Broadway box office: 'Cinderella' and 'Vanya and Sonia' see biggest post-Tony sales bump

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Image Credit: Carol Rosegg

The tongue-twisterly titled comedy Vanya and Sonia and Masha and Spike also saw another spike — in ticket sales — in the week since it won the Tony Award for Best Play on June 9. According to figures from the Broadway League, Christopher Durang’s sendup of Chekhov grossed $654,304 for the week ending June 16, up a whopping 18 percent from the week before. That’s an impressive 85 percent of the potential earnings for the Golden Theatre. Rodgers + Hammerstein’s Cinderella — a Tony winner for Best Costumes, which were impressively on display during a production number early in CBS’ Tony broadcast — also saw a 19 percent boost in revenues last week, to $1.06 million. (That’s nearly two-thirds the show’s potential gross.)

Sales for the season’s most highly touted new musicals, Matilda and Best Musical winner Kinky Boots, both rose 4 percent last week, to $1.18 million and $1.47 million, respectively. Both productions have been top grossers, so dramatic sales jumps were unlikely even after their Tony victories — and both gave well-received mini-performances during the Neil Patrick Harris-hosted telecast. Tellingly, though, the average ticket price for each show climbed nearly $5 in the last week — signaling that producers will use premium pricing to eke out more profits from already popular shows. The new revivals of Annie ($962,027) and Pippin ($1.01 million) benefited even more from the primetime exposure, boosting their weekly takings by nearly 8 percent.

After Vanya, the biggest boost for a non-musical was the healthy 9 percent rise for The Trip to Bountiful, which earned a Best Actress prize for 88-year-old star Cicely Tyson. The star-studded revival earned $492,951, roughly half of its potential gross. The Assembled Parties, which claimed the Best Featured Actress prize for Judith Light, took in $366,549, up 5.5 percent from the previous week. The Nathan Lane-led The Nance, which picked up three technical awards, earned $520,067, up 4 percent from the week before.

Some of the week’s biggest gainers at the box office weren’t even featured on the Tony broadcast. Nice Work If You Can Get It, a musical revival starring Matthew Broderick, ended its 14-month run on Saturday with $740,170, a 25 percent jump from the previous week. Spider-Man: Turn Off the Dark climbed 18 percent, to $1.22 million; Mamma Mia! was up 14 percent, to $816,487; and Chicago kicked up by nearly 10 percent, to $605,002.

The week’s top box office performers were long-time blockbusters The Lion King ($1.95 million); Wicked ($1.85 million); and The Book of Mormon ($1.72 million). These were followed closely by newbies Kinky Boots ($1.47 million) and Motown The Musical ($1.44 million).

Follow Thom on Twitter: @ThomGeier.

Read more:
Neil Patrick Harris returning to Broadway in ‘Hedwig and the Angry Inch’
This Week on Stage: Tony season ends, Jenna Fischer makes her stage debut
Tony Awards 2013: 10 Big Moments
EW’s Stage Hub


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