LL Cool J is a Sears.com shopper, and so can you!

Llcooljtop_lLet’s review, shall we? Things that are not hip-hop: Those high-waisted "mom jeans" that Kenleydesigned for the hip-hop challenge on last night’s Project Runway,according to guest judge LL Cool J. Things that are SO hip-hop: Sears.com, according to a recent blog post by LL Cool J. Hmm. Uncle L made the latter contention on his blog in response to some emails he has allegedly received about nefarious forces removing all copies of his new CD, Exit 13, from stores. (I’d check this charge out for myself, but lately there don’t seem to be any actual record stores left on the remote rural island where I live. The further handiwork of LL’s enemies, I presume?) Exhorted LL: "just in case you know someone who can’t seem to locate the new LLCOOLJ album EXIT 13. Send them to iTunes or sears.com." Right, right. Wait, Sears.com?!

But don’t forget! In addition to being a historic gathering place for true-school rap heads, Sears.com is also where LL’s new clothing line is sold. Yes, yes, y’all: Only at Sears can you buy stylin’ LL-branded items like this juniors Layered Argyle blouse (pictured), or these Studded Skull Jeans. All that plus his new CD — how convenient! If only Sears.com retailed LL’s new Old Spice "Swagger" deodorant, too.

Anyway, I think I may now have a slightly better idea of why LL wrote that random post about his supposedly disappearing CDs in the first place, but far be it from me to impugn his motives. So you tell me: Which do you think is more authentically hip-hop — that Sears.com couture, or the outfit Kenley designed on Runway last night? While I await your verdict I’ll be straight chillin’ over at Sears.com, where hip-hop lives.

Comments (12 total) Add your comment
  • Kath

    Welcome to the new world of music. You did hear about the Doublemint thing, right? Product placement.
    And even if corporations aren’t *technically* selling product placement, musicians are all too happy to volunteer.

  • Ruby

    “While I await your verdict I’ll be straight chillin’ over at Sears.com, where hip-hop lives.” I definitely laughed out loud at this. Brillant, though sad.

  • Snarf

    Def and phat in my Sears garb, yo.

  • Annie

    Nothing says “I’m a cool rebel type who is connected with today’s youth” like SEARS exclusivity. I literally cannot think of a national retailer with a less hip reputation since Montgomery Ward went out of business.

  • Tenna

    I totally have a crush on LL so he can sell his stuff at freakin’ K-Mart and I’d be behind his decision. And oh, that horrible Kenley-craptacular thing — “outfit” — last night. SO UGLY.

  • Dennis N.

    LL Cool J’s Sears tie-ins? More Hip-Hop than Kenley’s outfit, for sure. Kenley’s unwavering swagger? More Hip-Hop than LL Cool J, for sure.
    On the serious: If I were one of the top five designers remaining in Project Runway, and LL Cool J was critiquing my creation to my face, I’d be tuning out, all the while thinking “Are you SERIOUSLY telling me how to design clothing?!”

  • jojo

    I seriously thought Kenleys outfit was hip hop! the crotch was jacked on the pants, yes, but with a little more polish you could definitely see Alicia Keys, as she said, or maybe a Kelly Rowland or Kelis or (3 yrs ago) Eve wearing that look. Kenly could definitely take the attitude down a notch but I totally felt her pain as she defended the look.

  • Ragna

    I have to see his merchandise every time I head over to the shoes department at the Sears I work at, and it’s actually not that bad, surprisingly. But selling it at Sears doesn’t exactly scream “hip hop” to me. Still…I’d buy LL’s clothes. Nothing on Earth would make me buy that Project Runway outfit, though.



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