I love where this 'Drive' poster is going, font-wise

Ryan Gosling can do no wrong, so why not emblazon his magnificent nether regions with a hilariously outdated pink font? I look at this and just hear a valley girl screaming “Ryan Goslingggggggg!” Here’s the official poster for Drive, starring Gosling as a a movie stunt man who moonlights as a getaway driver.

Is this font a joke or what? All I know is that if Ryan Gosling and Drive costar Christina Hendricks are going to race around town drinking Slurpees and murdering mean girls or whoever else gets in the way of their love/potential to have Big Fun — I suddenly like this movie a lot more. (Opens September 16.)

Annie on Twitter

Read more: 
Ryan Gosling floors it in red-band trailer for ‘Drive’
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Comments (27 total) Add your comment
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  • Rolo Tomasi

    That doesn’t even look like him

    • AcaseofGeo

      I thought it was Daniel Craig lol.

      • Cris

        I thought so too!

      • Rolo Tomasi

        Exactly who I thought it was

  • Jenn

    It looks like the cover of a YA romance paperback.

    • dee

      haha

  • Jenn

    And um, btw, it’s the Dirty Dancing font.

    • Annie Barrett

      Duh!

    • Neil

      um, no it’s not, btw…

  • Brittany

    Glad I wasn’t the only one who thought the exact same thing! I’m a graphic designer so immediately I saw the font and let out a WTF?! I’d be interested in hearing the reasoning behind the font choice. All in all it’s a win though, it’s Ryan Gosling!

  • Nick T

    Its so off that it works. Though its pink, it still seems pretty dark to me. Plus they have the Golden Palm nomination symbol and that automatically makes it artistic

  • Moo

    It’s a font called Mistral. Available in Microsoft Word on a computer near you. Classy!

    • kdavis

      At first I thought it was Rage Italic, and that alone would add gravitas to an otherwise pink and ugly font choice, but you are right, it is Mistral. Yuck.

      • pastafarian

        I guess good ol’ Trajan was missing its postscript file, so they went with.. this.

  • daisyj

    Forget the font, what I want to know is why they replaced his face with Daniel Craig’s. Do you think it hurt?

    • Person

      I had the exact same thought. the two look nothing alike, but at that angle with that lighting… Twins.

      • AcaseofGeo

        I thought the same thing and said it above before scrolling down and seeing I’m not alone in that thought. And W.T.F. with the “Heathers” poster beside it? Approppo of nothing????

  • Sara

    “All I know is that if Ryan Gosling and Drive costar Christina Hendricks are going to race around town drinking Slurpees and murdering mean girls or whoever else gets in the way of their love/potential to have Big Fun — I suddenly like this movie a lot more.”

    I would watch that movie.

    • PennyBeGood

      I thought the same thing

  • abadstroller

    Why does the artwork look like the VHS box fronts of bad porn flicks (not that I would personally know anything about that sort of thing)?

  • tvgirl48

    I swear I’ve seen at least 5 DVDs of 80s movies with the titles written in this font. What is up with the pink? Is this Terms of Endearment or something? And I TOTALLY agree that he looks like Daniel Craig. Horrible poster. It looks like an ad for cologne that would stink up a People magazine

  • Vigs

    Sounds like a Transporter plot.

  • Brady

    The movie has the feel of 70s/80s action movies like To Live and Die in La and Michael Mann’s early work like Miami Vice.

  • Harshvardhan

    this font is genius, refn is a genius.He used good fonts for bronson and valhalla too but this is just too good.I just came back from the film and can tell you it is nothing like you folks are guessing but then again thats what refn wants you to think – which is why it is genius.This is a tarantino b-movie with a clint eastwood like character in a broooding and moody environment. One hell of a concoction that is,i can tell you.

  • Osterus

    Mistral was designed in the 1950s, and was based on the designer’s handwriting.

    It is NOT “the dirty dancing font”, but was actually used as the font for the 80s sitcom “Night Court”.

    I agree it has a total 80s vibe, but if you’ve seen the movie by now, you’ll understand that the theme runs throughout the whole movie (soundtrack, costumes, etc).

    My real complaint about the use of the font is that unlike the poster (where the font is kerned so that the letters are joined like true cursive handwriting), the credits have the letters all stand alone, which looks HORRIBLE in this font.

    ugh.

  • airmax90

    Great article. I cant wait to hear more about your research tool. If it is as good as your other products, then you will have another winner. Your article pretty much summed up what I have been seeing too. Great to see some hard data.

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