Sprint's 'Notebook' spoof: Do not silence this awesome pre-movie spot

the-notebookImage Credit: Melissa MoseleyHere’s another reason to get to the movie theater early: Sprint’s latest spot for their “Silence Your Cell Phone” campaign features the iconic scene from The Notebook in which tragically parted lovers Ryan Gosling and Rachel McAdams are reunited in the pouring rain. (I’ll give you time to swoon for the hundredth time just thinking about it.) But the scene doesn’t quite play as it does on your DVD. Instead of hearing Gosling say, “I wrote you 365 letters. I wrote you every day for a year,” the dialogue has been replaced with, “I was at the vet’s office, Trixie ate dark chocolate. I couldn’t talk, but I texted.” (This is followed by McAdams’ character’s actual response, “You wrote me?” before the following from faux Gosling: “Yeah. And she barfed. I helped clean up.” And….scene!)

“We were looking for iconic movie scenes that were both cinematic and memorable,” say Jamie Barrett and Christian Haas, executive creative directors at the ad agency Goodby, Silverstein & Partners, in an e-mail. (The agency is responsible for coming up with the spot, currently running in 1,400 theaters nationwide through the new year.) “We also needed the dialogue to fit the story we were trying to tell. We worked with Warner [Bros.] to find movies we could license, then watched hours of film to find a scene that fit. It was a pretty good scam, watching movies all day at work.”

We’re told both Gosling and McAdams had to approve the changes. And there’s a reason Gosling’s voice in the spoof sounds familiar: Adam Harrington, an actor/comedian who’s appeared on It’s Always Sunny in Philadelphia, provides the voice for the spot.

Unfortunately, due to licensing issues, you will only be able to see the spoof in theaters…but do you really need an excuse to go to the movies? Who else has seen the spoof? And is loving it?

Comments (16 total) Add your comment
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  • Sheli

    We are going to see Megamind today. I hope I see this spot, it seems entertaining.

  • j

    saw it before ‘fair game’ last weekend. i almost cried, i love that movie and scene so much! but it was very well done and the whole theater was chuckling =)

  • Nik

    I saw it before Due Date last weekend and our whole theater cracked up. I’ve always liked Sprints ads before the movies, they’re always clever, but this one’s definitely the best one I’ve seen.

  • Nerwen Aldarion

    Going to see Tangled at the end of the month, hopefully this is the ad they show!

  • Home made.

    I took my nephews and niece David, Tanner, Kevin, Nic and Ana to see Saw 3-D the final chapter, and omigosh, this was so much better than the film we paid for! Kudos to Sprint!

  • Jonathan

    It played before Easy A. Friend and I laughed heartily.

  • Nike

    Saw it last night before Secretariat and about died laughing. I’m disappointed it’s not on youtube or anywhere else.

  • Elise

    I saw it and practically died laughing. I love that movie and that scene so much. It was all around hilarious. Great job.

  • Marcia

    I saw it before watching “Morning Glory” and died laughing! …and my dog’s name is Trixie. I so wanted this via You Tube or something — will the licensing issues ever be resolved? Bummer if not.

  • Apes

    Saw this today! I wasn’t paying much attention until I heard “Trixie ate dark chocolate..” and I thought I was dreaming or deja vu-ing! My dog’s name is Trixie and she had gotten into our stash of Christmas chocolates and I felt like the words coming out of his mouth were mine! Lol.

  • Francee

    have seen this twice.. the first time I laughed SO hard I was shushed by the audience prior to Harry Potter in 3D.. I was expecting something else entirely, of course.. HILARIOUS!! The second time, I knew what was coming, but couldn’t help myself, laughed heartily with an audience that was also laughing.. it is excellent!!

  • katherine

    Where can i find this spot and watch it online

  • Robin

    I absolutely hated the commercial and the campaign. I hope the people who made it burn in hell.

    Do this with films people don’t love. I hated the same sort of campaign for Lilo and Stitch crapping over Little Mermaid and Beauty and the Beast.

  • Jenna

    i saw it watching xmen this weekend and giggled. it was very creative :)

  • Olivia

    I’ve seen this so many times and I still love it! I saw it before Beastly, Soul Surfer and many others. My friends and I have even acted it out in the rain for fun . Props to Sprint on this amazing commercial!!!

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