Seth MacFarlane will match donations in 'Reading Rainbow' Kickstarter

Seth-MacFarlane

Image Credit: Jason LaVeris/FilmMagic

Yesterday, LeVar Burton announced in a video on the Reading Rainbow Kickstarter website that Family Guy creator Seth MacFarlane has promised to match up to $1 million in donations made to the campaign during its final five days. MacFarlane’s donation will allow more underfunded classrooms to have access to the new Reading Rainbow web series free of charge.

The Associated Press reports that MacFarlane made the promise after hearing that the campaign needed to raise at least $5 million. The campaign has already raised over $4 million and has five days to reach its $5 million fundraising goal. According to the Kickstarter campaign site, if the $5 million fundraising goal is reached, the Reading Rainbow web series will be given to approximately 7,500 classrooms free of charge. MacFarlane’s added donation of $1 million would bring that number up to approximately 12,500.

The Kickstarter campaign ends on July 2 at 3 p.m. ET. MacFarlane’s offer will remain in effect until that time.


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