In Battleship, magical plot monsters invade Hawaii. They destroy buildings. They fire space missiles. They force rumored humanoid Brooklyn Decker to experience emotions for maybe the first time. But their whole purpose for being on earth is kept mysterious, probably because the filmmakers are saving the good stuff for Battleship 2: Revenge of the Aircraft Carrier. Fortunately for society, there’s a commercial that hints at the aliens’ deeper motivations: They have a taste for low-calorie soda. READ FULL STORY
Tag: Advertising (61-70 of 551)
Question: How many bears could Ron Swanson wrestle? Answer: All of them. But how many brown bears would semi-immortal Nick Offerman wrestle if it would guarantee that his beloved Cubbies would finally win a World Series? It’s one of the many deep questions answered in New Era’s new rivalry ad with Offerman and White Sox fan, Craig Robinson. To summarize, this is how far Offerman is willing to go: ride a saddled pig to Lake Michigan in December, naked, completely shaved, with Wieners Circle chardogs as fingers. Hmmm… those chardog fingers would be a liability against the bears. Watch the latest clip below. READ FULL STORY
If you really want to keep up with Kim and co., wearing Skechers Shape-ups won’t give you an extra boost. The Los Angeles Times reports that Skechers has agreed to pay $50 million to settle a lawsuit brought against the company by the Federal Trade Commission and the attorneys general of 44 states. The plaintiffs’ complaint: Skechers’ Shape-ups don’t live up to the company’s hype. The shoe giant said their rocker-bottom sneakers deliver greater fitness benefits than other workout shoes. This suit follows a similar case brought against Reebok last year.
Both Kardashian and ex-quarterback Joe Montana appeared in ads for Skechers’ toning trainers. In his commercial, Montana claimed that Shape-ups improved his shape and posture; in hers, Kardashian flirtily cooed that they did more for her than her personal trainer. And this isn’t the first time the reality star has been connected to a shady product — in 2010, the State of Connecticut led an investigation of the Kardashian Kard, a debit system that apparently charged its users with numerous, excessive fees. Maybe this is why that guy on IMDB is so mad at her.
We all used to be annoyed by commercials. Thanks to the wonders of DVR, we’re now just annoyed by the need to fast-forward through commercials, and then maybe also rewind for a few seconds if we go too far, and thus still be forced to experience the last few annoying milliseconds of that Zooey Deschanel iPhone ad. But what if there were a way to eliminate advertisements from your TV-watching experience? That’s the pitch behind a new DVR feature released last week for Dish Network subscribers called “the Auto-Hop,” which replaces commercial breaks with a few pregnant moments of black screen. READ FULL STORY
Back in March 2010, when the first trailer for The Expendables hit, we said the film could have the best action movie character names ever. Now, we can all join in the fun, thanks to The Expendables 2‘s new “badass nickname” generator app. I got Boom Boom, which I think would be tough to beat. Darren Franich got The Mutilator and Silent Assassin (some people can’t just do it once.*) And Laura Hertzfeld is now going by Skull Crusher. Your turn.
* He also entered the name “Timothy Olyphant” and got Night Train. Okay, that tops Boom Boom.
‘The Expendables 2′ trailer: Stallone fights Van Damme
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‘The Expendables 2′ trailer: Bang! Stallone! Boom! Willis! Kerplow! Also Van Damme!
The Internet continues to grow increasingly inhospitable to Ashton Kutcher. After drumming up controversy over tweets about Joe Paterno last November and the cryptic crumbling of his marriage as seen through the same social site, now the Two and a Half Men star has created a ruckus over a character he plays in a new viral ad for Popchips. Kutcher donned brownface to play Raj, an Indian Bollywood producer. After numerous complaints about the stunt, the company has taken down the ad. Check out the ad and Popchips’ statement below. READ FULL STORY
With Mother’s Day just around the corner and the Summer Olympic Games in London not long after, Procter & Gamble has struck gold with a new online commercial celebrating the hardest job in the world. In the ad, mothers from several continents do the everyday duties that every mother is familiar with — waking the kids, feeding them, getting them out of the house on time. Their children, however, are destined for athletic greatness, a greatness that has to be nurtured.
But just as I was lauding both the spirit behind and the execution of the commercial, my esteemed colleague Kristen Baldwin railed against it, as she was repulsed by the mom’s jock stage-mommery. What I saw as a parent doing everything she could to help a child fulfill his or her dreams, she saw, “GET UP, JUNIOR. IT’S 4 A.M. TIME TO PRACTICE!”
She’s totally ruined the commercial for me…cuz she’s more than a little right. Drat. Watch it below. READ FULL STORY
Zooey Deschanel and Samuel L. Jackson are an unlikely pair, but iPhone endorsement has the power to unite them. Both actors appear in new ads that tout the 4S’s voice-recognition software. Siri helps the A-listers plan their persona-appropriate days: While the adorkable New Girl struts around in PJs, orders tomato soup from a darling establishment called the Cabbage Patch and has a one-person dance party, Jackson gets his seduction on with his electronic wingman and some ’70s smooth soul. See the ads below. READ FULL STORY
The teaser for the movie trailer, or “trailer trailers” — this new species of Hollywood marketing — is suddenly everywhere, hyping the first looks at movies like Prometheus, John Carter, The Avengers, Total Recall, and now the Joseph Gordon-Levitt/Rian Johnson sci-fi thriller Looper (embedded below). As the Los Angeles Times noted today, movie trailer releases have become massive events in their own right, so studio marketing machines have seized upon the idea of giving them mini-ad campaigns to build up interest for them.
So is this new promotional tool a boon, activating a fan base’s excitement and making general audiences feel more connected to what’s playing at the multiplex? Or is it an invasive strain of artificial hype that threatens to wipe out all other forms of entertainment life until we are left with only a feedback loop of advertising for advertising of advertising featuring commemorative t-shirts that are also advertisements?
Or, to put it in bean-counter terms, are they getting more people to go see movies? READ FULL STORY
Further proof that Daniel Craig is not your daddy’s 007: In an upcoming ad campaign, the blond Bond is going to forgo his trademark cocktail for a swig of Dutch beer. Let’s hope it doesn’t arrive shaken.
Ad Age reports that Craig’s tougher, darker Bond will star in an upcoming Heineken ad, which will do double duty as promotion for the upcoming
Bond as wizard RPG James Bond flick Skyfall. Skyfall director Sam Mendes will serve as a creative consultant for the commercial as well.* Though the spot itself has yet to be released, we should expect greatness, or at least virality: Wieden & Kennedy, the agency that brought us The Man Your Man Can Smell Like, is making the ad.
Knowing all this, we’ve really got only one question left… READ FULL STORY
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