Tiger Woods: Five ways he can redeem himself through pop culture

The widespread attention paid to Tiger Woods’ apology this morning proves that regardless of what we may think of him right now, the guy is way more than just a sports icon: He’s a major pop culture icon. And while sports stars ultimately live and die by their performance on the field, pop icons have a few more options. So how can Tiger use this pop culture status to reinvent his image?

1. Lighten up Hugh Grant’s self-effacing appearance on The Tonight Show back in the day completely resurrected his romcom image. Unfortunately, The Tonight Show is no longer the place to go if you’re looking to improve your public image. Try The Daily Show.

2. Dance with the Stars Part of the reason Woods’ sex scandal has so captured the pop imagination is that he’s always seemed too perfect — he was a squeaky-clean daddy and the greatest athlete his sport has ever known. Watching him screw up is titillating in its own Schadenfreude kind of way, so if Woods could divert scrutiny from his sex life to his cha cha, we’d all be a lot better off. 

3. Cameo in a comedy Mike Tyson is a convicted rapist, and yet there he was on the Teen Choice Awards paling around with a Jonas brother, all thanks to his role in The Hangover.

4. Go back to golf ASAP Don’t wait too long to get back out there — after all, Charlie Sheen hasn’t missed a day of Two and a Half Men.

5. Oprah, Oprah, Oprah Oprah appearances can create — or recreate — public narratives. (Whitney Houston recently crafted the message of her “comeback” with a strategic Oprah interview.) Head to Chicago (with Elin, if she’ll join you), sit on the couch with a box of Kleenex, and let Oprah and her concerned glares ask all the annoying questions she wants.

Okay, PopWatchers, your turn: How do you think pop culture can help Tiger Woods salvage his public image?

Image credit: Tiger Woods: Caryn Levy/PGA TOUR/Getty Images; Dancing with the Stars: Adam Larkey/ABC


Comments (29 total) Add your comment
Page: 1 2
  • walter

    He seriously needs to be the new pitchman for Trojan condoms. Who better than Tiger to get people excited about doing it, safely, again?

  • Becca

    I don’t think anything can help Tiger’s situation in the short term.

    • jan

      totally agree. these attempts at PR just make it worse. time will work it out because he’s still the best golfer there is.

    • Mike from Jersey Shore

      Did somebody just say my name?
      Ahhh, yeaaah!!
      Front abs!
      Back abs!!
      Face abs!!!

      • Mike’s Mom The Predicament

        MOM ABS!

  • Colby

    Get involved in TV- appear at the KCA’s, or any other award shows. Once people see him on the red carpet etc., they’ll get used to seeing him out in public again.

  • Nikki

    Numbers 1,3,4 don’t work cuz he’s *not* N° 1,3,4. Apples and oranges here, Margaret Lyons.

  • Silv

    To the above numbers 1,2,3,5 — oh, HELL NO! Especially 5. 4 is his livelihood. Go back to playing golf. With more humility and less talk.

  • Jill

    He needs to do what he can to help himself first. Then do what he can to help his family. And then play golf. Golf should not be his priority right now. The game will still be there and nobody is going to forget about him.

  • HC

    Yes, Tiger Woods should go on DWTS, because the best way to make people forget about your sex scandal is to go on national television and grind on some scantily-clad chick week after week. Margaret Lyons, this is an EPIC FAIL.

  • mishka

    1. Golf
    2. Golf
    3. Golf
    4. Golf
    5. Golf
    Tiger may be a cheater but he has always been a discreet person. No need for him to start the talk show tour. He apologised publicly today and that is the end of this mess. Let’s move on!

  • Joseph

    How about everybody leave Tiger Woods alone because there are a few people like myself who don’t care.

  • Dicazi

    DWTS? Put a serial cheater on a show with scantily clad women he would be alone with for hours a day?? Right.

  • Stem Cell Fajita

    Yeah, brilliant, he should go on DWTS and dance with some hot chick. That will keep his mind on this marriage.

  • Paul, NJ

    Why does anyone care? This is between him and his wife and the other women.

  • Sarah D

    Thank you for pointing out that Mike Tyson is a convicted rapist. It’s like people forget what a monster he’s been just because he was amusing in a movie. WTF?

  • Dave

    Tiger just needs to come back for the Masters and DOMINATE! Nothing will help him get over this thing quicker than smoking the field by 5 or 6 strokes and getting the media outlets talking about his golf game again. He needs to realize that he’ll take some hits from the media and some fans when he first starts back up, but winning will shut them all up.

  • 4rocket

    That photoshopped pic is straight up creepy.

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