Apple’s latest recruit in their ongoing campaign for the iPhone 4S is none other than director Martin Scorsese. Following in the footsteps of Zooey Deschanel , Samuel L. Jackson and John Malkovich, Scorsese sits in the back of a New York cab and seamlessly utilizes the personal assistant software Siri to reschedule an appointment, locate a friend named ‘Rick’ and also employ a real-time traffic feature to see how bad the traffic is “downtown.” The last feature is rumored to be part of the new iOS 6 system scheduled for release in the fall.
Tag: Advertising (61-70 of 558)
On the heels of her racy perfume poster ad release, Lady Gaga tweeted a short film today about the making of the fragrance. Like the promo photo for Fame, the black-and-white short features half-naked men, but it is more elegant perhaps than its print counterpart. (That’s not meant as a commentary on her not appearing in the video.)
Titled ”Formulation,” the French-language short opens in the Haus Laboratories in Paris, before revealing the production of the “first ever black Eau de Parfum” — A.K.A. hot men filling beakers with exotic ingredients like ”tears of belladonna,” and ”crushed heart of tiger orchidea.”
Both the perfume and her next album’s title will be released in September.
Watch the video below: READ FULL STORY
Axe Body Spray has dumped their frat-boy advertising techniques and enlisted man’s man Kiefer Sutherland for their latest commercial. In the classier-than-usual ad, Sutherland reminisces about the one that got away, his high-school crush Susan Glenn. (Don’t we all have our own Susan Glenn?)
Produced by BBH New York, the spot has a Michel Gondry vibe about it. Reality and fantasy are seamlessly intertwined, with the utilization of both practical and CGI effects for added whimsy. But delve a little deeper and Axe’s basic credo still shine’s through: If you want to hook up with gorgeous girls, you’d better douse yourself in Axe. Watch it below: READ FULL STORY
Lady Gaga has managed to out-do herself with a perfume ad that makes even her latex outfits seem demure.
The pop star tweeted the ad for her Fame fragrance yesterday, which features tiny men scaling her nude body as she dons nothing more than a mask and the sleek perfume bottle. The photograph, shot by fashion photographer Steven Klein, is accompanied by the tagline ”The First Ever Black Eau de Parfum.”
”i won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!” she tweeted before revealing the black-and-white image. READ FULL STORY
In another lost season for the Chicago Cubs, Nick Offerman might actually be the team’s MVP. The Parks and Recreation star has gone brim-to-brim with Chicago White Sox partisan Craig Robinson of The Office during a trio of rivalry ads for New Era caps, and at the very least, the mustachioed Offerman has gained an intangible edge over his adversary by simply knowing how to properly break-in a baseball hat. That said, Robinson is clearly superior when it comes to singing “Take Me Out to the Ballgame.”
So we knew it was going to come down to this. By this I mean an old-school Windy City staring contest. In the fourth and final New Era ad, the two settle things like
children men. Neither seems willing to back down — though Yankees superfan Alec Baldwin would scoff at their pathetic need for a bathroom break. Watch the season’s final clip below, and then review a behind the scenes montage of the making of the commercials.
Oh, and if you’re really into “wins” or “results,” the White Sox are sitting pretty in first place in the AL Central while the Cubs are languishing in fifth in the NL Central, 13.5 games back of the Reds. Buuuuut they have won four in a row! (So yes, they’re due for another loss.) READ FULL STORY
Nick Offerman is a man of many talents. He can literally build boats with his bare hands and he can probably whittle a decent depiction of Ernie Banks in the time it takes you to read this post. But he cannot, for the love of Harry Caray, sing a lick. At least that’s the premise of the latest New Era Rivals ad that pits his Cub-loving fan against Craig Robinson’s South Side rooter. Offerman’s attempt at singing “Take Me Out to the Ballgame” would give Simon Cowell a seizure. As Robinson says, “You sound like a donkey being touched inappropriately.”
In Battleship, magical plot monsters invade Hawaii. They destroy buildings. They fire space missiles. They force rumored humanoid Brooklyn Decker to experience emotions for maybe the first time. But their whole purpose for being on earth is kept mysterious, probably because the filmmakers are saving the good stuff for Battleship 2: Revenge of the Aircraft Carrier. Fortunately for society, there’s a commercial that hints at the aliens’ deeper motivations: They have a taste for low-calorie soda. READ FULL STORY
Question: How many bears could Ron Swanson wrestle? Answer: All of them. But how many brown bears would semi-immortal Nick Offerman wrestle if it would guarantee that his beloved Cubbies would finally win a World Series? It’s one of the many deep questions answered in New Era’s new rivalry ad with Offerman and White Sox fan, Craig Robinson. To summarize, this is how far Offerman is willing to go: ride a saddled pig to Lake Michigan in December, naked, completely shaved, with Wieners Circle chardogs as fingers. Hmmm… those chardog fingers would be a liability against the bears. Watch the latest clip below. READ FULL STORY
If you really want to keep up with Kim and co., wearing Skechers Shape-ups won’t give you an extra boost. The Los Angeles Times reports that Skechers has agreed to pay $50 million to settle a lawsuit brought against the company by the Federal Trade Commission and the attorneys general of 44 states. The plaintiffs’ complaint: Skechers’ Shape-ups don’t live up to the company’s hype. The shoe giant said their rocker-bottom sneakers deliver greater fitness benefits than other workout shoes. This suit follows a similar case brought against Reebok last year.
Both Kardashian and ex-quarterback Joe Montana appeared in ads for Skechers’ toning trainers. In his commercial, Montana claimed that Shape-ups improved his shape and posture; in hers, Kardashian flirtily cooed that they did more for her than her personal trainer. And this isn’t the first time the reality star has been connected to a shady product — in 2010, the State of Connecticut led an investigation of the Kardashian Kard, a debit system that apparently charged its users with numerous, excessive fees. Maybe this is why that guy on IMDB is so mad at her.
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