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On the scene: Ja Rule and Lil Wayne's video shoot

Jul 12, 2007, 08:19 PM | by Simon Vozick-Levinson

Categories: Music

Jarule_l_2 The heavens parted. A torrential downpour pounded the Earth's surface without mercy. And then, like a vision, he appeared: the one, the only Ja Rule. All kidding aside, there was something appropriate about the apocalyptic weather that surrounded my encounter with the Queens rapper last night. Ja hasn't released an album in three long years, and many assumed that his career had been effectively terminated by his 2002-2003 dustup with a then-invincible 50 Cent. But anything can change given enough time: 50's most recent singles have been commercial disappointments, and, meanwhile, Ja has crept back onto the radio with his furious new cut "Uh Oh," a collaboration with New Orleans' Lil Wayne. Wayne and the resurgent Ja spent yesterday traveling around New York City, shooting the "Uh Oh" video; I met up with them on the Harlem block where they planned to wrap up the day's filming.

The aforementioned thunderstorm delayed the shoot for a solid three hours, so I sought shelter in Ja's warm, fragrant tour bus, where he was relaxing with longtime associate Irv Gotti and a few other pals. Ja was in high spirits, eager to talk about the "refreshing, brand new" vibe of his latest work. But he was also surprisingly willing to talk about the career setbacks he's faced. His new album, due this September or October, is called The Mirror: "I was actually looking in the mirror and it hit me. I looked at myself and said, 'Yo, Rule, this is your moment of truth.' I gotta let [fans] know what it felt like — what Ja, the artist, the man, the father, the husband, was going through." And what was his vision for the "Uh Oh" video? "It's going to look like organized confusion." Meaning...? (Note: I'm about 80% sure he didn't mean Organized Konfusion, the acclaimed '90s backpack rap duo, but no promises.) "It's gonna be real intense," Ja explained, "a lot of light and camera tricks. Me and Weezy got a lot of energy when we're in front of that camera."

Leaving the bus, I noticed that the hoodied guy strolling past me was, in fact, Lil Wayne (a.k.a. Weezy F. Baby) himself; a sizable crowd of passersby soon made the same realization and scrambled to whip out their camera phones. It wasn't hard to understand their excitement. Wayne released his solo debut in 1999, the same year as Ja's, so he's hardly a newcomer — but in the last year he's been on an extraordinary hot streak, releasing an enormous volume of uniformly stunning material. Not for nothing, he is often dubbed today's best rapper alive (by himself, myself, and many others). Turns out he's a pretty dope lip-syncher, too: As soon as the tape started rolling, he began flailing to the beat and acting out his lyrical similes like a player in the world's sickest game of "Charades."

Soon Ja ran out to join him. They made quite the dashing pair in their matching all-black outfits, Wayne's regal dreads next to Ja's smooth dome. Take after frenetic take, they mugged wildly under the floodlights, alone or together, as various portions of "Uh Oh" blasted into the night. In between they swigged liberally from their thirst-quenching beverages of choice — a styrofoam cup of indeterminate contents for Weezy, a bright-orange flagon of something called "Nutcracker Tropical Fruit Liqueur" for Ja. Gotti presided over the whole scene, hunched near a live monitor and bellowing instructions ("Stay static!" "Do that again!") at his stars. It was well after 10 p.m. by the time I made my exit, and I got the feeling that Ja and Wayne weren't leaving the premises any time soon; hopefully whatever I missed will turn up on YouTube before long.

So, PopWatchers, are you looking forward to seeing "Uh Oh" in action? If you look closely, you might even see the blurred outline of your humble blogger in the corner of the frame! (Probably not, though.) Any other thoughts on Ja Rule's career rebirth?

merzbow Mon, May 26, 2008 at 01:51 PM EST

merzbow

Digga Tue, Jul 24, 2007 at 09:17 PM EST

I've been a fan of both 50 and Ja since the inception of both their careers and I have to say that I was hoping Ja would regain some sales momentum with this album but with songs like this he hasn't got a hope in hell. The song sounds about 7 years old, and sticking lil'wayne in the song is the final nail in the coffin as it's like he's saying "please I need hit, please lil'wayne fans buy this and make it a hit" (and Ja's not the only one guilty of this strategy). Ja Rule is an under-rated song writer, and he needs to re-kindle these skills to differentiate himself if in the over-crowded hip-hop market place if he's to stand any chance at all of making a successful comeback.

t-fal Mon, Jul 16, 2007 at 11:51 AM EST

To BC: Weezy is the shiznit!!! I admit I'm biased, I'm from La & I spent entirely too much time listening to Cash Money back in the day.

t-fal Mon, Jul 16, 2007 at 11:48 AM EST

I loved that Ja Rule handled the beef in an adult & professional manner. Unlike Big & Pac, nobody died as a result. I've always thought that both of their music sucked, but I do have some respect 4 Ja as a person

BC Fri, Jul 13, 2007 at 03:14 PM EST

Lil Wayne a top lyricist? That's one of the funniest things I've heard this week. He's horrible.

Ja or no? Fri, Jul 13, 2007 at 08:37 AM EST

Ja rules, but Wayne is far from lil'.

pledge Fri, Jul 13, 2007 at 07:10 AM EST

The video looks like its gonna be real crazy. theres some great energy from this track and i think despite its generic subject matter, it shows there are still some people left who are willing to play around with new sound. props to RULE for stayin true. its murda in 07 again. uhhh ohhhhh...

Seon Thu, Jul 12, 2007 at 11:18 PM EST

I like Ja Rule 50 cents is an idiot

t3hdow Thu, Jul 12, 2007 at 10:22 PM EST

Can't say I'm a Ja Rule fan, though I thought his career was over after Hail Mary 2003 (Ja Rule Diss) was released. If only 50 Cent kept the momentum going after Get Rich or Die Trying...too bad the Massacre was a disappointment and many of his recent singles are just terrible. The fact that he's harmonizing on many of those tracks also makes him a hypocrite, since he bashed Ja Rule for the exact same thing. Then in a case of what goes around comes around, the Game released 800 Bars and Running - and bashes 50 Cent the same way he slandered Ja Rule - one of the greatest rap diss tracks ever. Fortunately for Ja Rule, now's the best time to make a comeback, since the rap/R&B genre's hit depressing lows and 50's popularity dropped tremendously since Get Rich or Die Trying. I'm not a fan of Ja Rule, but I'll be open minded with his new singles. It can't be any worse than the current dreck on the radio...

Jyoti Thu, Jul 12, 2007 at 08:50 PM EST

I'm looking forward to him. I've always liked Jah Rule and I'm no fan of 50 so their dust up never mattered much to me other than when the mindless sheep population turned on Jah.

Thanks for the recap of the video shoot, I look forward to seeing the video when it's ready.

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