Oct 3 2008 06:26 PM ET

Activia: Truth in spoof advertising confirmed, reclaimed

It took nearly half a year, but my fond memories of SNL’s Activia Yogurt sketch (press play below) finally inspired me to try the damn stuff.

My thorough post-purchase assessment of the yogurt is: Yep. Which is great, except, all week I’ve been paranoid that anyone who sees me eat it knows why I’m eating it. Yesterday I even stuck a little cup up my sleeve to travel the 15 feet from the EW kitchen to my desk. But now that I’ve gained some TGIF perspective, I realize that’s so bogus. I’m not administering an enema right in front of you. I’m eating a ***ing snack. By embedding the video above, I seek to reclaim the sketch, my noshing confidence, my body, myself, etc. You know what, guys? MAYBE I JUST LIKE THE YOGURT.*

*I really don’t! Do you?

Comments (1-11) of 11 Add your comment

  • Snarf

    Love the Vanilla. Although I tried the Blueberry last summer while in the US and liked that to. Doesn’t do a thing for me that way – although I matabilize food so quick I don’t have a problem in that dept anyway :p

  • Em

    I eat it all the time, but I don’t really like it very much. Tillamook yogurt is the best! Mmm, Mountain Huckleberry!

  • Anonymous

    Well, I just peed on myself watching that so I did love the skit but I’m with you – HATE the yogurt!

  • Heather

    I tried the peach a few times. I’ll admit – I wasn’t consistent enough with it for the clinical reasoning to work, and the aftertaste left me cold. Then again, I don’t like yogurt anyway. I’d rather eat an apple.

  • Scott P

    Never eaten the stuff yet, but I have to say I’ve never been able to watch those commercials the same since that sketch aired. Good stuff.

  • Arsenio Billingham

    Pretty regular. Don’t need it.

  • annie

    hilarious clip. and i appreciate that now we have 7 comments about our pooping.

  • Aspen

    poop.

  • Raven_Moon

    Not to be negative, but I hate yogurt and I still don’t think that sketch is funny.

  • Stef

    The Yo-Plus is better tasting and seems to work more consistently for my Husband. Not me. I don’t need it. It’s for my Husband.

  • flab

    you are gay

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