DirecTV's 'Poltergeist' ad is dead wrong

Comments (1-15) of 118 Add your comment

• MARIE
  Thu 10/09/08 3:16 PM

  I WAS THINKING THE SAME THING. THIS AD IS IN VERY POOR TASTE.

  Reply
• Nicole
  Thu 10/09/08 3:22 PM

  I totally agree. Everytime this comes on it bothers me!

  Reply
• QuestLuv
  Thu 10/09/08 3:24 PM

  The ad doesn’t bother me because I am a fan of those films and it just reminds me of how cute she was, but my question is, are the actors just CGI munipulated to say the dialogue or did Craig T Nelson and Sigourney and the rest of them come back and reshoot these scenes?
  I can never tell!
  Does anyone know?

  Reply
• Winona
  Thu 10/09/08 3:27 PM

  THANK YOU. I thought I was the only one who thought this was a tad inappropriate… but hey, I did sorta like the Fred Astaire/Dirt Devil commercial.

  Reply
• wildecat
  Thu 10/09/08 3:28 PM

  My thoughts exactly. It’s just….ewwwwwww…..(shudder)

  Reply
• Bruce in NC
  Thu 10/09/08 3:37 PM

  I am glad you wrote about this. Who, ultimately, would have had to give permission to use Heather for this?

  Reply
• Elizabeth
  Thu 10/09/08 3:39 PM

  Thanks KB – I thought the same thing.

  Reply
• pai
  Thu 10/09/08 3:54 PM

  I had the exact same problem! I thought those ads had been clever … until now.

  Reply
• Chris
  Thu 10/09/08 3:58 PM

  Very poor taste. I think the difference between using Fred Astaire and Heather Rourke is that Fred Astaire lived a happy, full life. While Heather’s was cut tragically short. I can’t believe no one at DirectTV thoought this one through!

  Reply
• Fatima
  Thu 10/09/08 4:08 PM

  Horrible. Always in poor taste to use dead celebrities to hawk products, but this is tainting her most well known role too. She didn’t agree to this

  Reply
• Allison
  Thu 10/09/08 4:09 PM

  I absolutely agree! This was my reaction when I first saw the ad. I surprised they got the legal okay to use this clip in the first place! They need to pull the ad immediately!

  Reply
• Melanie
  Thu 10/09/08 4:16 PM

  If you double-click the video, you get sent to the youtube sight and someone who claims to be the mother of Heather’s “double” emailed a comment about the commercial.

  Reply
• Catherine
  Thu 10/09/08 4:17 PM

  I agree. I’m a DirecTV subscriber; I think I’ll go send them an e-mail. Can’t hurt. Might help.

  Reply
• Jimi
  Thu 10/09/08 4:18 PM

  100% agree. I LOVE the Poltergeist movies, and oddly enough i was just wandering around the Heather O’Rourke memorial site because she was a year younger than I, and for some reason even as a kid was devastated when she died. These ads had been very clever and kinda fun, but this ad is not right.. I think they should pull it as well.. i understand WHY they chose it (it’s a classic), but.. they should have used a different seen like.. the mother in the pool or.. something.. that’s my two cents.. do with it what you will!

  Reply
• Jimi
  Thu 10/09/08 4:19 PM

  sorry.. different scene.. really..i can spell.. i swear

  Reply