Nickelodeon's new logo: What the splat?

Out with the old, in with the…other…thing? Nickelodeon has decided to scrap its long-standing “splat” logo in favor of a type-only network identity. The round letterforms are reminiscent of the new Syfy branding, and it wouldn’t look out of place near, say, a Web 2.0 logo, either. It’s also not the only entertainment rebranding to head in the round-and-cozy-lower-case direction: the Latin American version of Discovery Kids, the Science channel, and WGN have all done the same.

I liked the perkiness of the old typeface, and while this design is sleeker, I want to see it in motion. One of the things I remember about the splat was it landing on stuff, swooping in and spilling itself on the bottom corner of an interstitial, so I’m assuming the new logo will do the same in some capacity — I’m guessing the “I” is going to be turned into a person at some point, but who knows.

I just have a case of the Andy Rooneys, right, PopWatchers, where I’m unfairly assuming everything new is sucky and everything old rules? Or are you attached to ye olde splat logo, too?

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  • FriendorFaux

    Aww, I will dearly miss the splat logo. I grew up with that silly thing. It inspired Nick themes, such as the Slime at the Kid’s Choice Awards, the messy hijinx on Double Dare, and You Can’t Do That on Television, as well as the silly messiness of its many Nicktoons.

    Cheers to the passing of an era!

  • Nerwen Aldarion

    Don’t care about Nickelodeon but as for the formerly known as Sci Fi channel I refuse to call it sci fi anymore, now it is Syu Fyu because that is how it looks! What is science fiction about sy fy???? whatever that network is slowly diying anyways.

  • mjryan

    Nick hasn’t been the same since they cancelled Slime Time.

  • Wojo

    Andy Rooney would be too lost on this subject to fight for the old logo. He’d hear “nickelodeon” and start spouting stories about what it was like seeing Buster Keaton movies for 5 cents. Anyway, I like the old logo. It doesn’t look outdated or anything, but I agree with you that they can play with the letters a lot more with the new logo. You can already picture the tops of the “l” and the “d” bouncing around in some form of animation.

  • Stephanie T.

    Long Live the Splat!

  • Bruce in NC

    The new logo is confusing. Am I watching the channel or shopping at a 1970s Gap store?

    • DaVonna

      haha Very funny, yet True!

  • Rebecca

    I love the Splat logo and will miss it a lot but I suppose it’s time for a change. Nick hasn’t been awesome (at least in my eyes) for a long time and when I think of the old logo, I think of all the great animated shows and game shows they used to put out and they don’t do that anymore.

    Oh well, at least whenever I get nostalgic I could always watch Marc Summers on Unwrapped

  • Karen

    Even though the new font really isn’t so similar, it gives me a very Wii-esque feeling. Huh. I will miss the splat.

  • Rebecca

    I remember now…it reminds me of the Pepsi font and the Tropicana font that people hated so much (myself included).

  • Jessica

    Oh no. This goes to prove that the nick of present day is never going to live up to the Nickelodeon of the 90’s. Bye bye splat.

    • Ashley

      สรายศ krating12 พูดว่า:สวัสดีครับ น้องเกษตรกระทิงรุ่น31 ยินดีต้อนรับเข้าสู่เว็บสมาคมศิษย์เก่ากระทิงเว็บขอพวกงเราชาวกระทิงเป็นสื่อกลางเชื่อมความสัมพันธ์ และเป็นสื่อกลางให้กับพวกเราชาวกระทิงพร้อมรับใช้ พี่ พี่ น้อง น้อง และผองเพื่อน ชาวกระทิงถ้ารายชื่อตกหล่น หรือเปลี่ยนที่อยู่ เบอร์โทร. หรือทราบที่อยู่ของผองเพื่อนก็ขอให้แจ้งมาได้นะครับกระทิงคือหนึ่งเดียว ร่วมประสานใจ ผูกพัน สามัคคี“เลือดของเราเข้มข้น รักจนเปรี่ยมล้นใจ”สรายศ กระทิง12

  • DAN


  • mememoi

    Yep, everything sucks now. Especially if it’s Viacom.

  • Tom Scott

    The ever-changing orange logo designed by the late Tom Corey in 1983 was one of the smartest trademark designs in history. How sad to trade in the landmark logo for such a dead piece of S. This looks like the work of biz dev executive idiots instead of the wacky mavericks who ran the place in the 80s and 90s. Just part of a trend of self loathing in tyhe kids media biz – Cartoon Network goes live action? WTF?

  • Kate

    This what I have to say: boooooo. I’m not usually an old > new kind of person, but I’m really attached to old-school Nick and I hate everything they’re doing now. This is just the nail in the coffin. :(

  • peach

    bold move to change a highly recognizable logo to a more generic corporate logo, especially for supposing to be a youth entertainment network! I think the old is so recognizable they could of just identified themselves with just the splat, no type. I think when a company can do that it makes them more unique and timeless.
    I like the new typeface but I’d rather the splat! it’s way more fun!

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