The following ad might as well be a Jerry Springer joint — because Fox has decided it’s too hot for TV.
Well, sort of. Though the clip features Scarlett shimmying out of a bathrobe and seductively sipping to a “bow-chicka-wow-wooow” bassline, that’s not what reportedly raised the network’s hackles. (Compared to the antics on, say, a GoDaddy Super Bowl spot or Fox’s own Temptation Island, ScarJo’s sultriness seems downright tame.) Instead, SodaStream CEO Daniel Birnbaum tells USA Today that Fox declined to air this version of the commercial because of Johansson’s closing line: “Sorry, Coke and Pepsi.”