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Tag: Advertising (61-70 of 554)

Nick Offerman and Craig Robinson go eyeball-to-eyeball in Chi-town staredown -- EXCLUSIVE

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In another lost season for the Chicago Cubs, Nick Offerman might actually be the team’s MVP. The Parks and Recreation star has gone brim-to-brim with Chicago White Sox partisan Craig Robinson of The Office during a trio of rivalry ads for New Era caps, and at the very least, the mustachioed Offerman has gained an intangible edge over his adversary by simply knowing how to properly break-in a baseball hat. That said, Robinson is clearly superior when it comes to singing “Take Me Out to the Ballgame.”

So we knew it was going to come down to this. By this I mean an old-school Windy City staring contest. In the fourth and final New Era ad, the two settle things like children men. Neither seems willing to back down — though Yankees superfan Alec Baldwin would scoff at their pathetic need for a bathroom break. Watch the season’s final clip below, and then review a behind the scenes montage of the making of the commercials.

Oh, and if you’re really into “wins” or “results,” the White Sox are sitting pretty in first place in the AL Central while the Cubs are languishing in fifth in the NL Central, 13.5 games back of the Reds. Buuuuut they have won four in a row! (So yes, they’re due for another loss.) READ FULL STORY

Channing Tatum leads flash(dance) mob on 'Today' -- VIDEO

Okay, technically, he didn’t take off his shirt — he just opened it to reveal a Magic Mike tank — but the flash mob Channing Tatum led on Today this morning was still a great way to start our Wednesday. At the beginning of the clip, Joe Manganiello provides some nice body roll action as a distraction — and ends up sandwiching Ann Curry with Al Roker. Yes. That happened.  READ FULL STORY

Craig Robinson hits a high note in Cubs/White Sox rivalry

Nick Offerman is a man of many talents. He can literally build boats with his bare hands and he can probably whittle a decent depiction of Ernie Banks in the time it takes you to read this post. But he cannot, for the love of Harry Caray, sing a lick. At least that’s the premise of the latest New Era Rivals ad that pits his Cub-loving fan against Craig Robinson’s South Side rooter. Offerman’s attempt at singing “Take Me Out to the Ballgame” would give Simon Cowell a seizure. As Robinson says, “You sound like a donkey being touched inappropriately.”

Robinson, on the other hand, has a gift. He is the Marvin Gaye of “Take Me Out to the Ballgame.” Watch and listen. READ FULL STORY

The Coke Zero 'Battleship' commercial and the Coors Light 'Prometheus' commercial: What?

In Battleship, magical plot monsters invade Hawaii. They destroy buildings. They fire space missiles. They force rumored humanoid Brooklyn Decker to experience emotions for maybe the first time. But their whole purpose for being on earth is kept mysterious, probably because the filmmakers are saving the good stuff for Battleship 2: Revenge of the Aircraft Carrier. Fortunately for society, there’s a commercial that hints at the aliens’ deeper motivations: They have a taste for low-calorie soda. READ FULL STORY

Nick Offerman willing to do anything to help his Cubs -- WATCH

Question: How many bears could Ron Swanson wrestle? Answer: All of them. But how many brown bears would semi-immortal Nick Offerman wrestle if it would guarantee that his beloved Cubbies would finally win a World Series? It’s one of the many deep questions answered in New Era’s new rivalry ad with Offerman and White Sox fan, Craig Robinson. To summarize, this is how far Offerman is willing to go: ride a saddled pig to Lake Michigan in December, naked, completely shaved, with Wieners Circle chardogs as fingers. Hmmm… those chardog fingers would be a liability against the bears. Watch the latest clip below. READ FULL STORY

Skechers Shape-ups won't make you look like Kim Kardashian after all

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If you really want to keep up with Kim and co., wearing Skechers Shape-ups won’t give you an extra boost. The Los Angeles Times reports that Skechers has agreed to pay $50 million to settle a lawsuit brought against the company by the Federal Trade Commission and the attorneys general of 44 states. The plaintiffs’ complaint: Skechers’ Shape-ups don’t live up to the company’s hype. The shoe giant said their rocker-bottom sneakers deliver greater fitness benefits than other workout shoes. This suit follows a similar case brought against Reebok last year.

Both Kardashian and ex-quarterback Joe Montana appeared in ads for Skechers’ toning trainers. In his commercial, Montana claimed that Shape-ups improved his shape and posture; in hers, Kardashian flirtily cooed that they did more for her than her personal trainer. And this isn’t the first time the reality star has been connected to a shady product — in 2010, the State of Connecticut led an investigation of the Kardashian Kard, a debit system that apparently charged its users with numerous, excessive fees. Maybe this is why that guy on IMDB is so mad at her.

READ FULL STORY

Dish Network's new DVR system eliminates commercials

DISH-NETWORK

We all used to be annoyed by commercials. Thanks to the wonders of DVR, we’re now just annoyed by the need to fast-forward through commercials, and then maybe also rewind for a few seconds if we go too far, and thus still be forced to experience the last few annoying milliseconds of that Zooey Deschanel iPhone ad. But what if there were a way to eliminate advertisements from your TV-watching experience? That’s the pitch behind a new DVR feature released last week for Dish Network subscribers called “the Auto-Hop,” which replaces commercial breaks with a few pregnant moments of black screen. READ FULL STORY

'Expendables 2' nickname generator: I am Boom Boom

Back in March 2010, when the first trailer for The Expendables hit, we said the film could have the best action movie character names ever. Now, we can all join in the fun, thanks to The Expendables 2‘s new “badass nickname” generator app. I got Boom Boom, which I think would be tough to beat. Darren Franich got The Mutilator and Silent Assassin (some people can’t just do it once.*) And Laura Hertzfeld is now going by Skull Crusher. Your turn.

* He also entered the name “Timothy Olyphant” and got Night Train. Okay, that tops Boom Boom.

Read more:
‘The Expendables 2′ trailer: Stallone fights Van Damme
Liam Hemsworth on working with ‘The Expendables 2′ crew and getting kicked by a famous foot
‘The Expendables 2′ trailer: Bang! Stallone! Boom! Willis! Kerplow! Also Van Damme!

Ashton Kutcher confronted with charges of racism after donning brownface in Popchips ad -- VIDEO

The Internet continues to grow increasingly inhospitable to Ashton Kutcher. After drumming up controversy over tweets about Joe Paterno last November and the cryptic crumbling of his marriage as seen through the same social site, now the Two and a Half Men star has created a ruckus over a character he plays in a new viral ad for Popchips. Kutcher donned brownface to play Raj, an Indian Bollywood producer. After numerous complaints about the stunt, the company has taken down the ad. Check out the ad and Popchips’ statement below. READ FULL STORY

Procter & Gamble Olympic commercial: Tears or fears?

With Mother’s Day just around the corner and the Summer Olympic Games in London not long after, Procter & Gamble has struck gold with a new online commercial celebrating the hardest job in the world. In the ad, mothers from several continents do the everyday duties that every mother is familiar with — waking the kids, feeding them, getting them out of the house on time. Their children, however, are destined for athletic greatness, a greatness that has to be nurtured.

But just as I was lauding both the spirit behind and the execution of the commercial, my esteemed colleague Kristen Baldwin railed against it, as she was repulsed by the mom’s jock stage-mommery. What I saw as a parent doing everything she could to help a child fulfill his or her dreams, she saw, “GET UP, JUNIOR. IT’S 4 A.M. TIME TO PRACTICE!”

She’s totally ruined the commercial for me…cuz she’s more than a little right. Drat. Watch it below. READ FULL STORY

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