'Chuck' fans start the renewal campaign once again -- this time on Twitter


Image Credit: Mitchell Haaseth/NBC

Do you give a chuck about Chuck‘s renewal chances? Well, at least one — very vocal — group of people does.

This week marked the beginning of a Twitter campaign spearheaded by fan site We Give a Chuck that aimed to let the show’s advertisers know, well, that they exist. Using the hashtag #NotaNielsenFamily, the fandom banded together in hopes of letting Chuck‘s many advertisers that the oft-criticized Nielsen ratings system doesn’t speak to what they claim the true numbers the show is really pulling in. 

On Monday — and for the next few weeks, apparently — the group sent Tweets to the advertisers during the show in hopes of getting their attention. (Example: “@Tide just saw your ad on @NBC’s #Chuck. Thx! You support Chuck, I’ll support you PS-I use the to-go stick all the time! #NotANielsenFamily”) And oddly enough, they worked. Diet Pepsi’s Twitter account responded to the outpour that evening, saying “Wow! #chuck fans are awesome! Thanks for all the support!!!! #notanielsenfamily.

In their bubble show analysis, EW’s Lynette Rice and James Hibberd said the show (which averages 5.9 million viewers) had one major strength: “[It’s] perhaps NBC’s only drama that can blow up Twitter.” And it looks like the fandom is going to do exactly that to accomplish their mission, which they tend to take as seriously as Chuck takes his.

Read more:
‘Chuck,’ ‘Gossip Girl,’ ‘Big Bang Theory,’ ‘Fringe': Find out what’s next in the Spoiler Room
‘Chuck’ gives ‘Game of Thrones’ shout-out — VIDEO
Bubble shows: Why ‘V,’ ‘Chuck,’ ‘Event’ and others might return (or might not)

Follow Sandra on Twitter @EWSandraG

Comments (124 total) Add your comment
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  • gataroo

    Chuck yeah!

  • Supernatural fan

    Supernatural is way better than Chuck! Watch SUPERNATURAL!

    • Michael

      What does that have to do with this article? LIKE AT ALL?

      • GimplyGump

        And they aren’t even on at the same time. I watch and ♥♥♥ both. Me-thinks thar be trolls thar! I love Chuck, I just don’t Tweet

      • GimplyGump ☺

        My post didn’t go through.

        These shows aren’t even on the same time AND day. I watch and ♥love♥ both. Me-thinks thar be TROLLS thar!

      • GimplyGump ☺

        of course NOW it shows! -D

    • Isaac

      You’re kidding, right? Supernatural isn’t even still meant to be on right now! Eric Kripke only planned it for five seasons! Now it’s in season 6! I love it but Chuck is just a much better show! Plus, they are on different nights! Why choose one? Watch both Chuck and Supernatural! Why not? Chuck is just a phenomenal show and I really hope that it gets renewed. The Nielsen numbers are flawed- many more people watch Chuck than the numbers let on! Please save this show, because we do give a chuck.

    • gataroo


    • Meg

      I love Supernatural too, but not exactly related to the show at hand… I adore Chuck and am excited to participate in a renewal campaign (again)! Watch both shows!

    • Allie

      Supernatural is NOT better than Chuck and Chuck is NOT better than Supernatural. They are both great shows, but this is not the place to say anything at all about Supernatural. I’d also like to add that:



    • Vinnie

      Supernatural is better than Chuck. However, I enjoy watching Chuck, but Supernatural is pure drama, action, horror, and comedy all in one.

    • lee

      that is why I dont watch supernatural cause it’s a lot of its outspoken fans are d-bags otherwise it looks like a great show

      • Sally

        Not much of a reason to not watch the show. Yes many of its fans are d-bags. But the majority are not. Every show has its fare share of d-bag fans – Chuck included.

    • lauren

      wow…watch both….there’s no need for that comment

    • DGH

      Who cares some people like Supernatural some like Chuck posting some stupid comments doesn’t prove one show is better than the other it just proves you have nothing better to talk about.

    • Mike B

      Different times. Different day. DIFFERENT CHANNEL IDIOT!

    • Aiden

      That’s mean, dude. They’re not even rival shows.. And even so, you can be a fan of both. I love Chuck AND Supernatural. I think they’re both awesome shows that nobody should miss out on.

  • allobidallo

    Come on NBC! Give Chuck a 5th and final season! Give it 18 episodes to have a decent ending to the series!

    • Isaac

      Why final?!?!

      • Person

        22 eps makes 100 = syndication

    • Morris

      I think five seasons is enough for this show. It has become a bit repetitive. But I would like to see some kind of conclusion to the general storyline.

    • Jobless

      I agree with you guys. One final season to give it a proper sendoff. Better to go out on top than get cancelled for sucking.

  • michelle

    OH YEAH!!!! I can say that I’m proud to have been a part of this and I will continue to support Chuck and do everything I can to have my voice heard! If your a Chuck fan too, please join us this monday in thanking the sponsors! Let’s show NBC that chuck does have a strong audience!!

    • Captain Kirk

      Can someone post instructions on how to do this? It’s a great idea but not everyone tweets.

      • bixie

        go to wegiveachuck.com the instructions are all there!

      • Faith

        If you don’t tweet you can still reach the advertisers via email or Facebook and thank them for supporting Chuck. Head on over to Chuckthisblog for complete contact infos, or go to wegiveachuck they too have some contact infos.

  • Mean Girl

    Supernatural doesn’t even go here!

    • tg

      Chuck board… not SPN board! ring a bell?

  • Vic

    It’s nice to see how amazingly dedicated this fandom is! Honestly, all we need is one more season. I hope NBC takes this into consideration!

  • Chuck Fan

    Wow, but quick correction! The tag is #NotANielsenFAMILY

    • Sandra Gonzalez

      Fixed. Thank you, Chuck fan!

  • Katie

    I was worried I’d be unfollowed by everyone due to my excess Chuck tweets to advertisers, but I ended up with more than I started with. Huh. Pepsi, Diet Pepsi, Honda, Super Shuttle, Hyundai, and Stouffers all responded to the tweets. Chuck fans never say die.

    • Tammy

      I agree! Chuck fans NEVER do say die. Join us all this Monday (yes, we do know it’s a repeat) in watching a great episode of Chuck (Chuck vs The Honeymooners) and blowing up twitter once again, and thanking all of the Chuck sponsors out there! Our voice will be heard.

  • Natz

    as always, nbc will renew only if they have nothing better.

    • Allie

      It looks like NBC doesn’t have anything at all actually.

      • Lena

        Parenthood, on NBC, got a 2.5 demo last night. I would call that a whole lot of something!

  • brynna

    Hoping, wishing, and praying for a Season five Chuck renewal! Come on people! WATCH

  • Ella

    Love the show….want it for one more season….I just don’t tweet. =( Sheesh and I want my voice to be heard…goodness knows NBC needs some help with their programming

  • opus

    Not only is CHUCK not on the same night as Supernatural, it is not even on the same network. Saving one has absolutely nothing to do with saving the other. I hope both shows are back next year. GO CHUCK FANS!!!! NBC, keep this show on the air!!!

  • Thom

    Eh… I think it’s time to let it go.

    The show was a blast once. It’s terrible now. Just terrible. Boring, unfunny, lazily-written.

    Time to end with some dignity.

    • Maggie

      If you’d be watching the show, you’d know the WHY we want a season 5. Don’t talk if you don’t know what we’re talking about.

    • chuck fan

      This week’s episode with the wedding planner was actually very good! If you haven’t been watching, you’re missing good stuff. Too bad NBC doesn’t do promos for this show.

  • ata


  • melissa

    Ooh awesome, I should probably start doing this.

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