videos


TV Recaps

Powered by WordPress.com VIP