Bravo boasts the most effective product placement. This post brought to you thoughtfully by the Bluefly accessories wall.

Tim-Gunn-Project-Fly

Image Credit: Mike Yarish/Lifetime

Take that, American Idol! You might be the “largest venue for product placement,” according to Ad Age, but Bravo has been named the “highest-rated network for product placement effectiveness in broadcast,” according to Nielsen IAG. And the network is damn proud of this most recent achievement: “Bravo consistently delivers the most affluent, educated, and engaged audience in all of cable entertainment — which results in product placements resonating with fans and directly boosting viewer perceptions of the integrated brands,” the network said in a press release. And, lord, was this a surprise win: Who would have thunk that a network that features approximately 463,759 instances of product placement during a 60-minute episode of Top Chef would prove to be the most effective?!

Yes, that is sarcasm. (Sorry, grumpy Friday.) But, honestly, this can’t possibly be shocking for anyone who has tuned in to even five minutes of any show on the network. Project Runway has helped shill for Banana Republic, Mattel, Hershey, Levi’s, Bluefly, and even the United States Postal Service. Top Design has featured challenges revolving around Target and Swarovski. Top Chef has tasked contestants to work with products from all of the following companies (take a breath): Bailey’s Irish Cream, Kraft Foods, NestlĂ©, Bombay Sapphire, Cold Stone Creamery, Red Robin, GE, Uncle Ben’s Rice, Swanson’s, Diet Dr. Pepper, Target, and Verizon Wireless. (Phew.) And, in probably the most egregious example of product placement on the network, Work of Art told its cast to create a piece of art… inspired by a ride in an Audi. (I hear that’s how Munch got “The Scream.”) And, hell, don’t all the Real Housewives franchises essentially star products? (The stars are, after all, selling themselves, aren’t they?)

Whatever Bravo’s next reality show may be, I think I just found its new hosts.

Follow Kate on Twitter @KateWardEW

Comments (10 total) Add your comment
  • Ken Tucker’s Non-Existent Fringe Recap

    I gotta give Fringe the crown for the best product placement. Those Sprint video phones, Ford autos, and Apple computers figure into the story every week.

    • noelbelle

      Fox is a product placement behemoth. Did anyone see the last episode of Bones where the Toyota (yes, I remember the brand) parked itself? (Same episode also featured Dell computers and Macs). Or how about American Idol with Ford and Coca Cola.

  • sakara

    bravo, the cable tv station (network-ha!)went downhill as soon as nbc bought it…once upon a time bravo was a commercial free station that showed foreign movies, now bravos shows CRAP!

  • Dina

    I’m drinking a Skinny Girl margarita as I type!

  • tim

    Is Work Of Art coming back?

    • alexis

      yes it is. sara jess parker says they wrapped up production and the 3 finalists are gearing up for the finale show in sept.2011

  • Larry McD

    You didn’t mention that the Top Chefs always shop at Whole Paycheck…er… Whole Foods.

  • Yermama

    Booth and Bones backing up in their Toyota Prius using the new camera setup. Or Angela going on and on about the virtues of her Toyota Sienna. It’s always good for a laugh.

  • Patricia

    I get so tired of the constant product placement. It wouldn’t be so bad if they at least tried to blend it somewhat seamlessly into the background – but they blatantly shove it down your throat! A product placement shouldn’t distract from the show itself!

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    I delight in, result in I discovered exactly what I used to be taking a look for. You’ve ended my four day lengthy hunt! God Bless you man. Have a great day. Bye

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