Disney plans expanded 'Star Wars' presence at theme parks

Star-Wars.jpg

Image Credit: Lucasfilm Ltd

The impending release of Star Wars: Episode VII might have some eager fans looking at Disney’s Star Tours ride and thinking, “what a piece of junk!

But, fear not: The Walt Disney Co. has big theme park plans for its big franchise. “We’re also developing ideas and designs for a far greater Star Wars presence in our parks,”¬†Disney Chairman and CEO Bob Iger told investors on the company’s quarterly earnings call Tuesday. “We expect to provide details about this sometime next year.”

When asked whether or not Disney has a parks franchise that’s comparable to Harry Potter for Universal, Iger mentioned Cars and the Disney Princesses, and promised that Star Wars, “is going to be just that.”

Iger also offered a small, if unsurprising, nugget about the film itself, which is set to hit theaters on Dec. 18, 2015. “Production on Star Wars: Episode VII is on track,” he said, declining, when prompted, to answer any questions about Harrison Ford’s on-set accident. Iger added: “The footage we’ve seen so far is spectacular and certainly worthy of the fan frenzy and excitement this movie is generating around the world.”


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