Uh oh. You better sack up and secretly edit poignant home movies on your iPhones, pouty teens!
Apple’s new 90-second Christmas commercial just had me sobbing into my own iPhone as I went about my usual antisocial business of splaying out on the couch, ignoring this great big wondrous world around me, and playing with filters on Instagram. Here’s how good Apple commercials are: I didn’t even need to see this one to know I was already obsessed with it — much like your sulky teen won’t ever need to make real eye contact with his relatives to know and eventually show that he loves them (if you’re lucky) (and if you’ve purchased him an iPhone 5S).
Obviously, I did look up at one point… then replayed this commercial again and again. You wanna cry?
Apple’s “Misunderstood” iPhone ad, first aired Monday, December 16, 2013:
And here’s the full “A Harris Family Holiday” home movie:
A Festival of Highlights!
Here’s the Sulkster in his natural habitat — note the wrapped present in his aura. He is the gift, it will turn out. You just have to let him not talk at all to his relatives and stare at a pricey toy throughout the most wonderful time of the year. But with the right AirPlay technology, he’ll have the power to delete days, perhaps months of your incredible frustration via two glorious minutes of deftly edited family footage.
*MILD SOB ALERT*
***SEVERE SOB ALERT***
*TAKE A DEEP BREATH; YOU CAN’T. BLOW YOUR NOSE.*
Are you as obsessed with this commercial as I am? Do you feel as much pressure as I do to vastly improve your iPhone video-editing skills by Christmas morning? And to avoid that icky feeling, might you consider just communicating out loud to your relatives instead?
I THINK NOT!