Britney Spears' new 'If U Seek Amy' video: Eh, it's okay

Many radio stations are reluctant to even play the barely-a-double-entendre track, but Mizz Spears has gone ahead and made a video for Circus‘s third single, "If U Seek Amy." The clip is set, apparently, at some sort of suburban house party; Vixen Britney (wild extensions, red lips, black bustier) writhes around with sexy extras in the first half, before Wholesome Britney (Marilyn bob, pink sweater set) comes on with a fresh-baked pie and picket-fence family.

And yet, this Amy person — we never meet her. Confounded, I tell you! In fact, though it’s kind of difficult to believe the song’s real meaning will get past even the thickest listener, the video itself is pretty tame…almost disappointingly so. We’ve seen La Brit role-play naughty ‘n’ nice before in clips like "Piece of Me," "Womanizer," and "Oops!…I Did It Again," and this one feels a little thrown together, no?

But PopWatchers, I defer to you: Watch it here and judge for yourself. Are you feeling it? Will you be hitting any of her tour stops, even if Daddy Spears is possibly firing her dancers? Or are you thinking Amy should just keep it in her britches already?

Comments (171 total) Add your comment
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  • Leslie

    Correct me if I’m wrong, but isn’t the Britney in the sweater combo supposed to be Amy?

    • Kaitee Ellyn

      yeah, amy is when brit is in the pink sweater and blond bob. with the apple pie.

      the music video is very confusing.
      she talks as if amy is a sex addictated druggie and brit is messing around with her. confusing.
      lol

    • Alex Zone

      IT THOUGHT IT WAS QUITE OBVIOUS!
      IF = F
      U = U
      SEE = C
      K-A = K
      MY = Me

      If You Seek A…my
      Eff You See Kay Me
      F. U. C. K. Me.

  • JP

    I just didn’t get the video. Men in suits. Women scantily clad. I couldn’t tell if it was an escort service or brothel. Then, she changes into Suzy Homemaker and there’s the media. Huh?

  • maxie

    It’s horrible. Is she ever going to dance again? She’s barely dancing on tour you’d think she could at least dance in her video’s. This video though is stupid and boring.

  • Rob

    Wow her voice sounds AMAZING. ha ha ha

  • John Doe

    Will EW.com ever learn how to fact check? The story posted about her father firing dancers has been disproved at nearly every media outlet available.
    As for the video, it’s not Britney’s best, it’s pretty darn great.

  • Justin

    First of all, the song and video are amazing. And Maxie, she dances constantly during the almost 2 hour concert. If you had actually gone to the show you would have know that. The how was sold out and everyone left happy and satisfied. Britney puts on an amazing show. Definitely worth $150 per ticket.

  • david

    lol
    i like how they have the news reporter in the beginning and end.
    a big f u to fox news. (im pretty sure it was fox)
    eh, Leah Greenblatt, she kinda sucks balls.

  • Mike

    How can anyone not love the Fox News spoof? That is hysterical!!
    Not my favorite Britney video, but I still think it’s great! I think the video is showing that even the most clean-cut person has a freaky side behind closed doors.

  • tate

    Oh come on – this vid is actually hilarious yet has the right amount of sexy/sass in it.

  • me some

    how can this be put on the radio or Mtv? its not so hidden message is a disgrace. Not that she dons’t have a RIGHT to spew her filth, but realty brit.

  • Mike

    She doesn’t sound human.
    Video makes no sense.
    Song makes no sense.
    If U Seek Amy if only funny if you’re 6.
    but,
    She looks hot. So great video!

  • Nicole

    Considering the song, I was expecting something a lot more different. I was thinking something more like the “Gimme Me More” video. I did appreciate the Fox News spoof.

  • Julie

    I like the end of the video the lady is like it just doesn’t make any sense. I laugh cause I was thinking of that of the video. I like the song but thought video should be more over the top. It was tame.

  • Stacey

    I am pretty sure Amy is the character. Or the conservative white picket fence housewife. It’s supposed to show that Amy may have a sqeaky image on the outside – with a adorable perfect family (a daughter who is dressed up to look like a young Britney in the Baby One More Time video), but in the inside…there is the rebel, sexy and troublemaker persona. Behind closed doors. So basically it’s telling the critics that everyone has a dark side. There is two sides to everyone. On one hand “Amy” is playing up to the press with her conservative perfect white fence family but inside, very different side. Which is sorta code for Britney’s life.
    I like the video. Different than I though it would be. Sexy, she looks fantastic. She also takes on the critics who were blasting the song. For having them have a radio friendly version of the song. It isn’t the most perfect video of Britney’s career but it’s better than Gimme More…

  • thad

    Still no class. When will she grow up and make a grown up video? Her Like a virgin phase is over.

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