PopWatch PSA: Please stop using Pink's 'Raise Your Glass' in every trailer

During my sixth consecutive hour of watching Friends on Nick at Nite (despite making me feel very old, this addition to their line-up is quite enjoyable), I started to lose my patience. And not just with the way Ross pronounces “karate.” Rather, it was because every single commercial break featured the preview for Anna Faris’ upcoming calculating-your-sexual-partners comedy What’s Your Number?. The movie itself doesn’t bother me. (In fact, Faris’ English accent-turned-Borat imitation is pretty amusing.) It’s the fact that Pink’s ubiquitous track has found its way into yet another rom-com trailer.

The tune, which dangerously started to veer into overexposed, overplayed territory when the Warblers got their hands on it last season on Glee, took the express lane to the land of Dear God, No, Not Again (“Who Let The Dogs Out?” welcomes you!) when it was featured in no less than three trailers for female-driven flicks.

It’s certainly obvious as to why Pink’s chart-topping anthem about being proud of your differences was picked for a TV spot for Bridesmaids, as well as the theatrical trailers for New Year’s Eve, and the latest offender, What’s Your Number?. It’s a poppy, catchy little tune perfect for montages of wacky moments, but, also, it’s a song about toasts. And what happens at weddings (Bridesmaids, What’s Your Number?) and on New Year’s Eve? Why, you raise your glass, of course! It’s so literal! Watch all three culprits below:

Please, trailer makers of America (who I can only assume all live a life exactly like Cameron Diaz’s character in The Holiday… which most definitely would have used “Raise Your Glass” in its trailer if it had been made this year): For the sake of our sanity and because we want to continue to like Pink, stop using this tune in the preview for any movie that involves a sexy, funny woman doing a pratfall. Oh, and never use Smash Mouth’s “All Star” again either.

Does the use of Pink’s “Raise Your Glass” in trailers make you mad in all the right ways, all you underdogs PopWatchers? Is it the most overused tune of 2011 or have there been worse offenders? Share in the comments section below!

Read more:
‘What’s Your Number?’ trailer: Anna Faris sifts through a gaggle of famous exes
‘New Year’s Eve’ trailer: Five predictions
Pink’s ‘Raise Your Glass’ video toasts to fat girls, gay dudes, and Rosie the Riveter


Comments (46 total) Add your comment
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  • UGH

    Boo to EW for having that horrible song played over in my head today over and over and over and over….

    • c

      ok well other offenders not mentioned would be E.L.O.’s “Mr Blue Sky” and Queen and David Bowie’s “Under Pressure” ..they seemed to be used in every quirky comedy trailer from the past decade and a half!

      • why?

        I have to disagree with EW,, Pink’s song is overexposed already, it is on the radio CONSTANTLY and when Glee uses it, you know its bad

    • Gretchen Weiners

      I think Firework.

  • mscisluv

    The culprit that I noticed in the last day or so is Adele’s “Set Fire to the Rain.” Stunning track, but I heard it in three different trailers in the span of a couple hours.

    • Erin

      I noticed that’s being used a lot too. But the more Adele being played, the better.

    • AAR

      What trailers? I’d be interested to see/hear how they used it.

      • amber

        I don’t know about movie trailers but tv commercials…ringer and just about any new show on lifetime.

      • mscisluv

        I think one was a movie with Sarah Michelle Gellar? And of course that Internal Affairs show on Lifetime.

      • mscisluv

        Sorry amber, just realized that was Ringer (with Gellar) – not great advertising if I didn’t even remember if it was a tv show or movie.

    • the_girl

      I’ve heard it in several trailers for new TV shows. I LOVE that song and now I am so super tired of it. There has to be a way to restrict the number of people get permission to use a song in this way.

  • Stephanie

    I’ll tell you what’s worse…seeing the trailers for “What’s Your Number” and “New Years Eve” back-to-back.

    • Carrie

      Snap. We saw Crazy Stupid Love and they were back to back. I didn’t hate the song before but now I find myself unable to stop myself from turning it off.

  • Erin

    Totally agree. I am SO sick of “Raise Your Glass”

  • marilinda

    Friends on Nick at Nite is so great! I love it.
    … MORNING’S HEEERRRREEE!!!….

    • tracy bluth

      My roommate sang that to me every morning for two months after we watched that episode!

  • Little comment

    Diana Ross’ “I’m Coming Out” – yeah, I get it – some lady overcomes some trivial adversity to get ahead.

  • JillZ

    Train’s “Soul Sister” has to take top prize. It was everywhere!

    • PN

      I heard it in the trailers of a LOT of movies last year! I got tired of it! Even in some commercials during last year’s NFL football season!

  • Madox

    The song doesn’t bother me. What bothers me are romantic comedies. I hope I’m not giving anything away, but I think Anna Ferris may end up with Chris Evans at the end of “What’s your number”.

  • mary

    It’s not only movie trailers… i’ve noticed “raise your glass” used on teasers for the new Fall shows, too. “The Sing Off” immediately comes to mind, but I feel like there were more… Either way, it’s always annoying when one song is overplayed. Even if it’s a good one (actually, then it’s even more annoying, because you start hating a song that you actually enjoy)

    • Fatima

      I was just about to say….it’s in the Sing Off commercials too. UGHHHHH

  • DJP

    Natasha Bedingfield -Unwritten. I was almost driven to madness by the umpteenth time I heard that song.

    • PN

      I think the inspriring feel of the song’s lyrics and the optimistic approach is why a lot of commercials used Natasha Bedingfield’s popular Unwritten. I didn’t have a problem with it being used in ads.

    • JMB in FL

      I’m with you. I’m not a big fan of her music, but it’s pretty harmless… unless you have to hear it over and over and over and over… and now everytime I do hear it, I think of shampoo. Sorry advertisers… I can’t remember which one. I just now associate that song with overhyped hair cleaning products.

  • Katie

    One Republic’s “Good Life” is used for TV promos for just about every TV show that has at least one 20- or 30-something main character. Stop it, please!!

    • PN

      Maybe someone that is the same age as lead singer Ryan Tedder. It has that young look to it that producers of commercials like.

  • PN

    The Pink song works in those female led movies liike Bridesmaids, but it doesn’t work for everything else. I saw it in recent trailers and it never matched with the movie AT ALL. Maybe they saw it as a catchy song and wanted to throw it in their commercial.

  • Biscotti

    I’d be interesting to know the most overused trailer song of all time. Years ago, I would’ve said Peter Gabriel’s “Solsbury Hill” or Katrina & the Waves “Walking on Sunshine.”

    • PN

      Walking on Sunshine–they’ve used that song for YEARS in commercials! Maybe over 10 or 15 years. I think because of its fast and fun sound, it’s just a good song to sell that ad’s products.

  • jmm

    Katy Perry’s “Firework” was in a lot of movie trailers and TV show commercials for awhile there too.

    • PN

      Even when it was No. 1 for several weeks, they had Firework not on just TV commericials, but playing it in the background at both the Miss America and Miss USA pageants!

  • Bob R

    I’m confused, is this a movie about a sexy funny woman, or is an Anna Farris movie?

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