'Mad Men' returns July 25: Mark your period-specific desk calendars

Mad Men is officially set to return for its fourth season at 10 p.m. Sunday, July 25, according to The Hollywood Reporter. So that is when we will learn what’s to become of the dissolved Sterling Cooper and the dissolved Draper marriage. And whether this heralds a new, lighter, screwball-comedy era for Mad Men, as that finale kind-of hinted. And how much fabulous early-to-mid-’60s fashion you can cram into one show.

Are you counting the days until Mad Men‘s return, PopWatchers? Is your anticipation heightened even more now that creator Matthew Weiner is hinting there could be only two more seasons after this? (Related: If you clicked on that link, am I the only one who does want to see Don Draper in a leisure suit, contrary to AMC’s intimations?)

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  • Fan

    I’m so glad we don’t have to wait months and months for Mad Men. Best drama on TV.

  • Jenn

    YAY!!! This is the good news I needed. Especially after hearing the news about the next James Bond film.

  • Johnification

    I wonder what kind of time-jump they’ll use this year…I doubt we’ll see any more major ones, now that Sally is becoming a more and more important and interesting character.

    • Ceballos

      Good question.

      My guess would be no more than a few months with Sterling/Cooper/Draper/Pryce out of that hotel room and in an office space, but still not as established as they want to be.

      I also agree that Kiernan Shipka was excellent as Sally, and I’m also wondering what’s going to happen to the kids and how much of them we’ll see with the impending divorce.

  • Jessica

    YAY! Im so excited that we have a date set.

  • Lisa Simpson

    Martinis are being mixed now.

  • Ceballos

    That season 3 finale was such a game-changer, I’m looking forward to seeing what Weiner has in store:

    How much will Betty be in this season? How much of Kinsey, Harry Crane and Ken Cosgrove (who quickly became one of my favorites) will we see? Will we see ANY Sal at all?

    Can’t wait to find out.

  • M. Horner

    Leisure suit, birthday suit, whatever suit. Don Draper is one hot slice of delicious no matter how you dress him up.

  • Matt

    Just wrapped up season 3 over the weekend – it will be exciting to see what directions the show takes after shaking it up so much at the end of season 3. Sure, Don’s marriage crumbled, but he’s got to be feeling free/reborn a bit now that his big secret is out.

  • jfms777

    “Mad Men” started great–and then weakened. “Breaking Bad” started great–and then weakened. What does AMC do to their shows that cause deterioration? HBO would not allow this with their shows.

    • alicja

      agree with you on that. I was once hooked to mad men once – but the novely soon wore off. i guess the writers are unable to develop the characters – they appeared stunted for a while and only started re-developing in season 3 episode 10. Sally, Betty and Don are the only dynamic characters, others are so so predictable. feel free to crucify me!!

  • Rand

    Who wants, “lighter-screwball-comedy?!” (There’s enough of that on insipid CBS.) Mad Men’s serious hypnotic tone, and attention to period detail, is what makes the show one of the best on TV. Let’s hope Mad Men does not digress into comedy!

    • John

      Here here-and I didn’t read that at all in the finale.

  • Kurt

    I’m hoping that we jump to 1965 but they include flashbacks to the early days of the new firm, including the introduction of The Beatles. I may not want to see Don Draper in a leisure suit, but I’m looking forward to seeing his underlings in Nehru jackets. And it amzaes me how people still can’t see the brilliant depth of last season.

    • Johnification

      I agree. For me, one of the great things about Mad Men has been seeing how these men (already old-fashioned types in Season one) are gradually being consumed by the culture around them, which I imagine is what happened to most of adult America at that time. Now, Don being in advertising, it’ll be great to see how he keeps up with it, since he’ll have to swim or else sink.

      Anyone else hoping the next time we see Paul Kinsey he’ll have shaggy hair (and, dare we pray, a ponytail)?

    • Tricia

      I completely agree. I am rewatching Sundays at 12:03, 03 for season 3? & finding new depth the second time around.

  • SpiritW72

    I want to see SCDP struggle to get itself out of the Pierre Hotel and into new digs. For me the best start date would be precisely Feb. 7th, 1964, the day The Beatles arrived on US soil. It marked a new beginning for popular culture and ushered in the Swinging Sixties. What better way to begin again for Don and Co??

  • Elizabeth

    I’m not picturing Herb Tarlek walking the halls of SCDP, so I’m not as worried about the time as Weiner. However, it is his show and I respect his vision.

    • frostysnowman

      That’s excellent useage of a Herb Tarlek reference if I ever heard one!

  • Andrea D

    sweet- calendar alerted

  • jennab

    Duly noted! Agree, can’t wait to see what year we’re in upon return (probably early ’64), which was actually when Beatles came stateside. Also, actor who played “Sal” says he has not been contacted about a return. :(

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