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Tag: Advertising (11-20 of 560)

Super Bowl 2014: Best and Worst Commercials

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This was not the best Super Bowl for commercials (or football)! You know it’s an off year when two of the most memorable spots involve Greek yogurt. That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered. Below, 2014’s Best and Worst ads: READ FULL STORY

Super Bowl ad features Laurence Fishburne and 'The Matrix'

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Advertisers know what Super Bowl fans are really looking forward to this Sunday: Ads sending up popular movies from 1999.

That’s the only way to explain Kia’s The Matrix-inspired Super Bowl spot, which — like many others — was released prior to Sunday’s big game. The ad features Laurence Fishburne as Morpheus, re-creating his iconic “red pill or blue pill” speech. Upside: Does this mean the 2029 Super Bowl will feature ads from cast-off Hunger Games tributes shouting “I volunteer!” for some kind of car/alcohol/domain hosting site?

Check out Kia’s Matrix ad below: READ FULL STORY

Budweiser's Super Bowl ad keeps the horse, adds a puppy

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Puppy Bowl fans, the Super Bowl ad catering to you has arrived.

Budweiser has released a full-length version of its big Super Bowl commercial playing during Sunday’s game, and it’s a follow-up to last year’s popular Clydesdale horse segment — only this time, they’ve added a puppy.

As every Fox & the Hound fan knows, animals being best friends is always a winning formula, so it’s no surprise people are already obsessed with the Homeward Bound-esque tale. Check out a horse and puppy becoming BFFs below, and ponder how the ad somehow encapsulates love, and America, and friendship, and family. And now somehow I want a beer? Don Draper would be proud. Watch below: READ FULL STORY

The Scarlett Johansson SodaStream commercial you won't see during the Super Bowl -- VIDEO

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The following ad might as well be a Jerry Springer joint — because Fox has decided it’s too hot for TV.

Well, sort of. Though the clip features Scarlett shimmying out of a bathrobe and seductively sipping to a “bow-chicka-wow-wooow” bassline, that’s not what reportedly raised the network’s hackles. (Compared to the antics on, say, a GoDaddy Super Bowl spot or Fox’s own Temptation Island, ScarJo’s sultriness seems downright tame.) Instead, SodaStream CEO Daniel Birnbaum tells USA Today that Fox declined to air this version of the commercial because of Johansson’s closing line: “Sorry, Coke and Pepsi.”

READ FULL STORY

Apple's 'Misunderstood' commercial: Have yourself a merry little cry -- VIDEO

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Uh oh. You better sack up and secretly edit poignant home movies on your iPhones, pouty teens!

Apple’s new 90-second Christmas commercial just had me sobbing into my own iPhone as I went about my usual antisocial business of splaying out on the couch, ignoring this great big wondrous world around me, and playing with filters on Instagram. Here’s how good Apple commercials are: I didn’t even need to see this one to know I was already obsessed with it — much like your sulky teen won’t ever need to make real eye contact with his relatives to know and eventually show that he loves them (if you’re lucky) (and if you’ve purchased him an iPhone 5S).

Obviously, I did look up at one point… then replayed this commercial again and again. You wanna cry? READ FULL STORY

Battle of the in-flight safety videos: Virgin's hip-hop vs. Delta's holidays -- VIDEO

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Okay, so in-flight airline safety video battles are a thing now.

Virgin America today released its new Jon Chu-directed safety video, a sleek and stylish (not to mention incredibly catchy) production number that stars Todrick Hall (the brilliant mind responsible for yesterday’s viral Disney villain mash-up) as a hoofing flight attendant who delivers safety tips — with flair! All your favorite emergency instructions are there, including Oxygen Mask, Flotation Device, and the ever-controversial Electronics Power-Down. Also included in Virgin’s great video: an insane child rapper, a belting nun, a contortionist in the middle seat, and enough choreography to make Adam Shankman cry.
READ FULL STORY

Bryan Cranston narrates new iPad Air commercial -- VIDEO

After watching the newly released iPad Air commercial, you may find yourself wondering why you feel so calm, so full of life, hopeful for the future — but also, with a slight edge of terror. Well, that’s because the crisp, clean TV spot is narrated by all-around wonderful human Bryan Cranston, who most famously also portrays all-around terrifying character Walter White from Breaking Bad.
READ FULL STORY

Peyton and Eli Manning score with DirecTV rap -- VIDEO

F.O.Y.P.

This is the last moment in your life that you don’t know what F.O.Y.P. stands for. Once you see Peyton and Eli Manning’s new commercial for DirecTV’s NFL Sunday Ticket Max, the F.O.Y.P. rap will be stuck in your head whether you like it or not. From a music standpoint, that’s a nuisance — like a pool-water-in-your-ear-level nuisance — but the Brothers Manning, who’ve both hosted Saturday Night Live, throw themselves into the boy-band roles. It’s not just the spray tan and atrocious wigs, folks — it’s the attitude.  Watch them rap about the best place to watch football. READ FULL STORY

Twister (board game, not 'nado): A pop culture timeline

Charles Foley, inventor of the board game Twister, died yesterday at 82. May he rest in peace in whichever socially awkward color-coded contortion was his favorite.

I always thought Twister was the greatest board game ever invented — in theory, anyway. In execution, I think I was playing it wrong. I have distinct memories of ending up with my face smushed onto my uncle’s stomach and my other little cousins’ bare toes (THEY were doing it wrong) wriggling under my butt as I tried not to fall. I almost always surrendered out of embarrassment. What I really needed to do was grow up, work out, and play with sexy peers so my strategy could become less “Avoid the body hair of relatives” and more “Whoops! I fell down and touched your whole body.” I can still do it! Twister is timeless and shall never be forgotten.

Below, a brief timeline of the button-candy board game in pop culture:
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'Pacific Rim': Are those celebrity tweets helping?

To combat early reports that Guillermo de Toro’s Pacific Rim was tracking poorly — meaning its blockbuster status could be challenged at the box office come July 12 — the marketing folks are making sure moviegoers know it’s more than a human-controlled robot vs. monster movie. And in addition to featurettes and TV spots, they’re using celebrities’ Twitter feeds to get out that message.

On the one hand, it’s brilliant: People who won’t take the time to press play and view a clip online might take two seconds to read a tweet and then be open to watching an ad on TV that they’d otherwise have fast-forwarded. It’s far-reaching with little effort: Get the celeb to an early screening, then have him or her (okay, usually him) share his opinion as someone who’s actually seen it.

On the other hand, when the tweets start piling up, the mechanics of it are as overt as product placement within a movie, and we know those highly orchestrated, succinct endorsements can be grating. Is that portion of the marketing plan working? Poll below!
READ FULL STORY

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