The Cruise canning: A post-mortem

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Fred Thompson Wed, Aug 30, 2006 at 04:36 PM EST

Did Paramount dump Tom Cruise or did Tom Cruise dump Paramount?

Well why don't we look at the numbers and see if we can't figure out who dumped whom.

Tom Cruise has made studios several billion dollars over the course of his career, so let's just go over the last few years and see what we can figure out from this:

Tom's Recent Movies:
1999 - Eyes Wide Shut - $162 mil. for Warner Bros.
1999- Magnolia - $48.5 mil. for NL
2000 - Mission: Impossible II - $546 mil. for Paramount
2001 - Vanilla Sky - $282 mil. for Paramount
2002- Minority Report - $358 mil. for Fox
2003- The Last Samurai - $457 mil. for Warner Bros.
2004- Collateral - $218 mil. for DW
2005- War of the Worlds - $592 mil. for Paramount
2006- Mission: Impossible III - $395 mil. for Paramount

OK, now follow this closely because this is important. In the last couple years, which supposedly is when Cruise's career took a nose-dive and ol' man Redstone says Paramount is hurting as a result. Well let's just look at the figures shall we:

This is a list of Parmounts highest grossing films during the supposedly self-destructive Cruise era:

Paramount's Highest Grossing Films of 2005:
1. War of the Worlds - $592 mil
2. The Longest Yard - $190 mil.
3. Sahara - $119 mil.
4. Four Brothers - $92 mil.
5. Coach Carter - $77 mil.

Parmount's Highest Grossing Films of 2006:
1. Mission: Impossible III - $395 mil.
2. Failure to Launch - $128 mil.
3. Nacho Libre - $88 mil.
4. World Trade Center - $56 mil.
5. Last Holiday - $43 mil.

One last statistic. In the world, several thousand movies are created by studios every year. So how well did Tom's Mission: Impossible III do up against the WORLD competition? Well let's look at the WORLD's highest grossing movies of 2006.

Highest 2006 "WORLDWIDE" Grosses:
1. Pirates of the Caribbean
2. The Divinci Code
3. Ice Age: The Meltdown
4. X-Men: The Last Stand
5. Cars
6. MISSION: IMPOSSIBLE III

Not bad huh. This is just theater ticket sales. This doesn't even include DVD sales and rentals. So who dumped who again?

Judging by the statistics, I'd say that ol' man Redstone has got to be a little bit p.o.'d by Cruise/Wagner Productions cutting business ties.

People say nasty things and tend to lie a bit when they are upset wouldn't you agree Redstone?

http://www.boxofficemojo.com/yearly/chart/?view2=worldwide&yr=2006&...

So what's the real story of Viacom's discontent with Tom Cruise. Well here's a brief summary of what happened:

Tom Cruise attacks the drug pushers, (psychiatrists), the drug suppliers, (drug companies) and the drug advertisers, (media conglomerates/main stream media).

As a result he becomes public enemy #1 to these bastards because they fear the influence he has all over the planet. This story is just more attacks on him by this drug cartel. Let's take a look at some facts:

Based on the statistics above, obviously Paramount did not fire Cruise/Wagner Productions for underachieving. Cruise/Wagner Productions left Paramount and was brokering this deal with First and Goal for awhile now. Another very important fact is that Viacom, Paramount's parent company, makes half of its revenue from drug company advertisements. This dollar amount is much more than Tom Cruise would ever bring in for them.

The mainstream media is relying on individuals to not read past the headlines. They're relying on individuals to not do any research for themselves. This story is also ol' man Redstone's senility acting up.

I challenge the media to actually go out and do a little research on this and tell the real story of what's really going on. Why is Tom Cruise, day after day barraged with insults and lied about in the press with wild abandon? Is it because his behavior is so completely reckless and what he speaks of is so completely off-base? Or is it really that he spoke the truth and might have hurt an industry that relies on the public's ignorance in order to survive?

D Fri, Aug 25, 2006 at 01:41 AM EST

An answer to Rose's earlier question: Yes I would go to a movie that Brooke Shields was in before I would go to a movie Tom Cruise was in. I will not be giving him any of my money any time soon.

Ale Thu, Aug 24, 2006 at 10:09 PM EST

I have such a confused opinion about Tom Cruise. You see, I'm not from North America, so for a long time, all that I saw from Tom Cruise were his movies. A few good men, Cocktail, Rain Man, Top Gun, go on man, the guy is a mark in the movie industrie. Way more than Brad Pitt may I add. That's when I moved to the US,and the information is ANYWHERE. God, he is a big ass !!! His comments, his attitudes are so rude, to don's say worst. That interview with Matt was spooky. It's like watching a soap opera, I get totally amazed by the psico look he can give. Damn you internet, it makes me question the whole thing. They say life imitates art, but I think that Mr Cruise is showing us different, that art imitates life.

blackpower Thu, Aug 24, 2006 at 02:47 PM EST

I've been a Tommy Cruise fan since he played "STEVE" in the The Outsiders! Yeah he's become sought of a joke but still NO ONE comes close to his track record.

Tom, since the white community has abandon you come on back to BET. We showered you with love on 106 & Park! Plus we all know you helped Jamie Foxx get respect as an actor (Best Supporting Nomination). We'll help you get that confidence back!!!!!!

Rose Thu, Aug 24, 2006 at 12:56 PM EST

Jeez, all the hatin' on Tom Cruise here! So he acted a little nutty, so does almost every celebrity. A few years ago everyone thought it was a brillant move for Sony to break their contract with Mariah Carrey, until she had a huge comeback, suddenly, paying almost 100 million to get out of a relationship with a succesful star didn't seem like such a good idea after all.

Also, didn't War of the Worlds make a sh!tload of $$$ - even though he committed the "Great Brooke Shields Diss" incident during promotion for that film? Maybe MI3 didn't meet expectations because people were bored with the franchise.

Anyway, I think Tom Cruise is a very talented and good looking guy. If he makes a movie that interests me I'll be there. I'm curious though - how many people who were so offended by his comments about Brooke Sheild would sooner go to a movie starring her than him? Hmmmm...anybody?

Gina Thu, Aug 24, 2006 at 10:27 AM EST

It is a matter of how well you like a person, how much of their garbage you will tolerate. If you don't like them, it's really easy to judge harshly. He should remember that the more you judge others the more others will judge you. It's a given. Where much is given, much is expected. Maybe, someone should tell him to try politics, maybe then he'd take the polls seriously and he'd have to work for his vote.

Milly Thu, Aug 24, 2006 at 09:33 AM EST

Unfortunately, Tom Cruise has made himself into a parody of himself. He has made his image so unpalatable and overwhelming that it is hard to get past this effect and watch him as a character in a movie - without being all too aware that we are watching crazy Cruise. I suspect Tom has gotten caught up in his own self-importance. He should bring it down a couple of notches and go back to being an actor (and he is a good one), not a jester.

bg 17 Thu, Aug 24, 2006 at 09:20 AM EST

I don't think that Redstone watches Oprah, I think that he reads EW. This was predicted on an issue this year that had Tom on the cover advertising the approximate $100 million he made for War of the Worlds. Viacom realizes that the current marketplace is looking for originality, spectacle and quality, not just a name above a title. I have never been a Cruise fan, but I loved WotW and MI:3; more due to Spielberg and Abrams than any of the stars (although Maggie Q should continue the franchise if Tom is done).

covertanjou Thu, Aug 24, 2006 at 08:56 AM EST

Cruise's meltdown began with the firing of his long-time manager and the hiring of his Scientology-believing sister. Under her "management" he filed for divorce from Kidman but didn't see fit to tell Kidman before renewing their vows. He then became much more vocal about his "religious" beliefs. This culminated in his haranguing Matt Lauer and having the gall to criticize Shields for daring to help herself by using anti-depressants.

Both Cruise and his sister delusionally believed that as "Tom Cruise" he was immune to bad press. Both seemed to believe that Cruise's mission was to enlighten the masses. The fact that his sister is no longer his manager/publicist shows that Cruise finally realized what a horrendous job she did steering his career.

I used to be a fan, but I did not watch MI3 (even though I am a huge JJ Abrams fan) because I refuse to give someone like Cruise my money. I think that although he may be delusional about his "power" as a movie star, movie studios care about what the masses think. The fact that Cruise alienated so many women (me included) has played out to his being fired by his studio.

D Thu, Aug 24, 2006 at 03:55 AM EST

I too am no longer a Tom Cruise fan and I no longer watch any of his movies. I first lost some respect when he divorced Nicole the way he did. Then when he spoke out against Brooke Shields and post partum depression I lost all resect for him. Who is he to talk about post partum depression he's a man, how would he know what it was like or how to cure it. Wouldn't it be nice if herbs and vitamins could cure everything. I think he lives in his own little world. I am not into scientology or anything like that but I sure don't think he makes a great spokesperson for the religion. I also think that Katie has been brain washed, somebody PLEASE WAKE HER UP.

mary2 Thu, Aug 24, 2006 at 02:00 AM EST

How ironic now that katey holmes is suffering from post pardom depression. I think the reason they are no pictures of the suri close up is becasue she looks to much like l ron hubbard. They saved his sperm and inpregnatued her. L Rom Hubbard only founded scientology to make money you have to be rich to be in the religion. Google him he was not a nice guy. To save his carrer he needs to give up scientology and appoligize for his recent behavior and stop doing action moives he is too old.

BJ Thu, Aug 24, 2006 at 12:56 AM EST

You know what has anyone ever thought that the Tom Cruse fan base has gotten old and maybe thats why MI3 did not do well. Who gives a flying frack. I watched Tom;s Movies I may even go see Mel's. Hmmmm wasnt there a big book with a character that said he who with out sin cast the firs stone?

california Wed, Aug 23, 2006 at 09:43 PM EST

My Tom Cruise boycott began when he disgustingly broke up with Nicole Kidman. Since then he has done nothing to rememdy my ever growing hatred for him. I loved Mission Impossible 2. I refused to see MI3 even though it pained me to do so since I had loved MI2 so much. Now I can't even sit through MI2.
My dad used to tell me I was stupid for boycotting Tom Cruise. He'd say his personal life was none of our business. Then Cruise spoke out against Brooke Shields. My dad is now boycotting Cruise too (and he is enforcing the boycott on the whole family). My dad may have been born in 1945 and he may have lots of old school values, but he found Cruise's presumptions and superior attitude to a woman about a decidedly female issue to be disgusting. We refuse to contribute to the salary and life style of such an out of touch individual.

Kate Wed, Aug 23, 2006 at 07:04 PM EST

He's going to do his own thing now and make a whole slew of pro-Dianetics/L. Ron Hubbard films.

sam Wed, Aug 23, 2006 at 06:36 PM EST

I must admit that I didn't see either of Tom Cruise's most recent movies, although I had previously planned to do so, because I can no longer stand to look at him. His superior, judgmental attitude toward women and his rude attack on Brook Shields are simply too much to overlook. The man is not very bright, but thinks himself a genius. He has abused the admiration of the public and ruined the enjoyment that I might have found in his movies.

Jennifer Wed, Aug 23, 2006 at 06:07 PM EST

Scott, I love how you guys find the craziest pictures for Tom! Although, I'm sure it doesn't take long since he seems to be in permanent crazy-mode lately.

Anyway, I have to agree with kriselda. Maybe it isn't fair or right, but for some celebrities I simply can't separate their public antics from their roles. I look at Tom in a movie and all I can think about are TomKat, Scientology, rants about psychiatry, and general bizarre behaviour. These things do affect my enjoyment of the movie. That's my personal issue and probably not the case for everyone, but the reason I didn't see MI3 is because of Tom Cruise.

All that being said, I don't think we've seen the true test of Tom Cruise's star-power. He's had two movies since he went barmy-- War of the Worlds and MI3. Simply put, Tom was not the real draw for either movie. War of the Worlds was a blockbuster concept being directed by Steven Speilberg. It didn't matter who was in the lead role. As for MI3, I don't feel that was mostly a Tom vehicle. For one thing there was the franchise name recognition and a lot of people I know went because of JJ Abrams, not Tom. (Something which many have said here.) What needs to happen to truly test Tom's drawing power is that he needs to make a movie without franchise recognition or Speilberg or any other Speilberg-esque director. A movie that is good, but not a blockbuster and relies on it's star for the draw (Jerry Maquire-like?). Then when we see how much money that movie makes, we can judge.

glimmertwins Wed, Aug 23, 2006 at 05:18 PM EST

Hey, Scott, now that I've read your piece again, I'm thinking it should be titled: The Cruise Caning (!)

brandonk Wed, Aug 23, 2006 at 05:11 PM EST

Fortunately for Tom, Mel has taken center stage in the ongoing extravaganza "Foolish Celebrities." Tom can probably salvage his career to a certain extent.

brandonk Wed, Aug 23, 2006 at 05:08 PM EST

Ooooh, he should avoid making that face. It looks kind of CRAZY.

Happy K Wed, Aug 23, 2006 at 04:52 PM EST

I have loved Tom since my first R rated movie- Risky Business (my sister sneaked me in with her). He is a great actor and deserved an Oscar for Jerry Maguire. Yet, even as a fan, I think his behavior has been off-putting and strange. I think the mid-life crises bug got him and he just let loose. Live and let live. His career will be just fine.

Michael Wed, Aug 23, 2006 at 04:48 PM EST

Uh-uh. Tom Cruise has done so much for the film industry and has delivered time and again to his fanbase. Not only is it illogical to fire him (since he makes hundreds of millions FOR the studio), but it's morally reprehensible. Cruise has performed an invaluable service to Hollywood; it just shows that Paramount is headed up by an unintelligent ingrate who should be fired immediately for cutting loose an asset like Tom Cruise.

kriselda jarnsaxa Wed, Aug 23, 2006 at 04:17 PM EST

I have to admit, how someone behaves in public does affect how I feel about watching their performances - in some cases considerably more than others. My interest in Tom had been waning for a while because his movies just weren't entertaining me as much as they used to. Then the whole way he handled his breakup with Nicole honestly pissed me off - especially the fact that in December, he went through with a renewal of their vows for their 10th anniversary, then in February told her he was divorcing her and tried to convince the court that the marriage had, for all intents and purposes, ended *before* their 10th anniversary so that they wouldn't fall under the community proprety laws of the state of California and he wouldn't have to give her as much. By the time he got into all the couch-jumping, Scientology-sprouting, anti-depressant-basing stuff, I was just sick of him - and it makes it that much harder for me to enjoy him in a movie simply because *seeing* him reminds me of who he has shown himself to be in public and what he has done. It may not be fair or right, but it's just how I am. Oh well.

Jennifer Wed, Aug 23, 2006 at 04:03 PM EST

frankly, i could care less how weird a person is in their personal life. if they make entertaining movies i'm going to watch them. tom cruise makes some pretty entertaining movies. as long as he makes movies that entertain, i'm going to keep watching them. when i'm watching a movie i'm not thinking about what that actor as person is about, i'm concentrating on the movie.

Rishi Wed, Aug 23, 2006 at 03:35 PM EST

MI:3 stunk more than pee in a hot New York City subway car.
I got a headache watching that crap.
Cruise when will u come out of the closet and you and Katie can go your separate ways. We know there is no baby, its all made up.

Adam Wed, Aug 23, 2006 at 02:45 PM EST

It is no surprise to me at all that Cruise cracked, because, let's face it - he was never real to begin with, he was just a persona, and the protective barrier of star persona seems to be crumbling these days - not just for Cruise, either. Watching celebrity interviews and appearances these days feels more like watching reality television: "My Life on the A-List" (without Kathy Griffin's wit). Cruise's fatal mistake was not acting crazy, but remaining so defensively arrogant while the world laughed at him. THAT is what I will have a difficult time seeing past, and what will keep me out of the movie theatre. I can never again see one of his films and think 'wow, he's so cool' - rather, I will be thinking 'what gives YOU the right to be up there on that screen, you cocky little cult worshipping egomaniac?'.

Chris Wed, Aug 23, 2006 at 02:39 PM EST

No matter what anyone says, Tom Cruise is a brilliant actor. I could care less what people say about his outside behavior or his different beliefs. You can't hate, depise, or mock other people based on their religious beliefs. Maybe Scientology is a load of baloney, but, in the end, who knows who or what is right? I may be mistaken, but was it not religious hatred that caused the 9/11 attacks? Leave the man alone. He is one of the world's greatest actors, a man who brings charm and gravitas to every role he portrays. I'm sure that if the modern tabloid media were to put your private life and beliefs under the intense public microscope, they'd find something equally as controversial.

And Tom is right: Matt Lauer is glib.

Ned Wed, Aug 23, 2006 at 02:08 PM EST

MI3 was great, much better than the first two. Tom being in it didn't affect whether I would see it or not, but I have to admit, I did skip War Of The Worlds because of his antics, I guess it was fresher in my mind then.

I'll keep seeing his movies as long as he leaves people alone about the medicine they take. Sorry Tom, but reading some pamphlets at Scientology headquarters isn't "research".

Stephanie Travitsky Wed, Aug 23, 2006 at 01:51 PM EST

Cruise and NO Paramount? There goes his career or lack of anyway.

Tyler D Wed, Aug 23, 2006 at 01:37 PM EST

Those unnamed hedge-funds probably have some sort of relationship to Scientology, considering members of said "religion" are fairly wealthy. By the way, I have no idea why Summer Redstone is making this decision sound like it has anything to do with Cruise's latest box-office performance or Paramount's past financial performance. MI3 did descent business and is #6 overall this summer, beating both Cars and Superman Returns. I believe 7 out of 8 of Cruise's past movies have made $200 million world-wide. I think the only thing financial about dissolving this relationship is that Paramount doesn't believe Cruise can maintain his box-office clout in the future.

Ceballos Wed, Aug 23, 2006 at 01:30 PM EST

Is it too late to re-cast Heath Ledger's role in the new Batman Begins sequel??

Anyhoo, Lauren talks about how she can't watch people that make spectacles of themselves in offensive ways, then goes on to compare Cruise to Russell Crowe, for example. Now, i'm not here to tell anybody how they should feel about certain performers, or what they're supposed to find "offensive". For the record, acting like a jackass in public, strikes me as a little silly, and I shake my head at Cruise's couch-jumping and psychiatry-hating...but I would hardly call it offensive...unless you're a psychiatrist.

Last i looked, Tom Cruise didn't drive drunk and go on an (allegedly) hateful tirade. Nor did he assault another human being with a telephone.

I just don't understand what people get all bent out of shape about. So Tom Cruise is running around acting like a fool...he's only embarrassing himself, he's not offending me. As far as I can see, he hasn't really hurt anyone but himself (unless you believe the Katie = zombie stories.)

jen Wed, Aug 23, 2006 at 01:26 PM EST

I am sadly disappointed about Tom. I think he is an incredible actor, who has made the mistake thinking everyone cares to hear what he think about Kate, post-baby depression, religion, and whatever else he feels like rambling on about. I love seeing Tom on screen and miss the "old" Tom. What a shame, after all this and then Mel, are there any guys left in Hollywood we can call "classic" movie stars. I agree with Jakeem, I'll go with the other Tom..........

JL Wed, Aug 23, 2006 at 01:11 PM EST

That picture is HORRIFYING! He looks completely deranged. I love it.

glimmertwins Wed, Aug 23, 2006 at 12:54 PM EST

MI:3 I didn't see it, didn't want to see it. Why, you ask? Two words: Tom.kat. All props to Sumner Redstone who, instead of bowing to The Actor Previously Known As Tom Cruise's pressure (Comedy Channel re:"South Park" anyone?)he's lowered the boom, instead. Hit 'em where it hurts, baby, right in the mighty cash stream.
And, BTW, I very much want to drop in on 376th floor. I say damn the man-eating pterodon (no longer pterodactyl, Scott, per the Museum of Natural History), full speed ahead!

Jess Wed, Aug 23, 2006 at 12:39 PM EST

I just find him creepy, after the whole TomKat/mystery baby thing, and his views on psychology and anti-depressants are downright offensive.

I was watching War of the Worlds on cable the other night, and every time Tom's character snapped, I just kept thinking, "That's not acting! He really is crazy!"

I'm glad Paramount dumped him! For one thing, we'll probably get to see more hilariously desperate/crazy publicity stunts. No doubt the folks of late night comedy will have a field day with this!

Stephanie Wed, Aug 23, 2006 at 12:37 PM EST

He looks like his cousin (aka creepy Ethan) in that picture.

cackey Wed, Aug 23, 2006 at 12:29 PM EST

lots of celebs are weird- why should that affect our ability to be entertained by them? mission impossible III was just plain.old-fashioned entertaining. it was actually the best of the 3 MI movies. what's not to like about explosions, chase scenes, and good vs. evil? unless you are just plain anti-entertainment.

Lauren Wed, Aug 23, 2006 at 12:25 PM EST

Yes, I've found that I can't sit still and watch Tom Cruise (and others, like Russell Crowe) who have made such public spectacles of themselves in offensive (and in Crowe's case violent) ways. I know one is supposed to separate "art" from "artist," but I cannot bring myself to spend money on these people who appear to have forgotten how to behave, and treat others, in public. How many of us would get fired for exhibiting Cruise's behavior? Shouldn't celebrities be held to the same standards as us "regular people?"

GeeMoney Wed, Aug 23, 2006 at 12:14 PM EST

I pretty much saw MI3 because of J.J. Abrams. Tom Cruise, who was once so calm, cool and collected has turned out to be an ultimate wack job.

He should have never left Nicole Kidman. I swear to god, that was the turning point where he started to slide downhill.

Lynn Wed, Aug 23, 2006 at 12:13 PM EST

Yes, 100 million dollars is a lot of gross for an average movie but for one that had a budget of about that much not to mention the astonomical budget for marketing (jumping out of planes, trains and automobiles), it was disappointing to say the least. Plus him throwing out threats of not doing publicity if they didn't pull that episode of SouthPark mocking him and scientology (hilarious by the way) probably didn't sit well with them either. I guess they figured they woudl make him and his increasing bizarre behavior someone else's problem.

Jane Wed, Aug 23, 2006 at 12:09 PM EST

I've never liked Tom Cruise. Sure I liked Rainman, but that was in spite of him. I usually find the guy unpalatable and I didn't go to MI:3 because he was in it. Although my sister really recommended the movie, I just couldn't stand to give him $10 when he thinks he knows more about psychology than the experts, more about birthing than women, and won't tolerate people who think differently. What a pig!

You can't blame Paramount for dumping him. They have to watch the bottom line for the sake of their other, non-crazy employees. Protecting Tom Cruise's ego is not a responsible way to do business.

ryan Wed, Aug 23, 2006 at 12:07 PM EST

See, in my opinion, Cruise really does have all the right moves. Pour me a cocktail, Mr. Cruise. Your collateral's worth at least another $100 million. Mine might be the minority report, but in my experience, Hollywood's always looking for a few good men. Some might think you're losin' it, but being one of the outsiders won't make you forget the color of money. Trust me, man.

kts Wed, Aug 23, 2006 at 12:06 PM EST

Haven't seen MI:3 but to be fair I didn't like the first two MIs so it wasn't going to happen anyway. Nonetheless, I'm TomKat'ed out and won't be watching anything he does. Kinda sucks because I used to enjoy Top Gun and now I can't watch it.

EP Sato Wed, Aug 23, 2006 at 11:48 AM EST

Cruise's behavior had gotten a little out of wack lately, and the Mission Impossible movies were looking more and more narcissistic as he went on. Still, who fires an actor who brings in $100 million for a movie that performs "poorly"? There must have been more behind that than Cruise's erratic behavior. Maybe the backlash against the "church" of Scientology has begun?

Jakeem Wed, Aug 23, 2006 at 11:38 AM EST

There was a recent view that the biggest names in Hollywood were Tom, Tom and Julia. Are we down to just Tom now?

Bill Wed, Aug 23, 2006 at 11:33 AM EST

I've never understood the Cruise appeal. I've seen several of his films, tho, and usually because he selects the top filmmakers to work with. I saw RAINMAN for Dustin Hoffman, MI3 for JJ Abrams, etc. I've never totally suspended my disbelief when watching him play a character because his skills alternate on 2 gears: pseudo serious and pseudo cocky. And now Apatow is hailing Cruise's comic abilities? Geez...his attempts in JERRY MAGUIRE were embarrassing. I want Hollywood to get away from the Cruise types and once again make great movies with great actors. Is that too much to ask? Maybe Paramount is on to something.

David Wed, Aug 23, 2006 at 11:23 AM EST

Plain and simple: Tom Cruise killed his own air of mystery.

People weren't jumping for joy with him because they felt assaulted by this classic case of Too Much Information. It was too much Katie, too much Scientology, and too many Science lessons ("Matt, Matt... you're glib.")

Truth is, Tom deserves the success and acclaim he's garnered thus far. But I think for a moment he felt invincible and, as he's finding out, that's definitely not the case.

By the way, M:I:3 was goooooood.