Abercrombie & Fitch offers The Situation money to stop wearing Abercrombie & Fitch


Image Credit: MTV

In a striking rebuke to the old adage that “There’s no such thing as bad publicity,” clothing brand Abercrombie & Fitch has officially announced that they will pay Mike Sorrentino — a.k.a. “The Situation,” aka “La Situazione,” aka “Mr. Circumstance” — and his castmates to stop wearing their clothes. According to the Wall Street Journal, no less a source than A&F Chief Executive Mike Jeffries told reporters that the company was concerned that the Jersey Shore stars’ preference for their clothing would be detrimental to the brand. It appears that there is concern that the all-important “high school douchebag” demographic might be put off by seeing A&F clothing being worn a guys old enough to be their funny bachelor uncles. Obviously, by making a public announcement about not wanting to be associated with the Situation and his pals, A&F has now inextricably associated themselves with the Situation and his pals. Given that The Situation has leveraged his celebrity into millions of dollars, one suspects he is already plotting an exciting new career of being paid to not do things. Ain’t capitalism grand?

UPDATE: Sorrentino tweeted a link on Wednesday to a story about Abercrombe and Fitch’s stock dropping 9 percent after the Jersey Shore announcement. “Looks like Abercrombie got themself into a Situation!” he wrote. Pauly D (Paul DelVecchio) also responded via Twitter, tweeting a photo of an Abercrombie G.T.L. shirt along with the message, “Hmmm if They Don’t Want Us To Wear Those Clothes Why Make GTL Shirts.”

UPDATE II: MTV has also responded, calling Abercrombie’s public stance a “clever PR stunt.”

Follow Darren on Twitter: @EWDarrenFranich

Read more:
‘Jersey Shore’ recap: La Città Delle Donne
‘Jersey Shore': 25 Most Outrageous Moments

Comments (28 total) Add your comment
  • whatevs

    I don’t blame them. I’d never even heard of Ed Hardy by the time I’d already started associating it with douchebaggery because of Jon Gosselin.

    • abadstroller

      I love this: Paying someone for an anti-endorsement! Think of the possibilities for further income possibilities for these money-grubbing celebretards! Sketchers, for example, telling KK, wow, we had no idea what a skank you REALLY are–here’s a butt load of money to STOP wearing our gear.

  • Amy

    I’d wear ONLY A&F for the next couple weeks if I were him. Have some fun at their company’s expense for taking themselves too seriously.

    • Vince from NYC

      No I would collect the money but not where it. But I would use the cloths in other ways. Like towels, oven mits and toilet paper. Hey Yo Pauly D, toss me some TP, and over flies an Abrecromie T shirt..

  • Peggy

    Amy, I agree with you 100%, and I don’t even like him.

  • Cris

    I’m nearly 40, married and overweight. Not their target audience at all. Will they pay me for not wearing their clothes, too?

    • Vince from NYC


      • Rose

        Thanks a lot for sharing this with all of us you rlleay know what you’re talking about! Bookmarked. Kindly also visit my web site =). We could have a link exchange agreement between us!

    • StewyFan


  • Eric P

    Maybe if he frolicked with some half naked guys than A&F would be happy.

    • Aaron

      Isn’t that basically every episode of Jersey Shore? ;)

    • Geoff

      Doesn’t he do that every week on his show as it is

  • Meli

    Considering A&F appeals to pedophiles because of their continuous marketing of age-inappropriate clothing to young children, I guess they would be upset that the apparently normal (skeezy and stupid, but normal) men and women of the Jersey Shore like their clothes. They’re obviously not A&F’s target market.

  • Regina George

    It doesn’t appeal to PEDOPHILES. What a gross exaggeration. It appeals to douchebaggy losers, not PEDOPHILES. Geez.

    • Meli

      Really? Panites for 8 year olds that say ‘juicy’ and padded bikini bras for toddlers appeal to douchebaggy losers, not to mention the 20-year record of A&F marketing these kind of clothes to children? Maybe if they’re pedophile douchebaggy losers.

    • Regina George

      Well, actually, the panties said “wink wink” and “eye candy.” But that’s even grosser.

    • Gastara

      Larry,I’m sorry for your dismissal. You are a vaullbae messenger.On another note, I am puzzled by your claim, Today the JPost refuses to publish my reply – but yesterday, it agreed. The JPost agreed with a caveat: so long, of course, as it is acceptable to the editor and not harmful toward our readers. Apparently, it was not acceptable to the editor. Your headline reminds me how Palestinian supporters twist an obvious conditional opportunity: Resolves that the refugees wishing to return to their homes and live at peace with their neighbours should be permitted to do so at the earliest practicable date into the so-called Right of Return. As for engelo’s misunderstanding of free speech no private entity is required to give you a platform from which to speak. No one can force the JPost into publishing anything it deems unfit. However, the government is required to allow the platform to be built, and, in most cases, it can not prohibit the publishing of speech.

  • Yo Yo

    So THAT’S the overwhelming scent I’m bombarded with every time I pass an A&F: the smell of Douchebaggery.
    Douchebaggery… a fragrance by A&F (envisioning black & white commercial with the Sitch reading Russian poetry).

  • Bryan

    But A&F doesn’t even have much of a reputation among non-douchebag guys to begin with. The Situation is the perfect face for their brand. I’m not sure what the issue is here.

  • Zeke

    A&C sucks and so this this guy…they’re made for each other. having to pay someone to NOT wear your clothes…must be desperate for good pub once again.

    • J

      Are you drunk? Read what you just wrote. A&C? This this?

  • Pslightly Psycho

    It would be better if she was topless. Seriously though: a truly tasteless picture. lohan continues her downward slide into skankdom and debauchery. She’s still smokin’ hot though.

  • Pslightly Psycho

    Hey wait: wrong article! Oops. Then again both the Situation and Lohan are the scum of the Earth, only on par with raw sewage.

  • Grace

    The bad econmy puts AC’s stock on the terlit. By their own admission they were watching the show and saw him wearing their crap. They are pathetic for trying to glom onto a cheesy reality show, ew.

  • coachfactoryoutlet

    Thanks for shared this with us. I found this informative and interesting blog so i think so its very useful and knowledge able.I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.Really the blogging is spreading its wings rapidly.

    • Mohd

      Moving forward.I don’t see any good psuopre in burning bridges. I guess its remotely possible that Larry would be reinstated, but I don’t see it.I would recommend to Larry that he find or create venues to articulate the primary principles that define his political conclusions.And, to articulate the gamut of primary questions that people should/could be asking and attempting to answer. If stated as principles and as questions, there is no possibility of offending anyone substantively. But, there is the possibility of motivating substantively.Speakers/debaters bureaus, dialog at this site on principles/questions, video taped interviews, summaries of published interviews, a novel, a film script. Open ocean with only a few rocks, hopefully well marked.

    • Ionutzu

      νομίζω ότι πλέον έχει αρχίσει να καταντάει γελοιότητα 1)Οι φασίστες τρώνε φυλακή (!!!) για αναγραφή συνθημάτων. Ο πιο γαμάτος graffitas με τα περισσότερα βαμμένα ΜΕΤΡΟ και ΤΡΕΝΑ στη ζωή του φυλακή ΔΕΝ έχει φάει στην ελλάδα. Και προφανώς και τα 15χρονα ούτε καν από δίκη δεν θα περάσουν (εκτός αν ήδη πέρασαν) μιας και κατηγορούνται για αυτόφωρα αδικήματα οπότε θα πρέπει ήδη να έχουν καταδικαστεί (μην πω εκτελεστεί καλύτερα!!!!), πράγμα που απόσα λες δεν συνέβη 2)Δεν υπάρχουν αναρχικοί άνω των 25. Το χειρότερο με εσάς δεν είναι άλλο από το ότι δεν γνωρίζετε ΚΑΝ τους εχθρούς σας και με ποιους έχετε να κάνετε. Να το προσέξετε αυτό, δεν θα σας βγει σε καλό. Για περισσότερες πληροφορίες σχετικά με τις ηλικίες αναρχικών απευθυνθείτε στους μπάτσους της γειτονιάς σας. Μας φακελώνουν καθημερινά!3)Ο μπάτσος ΔΕΝ είναι υδραυλικός, δεν είναι φυσικός, ούτε μαθηματικός. Είναι απλά ένας επαγγελματίας ΕΝ ΔΥΝΑΜΕΙ ΔΟΛΟΦΟΝΟΣ και απ’ ότι έχει φανεί ειδικά τον τελευταίο καιρό ΣΙΓΟΥΡΑ ΒΑΣΑΝΙΣΤΗΣ. Πληρώνεται για να οπλοφορεί, να βαράει μετανάστες, πρεζάκια, να προστατεύει τα αφεντικά του. Χρησιμοποιεί τη στολή του για να πουλάει μαγκιά και κωλοπαιδισμό σε κοπέλες, ζητιάνους, πόρνες και γενικά σε όσους, μέχρι και με το βλέμα τους, προσβάλουν την ματαιοδοξία και το ψώνιο που του έχουν φυτέψει μέσα στο κεφάλι του. Υπηρετεί το κράτος απέναντι σε απεργούς και διαδηλωτές. 4)Αν τα στέκια μας στεγάζαν εγκληματίες σίγουρα δεν θα είχατε πολλοί από εσάς την ευκολία που έχετε να κάνετε όσα κάνετε. Όπως γράφουν και τα παιδιά, το μόνο που λαμβάνετε (προς το παρόν) από εμάς είναι ασκήσεις μεγαλοψυχίας. Αν ήμαστε εγκληματίες σίγουρα θα ήσαστε λιγότεροι Ευτυχώς μάλλον για εσάς ΔΕΝ είμαστε. Όσο για την πρέζα που λες, ανέτρεξε αν θες στον λόγο μας. Στις αφίσες, στα έντυπά μας στις δράσεις μας. Μην ακούς μόνο όσα σου λέει ο αρχηγός σας 5)Σταμάτα να γελιοποιήσε. Δεν σου βγαίνει και έχεις αρχίσει και το κουράζεις με μαλακίες

  • tresorparis

    Thanks for interesting blog post. You guys are always provide information that it makes it impossible not to want to buy your next product ;I cant wait to see what you guys come up with based on all your research and data that you gather.

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