Shira Lazar of 'What's Trending': Which Oscar contenders have generated the most online buzz?

SHIRA-LAZAR

As we move closer to Hollywood’s biggest night, fans and industry insiders continue to connect with their favorite stars and films with online updates that create word-of-mouth across the web.

Oscar.com has created an “Oscar Buzz” page to track real-time tweets and conversation of nominees and fans using the #Oscars and #OscarBuzz.

The L.A. Times partnered with the USC Annenberg Innovation Lab to create an interactive “Senti-meter.” Just click on a date on the graph and see what actors, actresses, and movies were getting the most love on Twitter that day. As of 2/13, The Artist was in the lead with 2,800 Twitter mentions after the dog @Uggie_TheArtist (who has his own account) won The Golden Collar Award, followed by online chatter around Moneyball, Hugo and The Help.


The Meltwater Group also launched Meltwater Buzz, a social media monitoring tool analyzing which nominees are dominating the conversations among Internet users.

This infographic from Meltwater gives a sense of how the nominees breakdown online:

Focusing on the Best Picture, Best Actor, and Best Actress categories, they analyzed the amount of online buzz each nominee has generated since they were announced on Jan. 24. For Best Picture, The Artist has generated the highest volume of buzz. George Clooney has garnered the most online attention, for Best Actor in his role in The Descendants. For the Best Actress in a Leading Role category, Meryl Streep (The Iron Lady) and Viola Davis (The Help) were the most talked about online, each contributing to 23 percent of the online conversation.

Who will win the prestigious Oscar? Find out Feb. 26th when the 84th Academy Awards airs on ABC. You can also get a behind the scenes insiders look at the Oscars with the All Access Pass App that I’ll be hosting. Choose from over 20 cameras around the red carpet, peek backstage, and at The Governors Ball.

You can catch Shira hosting Oscar Dailies on Oscar.com and daily on WhatsTrending.com.

Read more:
Shira Lazar of ‘What’s Trending': Can social media predict the Oscar winners?
Dave Karger’s final Oscar predictions
Special Coverage: Oscars 2012

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