Out with the old, in with the…other…thing? Nickelodeon has decided to scrap its long-standing “splat” logo in favor of a type-only network identity. The round letterforms are reminiscent of the new Syfy branding, and it wouldn’t look out of place near, say, a Web 2.0 logo, either. It’s also not the only entertainment rebranding to head in the round-and-cozy-lower-case direction: the Latin American version of Discovery Kids, the Science channel, and WGN have all done the same.
I liked the perkiness of the old typeface, and while this design is sleeker, I want to see it in motion. One of the things I remember about the splat was it landing on stuff, swooping in and spilling itself on the bottom corner of an interstitial, so I’m assuming the new logo will do the same in some capacity — I’m guessing the “I” is going to be turned into a person at some point, but who knows.
I just have a case of the Andy Rooneys, right, PopWatchers, where I’m unfairly assuming everything new is sucky and everything old rules? Or are you attached to ye olde splat logo, too?
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Aww, I will dearly miss the splat logo. I grew up with that silly thing. It inspired Nick themes, such as the Slime at the Kid’s Choice Awards, the messy hijinx on Double Dare, and You Can’t Do That on Television, as well as the silly messiness of its many Nicktoons.
Cheers to the passing of an era!
Don’t care about Nickelodeon but as for the formerly known as Sci Fi channel I refuse to call it sci fi anymore, now it is Syu Fyu because that is how it looks! What is science fiction about sy fy???? whatever that network is slowly diying anyways.
Nick hasn’t been the same since they cancelled Slime Time.
Andy Rooney would be too lost on this subject to fight for the old logo. He’d hear “nickelodeon” and start spouting stories about what it was like seeing Buster Keaton movies for 5 cents. Anyway, I like the old logo. It doesn’t look outdated or anything, but I agree with you that they can play with the letters a lot more with the new logo. You can already picture the tops of the “l” and the “d” bouncing around in some form of animation.
Long Live the Splat!
The new logo is confusing. Am I watching the channel or shopping at a 1970s Gap store?
haha Very funny, yet True!
I love the Splat logo and will miss it a lot but I suppose it’s time for a change. Nick hasn’t been awesome (at least in my eyes) for a long time and when I think of the old logo, I think of all the great animated shows and game shows they used to put out and they don’t do that anymore.
Oh well, at least whenever I get nostalgic I could always watch Marc Summers on Unwrapped
Even though the new font really isn’t so similar, it gives me a very Wii-esque feeling. Huh. I will miss the splat.
I remember now…it reminds me of the Pepsi font and the Tropicana font that people hated so much (myself included).
Oh no. This goes to prove that the nick of present day is never going to live up to the Nickelodeon of the 90’s. Bye bye splat.
IM NOT AS OLD AS YOU GUYS IM 14. BUT I WILL DEFINETLY MISS THE SPLAT.
Yep, everything sucks now. Especially if it’s Viacom.
The ever-changing orange logo designed by the late Tom Corey in 1983 was one of the smartest trademark designs in history. How sad to trade in the landmark logo for such a dead piece of S. This looks like the work of biz dev executive idiots instead of the wacky mavericks who ran the place in the 80s and 90s. Just part of a trend of self loathing in tyhe kids media biz – Cartoon Network goes live action? WTF?
This what I have to say: boooooo. I’m not usually an old > new kind of person, but I’m really attached to old-school Nick and I hate everything they’re doing now. This is just the nail in the coffin.
bold move to change a highly recognizable logo to a more generic corporate logo, especially for supposing to be a youth entertainment network! I think the old is so recognizable they could of just identified themselves with just the splat, no type. I think when a company can do that it makes them more unique and timeless.
I like the new typeface but I’d rather the splat! it’s way more fun!
I’ve been ranting about how far Nick has fallen for a long time now.
As Kate said, I suppose it’s the final nail in the coffin.
Awful.
At least I got to see it in it’s prime, anyway.
It sucks now. What happen to Nick?! I miss the shows in the 80’s and 90’s. I’m a kid and I know the new Nick with icarly and stuff stink. They are not funny at all. What happened to All that? Or the first show You Don’t See that on Televoison! I miss them. I hate the new logo. I miss the old one. Nick is now one of those Teeny Bop shows. I miss the old funny slime shows.
I normally don’t watch Nick but that doesn’t mean I don’t love the old logo. There was nothing wrong wtih it! In my opinion the new logo shows a lack of creativity and vision. Quite simply, its plain and it’s BORING!!!! >:(
Not happy, Nick!!!
why you guys chang the old logo me and my dad hated the new logo chang it back!!!
This new Nick logo is BORING. The old Nick logo could be anything anybody wanted it to be. It was playful, fun, friendly, alive. This new one is amateurish and charmless. My God, why fix something that isn’t broken. Beware of corporate tinkerers.
Little kids who couldn’t read “Nickelodeon” (a very long word!) could still recognize the splat. This new logo is going to seem very dated in a few years, I think.
the logo shouldnt of been changed!!
Wow! Viacom is so ignorant. They don’t know a good thing when they see it! What happened to showing the classics? I bet the old Nick was 10x better than their new crap. The only two cartoons they show are Fairly Odd Parents and Spongebob! They need at least 4 more! Remember when Jimmy Neutron was like the only 3D show they had?