Image Credit: Solarpix/PR PhotosHere’s an entry for the News that is Fabulous files: Madonna announced today that she has partnered with the people behind 24 Hour Fitness for her newest venture, Hard Candy Fitness global gyms.
According to a release, the facilities will combine fashion, fitness, and entertainment for a very special Madonna-approved experience. Partner Mark Mastrov said the gyms will be “a reflection of Madonna’s point-of-view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” I have chills.
Now, I hate exercise. Passionately. I’m also a proud member of the I Run Like Phoebe Buffay Club. But the thought of working up a (faux) sweat in a gym designed by Madge herself inspires me to levels I never thought possible. I want to Zumba to “La Isla Bonita” and cardio kickbox to “Material Girl”!
Hard Candy fitness is starting its operation in Mexico City — the first opens in November — and there are plans to open 10 more locations throughout the world. No mention of the U.S., though. What do you say, PopWatchers? Would you work out at Hard Candy? Will there soon be an army of freakishly buff Madonna fans walking around? Do you think Madonna and her muscles will come find you if you become a member and end up not going for three months? And when you hear the name of the gym, do you think of actual candy, Madonna’s album of the same name, or that 2005 movie where Ellen Page tries to castrate a sexual predator?
Cardio Kickbox to Material Girl? Um, yes please! Can there also be a class of slow jams/ballads? I’m thinking crazy for you and Don’t cry for me Argentina? Not sure what ‘activity’ would best accompany such musical fare, but i’m in either way.
As a fan of both healthy, fit living AND women looking like women, I find her physique to be atrocious and frightening.
Madonna’s gym is about as appealing, as Beth Ditto’s brow shaping parlor or Ralphie May’s all-you-can-eat buffet.
I’ll pass.
She’s too veiny.
LMAO @ Karate Pants comment!
Gay men everywhere now have a reason to exercise besides getting laid!
I can’t stand Madonna and she does nothing to inspire me.
LOL @ Run Like Phoebe Buffay Club
No thanks, I don’t care by whom the gym is owned.
I go to a Lance Armstrong branded 24-Hour Fitness. That’s obnoxious enough– I’ll stay away from Madonna.
Ew! Her body is just repulsive! Her body fat percentage is clearly too low and I don’t want to follow her example. I’ll pass.
Will it also include an “Erotica” dungeon-like locker room? Perhaps a “Hung Up” dance class where one can burn excess hip fat by humping a pulsating speaker? So long as the walls are made of the intelligent Surface System that transforms them into burning crosses so I can recreate the “Like A Prayer” video (Black Saints included please); I’m game!
thissssssssss.
Didn’t buy her music…won’t buy her memberships. She must be hurting.
HaHa… keep on hating on Madonna, but she will still be a 52-yr-old who can kick any 21-yr-old’s ass (or bed it, lol) and has more money than she could ever spend!
Mark Mastrov is not behind 24 Hour Fitness. He is the founder and former owner but 24 Hour Fitness has been owned by Forstman Little for over 3 years now. Mr. Mastrov has since moved on the bigger and better things such as the topic of this article.
I’m all for staying fit and healthy, but if I looked even half that muscled and veiny my husband would get an inferiority complex. Women should look like women IMHO. I’m sure she will make lots of $$ for a few years till the novelty wears off, but I find it interesting there is not going to be one in the US – maybe the rest of the world loves Madonna more than we do.
Like she needs more money. I wish she would dry up and blow away.
SHE WANTS TO ISPIRE THIS FAT COUNTRY TO LOOK BETTER
SHUT THE FCUCK UP!