The whole CGI-enabled "babies talking and/or acting like adults" thing kinda creeps me out, and this ad for Evian, in which babies are doing rollerskate stunts and breakdancing to "Rapper's Delight," is no exception. That said, it's pretty seamless, definitely hilarious (love the cocky "What?" stance at 0:43), and a marked improvement on the ho-hum synchronized swimming Evian ad from a couple months ago. Plus, they toss in a few giggles, coos, and toddles to help cute it up a bit. Definitely a clever way to hammer home Evian's "Live Young" slogan and help bring a hip-hop coolness to a brand that could still benefit from anything that helps shed its lingering Yuppie-Water stigma. What think ye?
Jul 9
2009
02:05 PM ET
Evian's 'Babies on Skates' commercial: Who wants a bottle?
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not really that clever. babies are clearly cgi. boring. the song is awesome tho.
REAL synchronized roller-skating babies look totally different. Totally.
This is obviously CGI…
What are you talking about? I like this commercial. Besides, water is important.
well I found it funny
Awww, it’s kinda cute!
Still kinda creepy, but I did smile coming on to the end. The cuteness quotient was just high enough to get to me.
Totally Shank-O-Potamus! This isn’t creepy. The Ally McBeal dancing baby, now that was creepy, but I think it was because of Ally McBeal LOL.
Yeah. . . That’s right up there with Aphex Twin’s “Come to Daddy” video. *jibblies*
I’m loving this ad campaign. The babies are super cute. Beyond that, the creativity, knowledge of technology and hard work placed into this project resulted in what may be one of the more memorable pieces of pop culture for my generation (I’m 27). “Where’s the beef?” has nothing on my Evian babies!
jr: Babies aren’t CGI. According to Headline News on Monday some odd hundred of them were used in filming.
See “making of” videos here…
http://www.youtube.com/watch?v=J7x_rh4-ruk
AND
http://www.youtube.com/watch?v=uQXD9sx-i0A
Oh and IAgreeWithJR,
You are hilarious!
Totally hilarious. I loved it. Very creative and fun!
Hilarious. Very creative and fun. I loved it. If you didn’t u just don’t have a sense of humor
Very nice. I enjoyed the babies.
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