Apparently, many twentysomethings don't know KLF's '3 A.M. Eternal'

I recently discovered that a colleague of mine (who shall remain nameless, but who earlier today embedded on PopWatch a video of her telephone conversation with the hotness that is Maksim Chmerkovskiy) had never heard the KLF’s "3 a.m. Eternal." This made me sad as hell, because it means there are generations of adults in this country who don’t vividly remember a time when a top 10 hit could contain lyrics as nonsensical magical as "Down with the crew, crew/ Talkin’ about the Mu Mu/ Justified Ancient Liberation Zulu!"

For the uninitiated, it’s time to press play below. For those of you know know the drill, all together now: "KLF! UH-HUH. UH-HUH, UH-HUH."

FYI, I didn’t feel the need to discuss "Justified and Ancient," KLF’s smash-hit collaboration with Tammy Wynette, because I know it’s universally recognized and revered. I am only embedding it after the jump for your enjoyment, not because any of you out there are unfamiliar with it.

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  • Snarf

    Awesome Slezak! Although I was always more partial to “What Time is Love” myself. I loved the White Room when it first came out. I can remember hearing an advanced copy of 3am Eternal and thinking “oooh this is going to be HUGE”.
    I just realized I ‘ve dated myself yet again.

  • Tenna

    WHAT? I’m a twentysomething and I know this song. It’s too, I don’t know, perfectly early 90’s and classic not to know it~ (KLF IS GONNA ROCK YOU!)

  • DejaVu

    Why do I suddenly feel the need for thigh-high boots and a stripper pole?

  • Shasta

    This is what the KLF is ABOUT/Also known as the Justified Ancients of Mu-Mu/Furthermore known at the JAMS
    Oh my god, I love the KLF so much. The White Room was one of the first tapes I ever bought. Thanks for bringing them up!!

  • ANTM Freak

    I crack up every time I hear this song. Don’t know why that is. I also have fond memories of “Justified and Ancient”, another KLF joint with supporting vocals by Tammy Wynnette of all people. And she was on the video too!

  • canuck1975

    I was listening to a Genius playlist this morning and Insomnia by Faithless came on. I missed the 90s after that.
    Ooh… POPWATCH IDEA SLEZAK! What’s your latest GENIUS PLAYLIST? ;)

  • MIV

    KLF is gonna rock ya!
    Loved this song back in the day and liked Justified and Ancient as well. I had seriously forgotten about this classically 90s hit. Was this around the same time as Snap “The Power”?? Those 2 together would send me right back to junior high.

  • Winona

    Yay, thirtysomethings who recall awesomely so-bad-they’re-good songs!!!

  • Chaddogg

    Wait, the beats were made by his Zack Morris-sized cell phone???? How did I NOT know THAT??
    Amazing. I loved this song. I had no idea they had a video for it, though.

  • Phil

    Whats even sadder is, one of the bonus tracks on the the new Pussycat Dolls album, is a cover of Jane Child’s “I Don’t Wanna Fall In Love” & when I was talking to friends (ALL IN THEIR early 30’s) about it the other night, no one remembered the black & white video with Jane and her nose ring attached to her mountain of braids! That song along with “3 A.M. Eternal” both came out around the same time, I hope younger PCD fans that bought the deluxe version of the new cd, “Doll Domination”, with the cover by solo doll Jessica Wyatt know its a cover, it would be really sad if they didn’t.

  • Will

    I’ve just had a really bad day at work and took a quick break to check Pop Watch and I find this. Now I;ve been transported out of my office to Mu Mu Land to see the Queen of Country Music….I’m never gonna leave. Thank you

  • Tracey

    LMAO! Thank you for that.

  • barbara

    I am 39 years old and I love me some KLF!

  • Stephanie T.

    I am not sure what religion they were but KLF were awesome!

  • Erin

    I am not quite 30 and I have the cassette single of KLF’s 3 A.M. Eternal. Remember when the Headbanger’s Ball was good and MTV played music? Long live the space man!

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