50 Cent is getting desperate

Kanye50centwayne_l::Sniff:: Do you guys smell something? Ah, yes, it’s the delicate scent of desperation, wafting from the general direction of 50 Cent’s mansion. Lean in a little closer to some of 50’s most recent interviews and you’ll find that odor billowing at you in great gusts. Case in point: 50 called Eminem’s Sirius XM channel this weekend to promote his repeatedly-delayed upcoming album Before I Self-Destruct – by lobbing some hateful trash at current arch-enemies Kanye West and Lil Wayne. Click here for an NSFW summary of his commentary, if you must. Lovely stuff.

But hey, what other options does this guy have? 50’s last album, 2007’s Curtis, was his worst-selling record to-date. His MTV reality show was quietly canceled. Even the car he was developing with Pontiac is dead! When you pin your entire public image on your vast sales power the way 50 did in 2003-05, blaming the economy doesn’t quite cut it. And as the Roots’ ?uestlove pointed out in a recent message-board entry — he’s the guy posting as "15" — 50 might have maxed out in artistic terms, too. Wrote ?uest: "there is simply NO coming back from the term ‘i’ll kill you.’ its like…what is more gangsta than ‘i’ll kill you!’…it solidifies your status….but unfortunately you raise the bar sohigh that you can start counting down the minutes from there." Put that all together and it’s no wonder he’s trying to get attention however he can.

The shame of it all is, some of the new music that’s leaked from 50’s studio sessions lately hasn’t been half bad. 50 Cent is a legitimate talent who’s made some great music over the years. And he has true star quality when he wants to. I’ve met him twice, and he’s come across as a smart, engaging, witty operator both times. But I guess that’s not the face he wants to show the public, especially not when his commercial future is in doubt. So the question is, after a few years watching him stick to this same holding pattern of beef, drama, and more beef, how much longer will you even be paying attention to 50 Cent’s antics?

More on 50 Cent:
50 showed up in Eminem’s exclusive personal photo album
Talking to 50 on the set of that cancelled reality show
50 performed at Sundance last year
His last album, Curtis, made EW’s Worst Albums of 2007

addCredit(“Lil Wayne: Jonathan Mannion”)

Comments (13 total) Add your comment
  • Phil

    Simon you know I just ‘LOVE’ when you write up hip-hop posts, but in my own personal opinion, 50’s done. I am sensing that “before I Self Destruct” will again be delayed, and won’t drop on Feb. 3rd, because his new single, “I Get It In” has yet to make any huge splash outside of NYC. After the G-Unit album failed to do ANYTHING this past summer, I think Curtis senses that his time in the pasture is coming. Why do u think Shady/Aftermath/Interscope wants HIS album to drop first? So when Eminem and Dre to release their new albums, interest in his then weeks or months old release will hopefully garner more sales if Em & Dre are riding the top of the charts again. 50 is a rapper, but he has also been boasting for the last few years how business savy he is, well thats the business plan right there. If he were as hot as he thinsk, he’d be released 2nd or last, but nah, his album is coming first, so that if it don’t sell, he can get Eminem to do a remix to help sales when his “Relapse” drops!

  • Winona

    I’ve never paid attention to “fittycent” and certainly won’t start now. Glad to see I’m not really missing anything.

  • confidential

    The problem is 50 may or may not be his music (good music doesn’t sell anyway) but his marketing method. His plan is to basically start fake beefs with other rappers and then claim supremacy… This work perfectly in that he did put Ja Rule out of business but know is obvious and just tired.

  • thad

    He is such a waste. Just like other rappers, his 15 mins is up. There are so many just like him. They have also come and gone. Only LL stands strong after 20 years. That’s about it.

  • Buns and Chou Chou

    We think he is getting desperate, even letting household animals sing his songs. You might like this “In the hood” http://www.youtube.com/watch?v=o90Zqiolzsw

  • scott

    Hey 50, you got rich.. please stop trying.

  • shamon

    I feel everything that was said is right i also think he should take a break like shady and then come back in a few years.

  • Jordan

    The only great song, IMO, that 50 has ever done is “In the Club.” There have been a few other good ones (Candy Shop, I Get Money), but overall I have never found him to be that great. I think he has talent, and his flow is so sexy, it drives me crazy! Plus he’s a ripped thug, which is hot as well. But the lyrics, and even the beats now, meh. I think he coasted too much on an image that is now not that interesting anymore.

  • internet gangsta

    Stopped paying attention to 50 Cent’s antics 3 years ago. Isn’t he supposed to be retired after Kanye embarrassed him? Is he really still making music? I guess his business ventures aren’t popping like I/he thought they were.

  • MattO

    50 is best ever. To say his only hit was In Da Club is crazy. What about Ghetto Quran, Power of The Dollar, 50 bars, Problem Child, Position of Power, High all The time, Gotta make it to heaven, I Don’t Need em, Hate it or Love it, Straight to the Bank, What up Gangsta, Back Down, Hail Mary (w/ eminem), I Still Kill, Hustlers Ambition, Window Shopper, I Dont Know Officer, Many Men, Round Here, If I cant, Curtis 187, When it Rains it Pours, Corner Bordega, Dont Push Me, Patiently Waiting, Whip Ya Head Boy, Fully Loaded Clip, Gunz Come Out, Piggy Bank, Im supposed to die tonite, there are so many, when he is not around any more people are gonna realize how great he was.

  • Global O

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  • R obert Kelly

    Bad news – Syria’s ‘mutilation mystery’ increases…

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