The Jonas Brothers shut down NYC's Apple Store! (Squeeeeee!)

Jonas_lHow does one go about shutting down an Apple Store in Manhattan without a computer virus? Duh: Just import the Jonas Brothers.

Tuesday night—the day the band’s third album, A Little Bit Longer, went on sale—the trio drew the masses to NYC’s SoHo Apple Store for a "secret" performance. And as EW’s go-to reporter for all things Jonas, I was sent downtown to take a listen. Okay, not to listen to the Jonas Brothers, per se, but rather, to listen to hundreds of girls screaming at the top of their lungs (while listening to the siblings Jonas).

Interestingly enough, the hour-long set wasn’t announced publicly until Tuesday morning, yet insatiable fans had been lined up since Monday night. The gals put their dedication on display: While the Brothers sang "When You Look Me in the Eyes," one group of rabid fans held a sign that proudly screamed, "Here since 4 a.m.!" The crazy thing about all this, too, is that most of the attending fans had already seen the JoBros somewhere else during the week: The Apple Store show merely topped off a week of Jonasmania in NYC, highlighted by the band’s guest-hosting stint on TRL, a Good Morning America concert that drew 15,000 eardrum-busting fans into the city’s Bryant Park, and three sold-out shows at Madison Square Garden.

The Apple Store event, however, was intimate—and a fitting celebration at the end of a day that saw the new Jonas album strike No. 1 on both Amazon and iTunes by early morning. (Their first, out-of-print album, meanwhile, now fetches up to $350 on sites like eBay. We’re guessing that’s approximately three months’ worth of the average tween’s allowance.) Just 450 fans—including a Croc-wearing Harry Connick Jr. and his smitten daughter—were allowed inside (free of charge) for the 12-song Apple Store set, set-off by "That’s Just the Way We Roll." Hands down, though, the screaming throngs—most of them wearing puff-paint covered t-shirts, while nearby adults inserted ear plugs—most enjoyed "A Little Bit Longer," the ballad Nick wrote about his battle with diabetes. Several diabetic girls were in the crowd, as evidenced by shirts that proclaimed things like, "I’m Not Diabetic! I’m Sugar Challenged!"

The night’s final tune couldn’t have been more fitting: Summer anthem “Burnin’ Up” (yup, Big Rob was there and got his rap on, wearing a "Big Rob’s For Real" t-shirt) brought up the rear as two ambulances outside treated a slew of fainting gals, who had, predictably, overheated. Perhaps the Brothers need to remind their fans they’re just lyrics—not words to live by.

But PopWatchers, weigh in: Have you ever seen the Jonas Brothers live? What’d you think? Are the Jonas Brothers are ambulance-worthy? I mean, I’m talking about actual humans in need of medical attention here.

addCredit(“Jonas Brothers: Theo Wargo/WireImage”)

Comments (73 total) Add your comment
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  • nicky

    I took my 12 year old cousin to see them in April, we sat in the boonies, and it was still a good show. After that, I was hooked!! We saw them in July in the 6th row and it was an amazing concert!! I’m 23, so it goes to show these guys can appeal to all ages!

  • Joe’s Future MIL

    Moms love the JoBros. Cute, respectable and they sing “our” eighty’s syle music!

  • tricia

    We have seen the JB’s twice in the last year – once in October opening for Hannah/Miley and recently last month. They rocked – and this from a Bon Jovi and Def Leppard devotee! Have already swiped their latest CD to load on my IPod!
    Of course, let’s see if in 20 years they still rock like Bon Jovi does now – Also took my daughter to see Bon Jovi this last year – and they solidly remain her number 2 band behind Joe, Nick and Kevin.
    And I thought I was Joe’s future MIL!

  • Jackie

    My friend and I saw them at MSG on Monday night (I’m 20, she’s 18), we even though we were totally embarrassed at first, we felt better when we saw a bunch of other girls our age. And once they started playing, we couldn’t care less. The Jonas Brothers were AWESOME. They are SO high-energy, so terrific, they play AND write their own music? Can we even call them a boy band? They are in their own category because they are SO much better than anyone else.
    And ambulance worthy? If I had been 14 and that close to them? I may have fainted too. I’m not ashamed to say that I now LOVE the Jonas Brothers. (And it’s totally fine – Kevin is 20 too, so I don’t feel like a creep for liking them).

  • Winona

    Wait… Harry Connick Jr. was there?!?! EEEEEEEEEEEEEEEEE!!!!!!!!!!!!!!!
    Oh yeah… sorry. Jonas Brothers. I’ve only seen one live television appearance (Idol finale, I think) and I wasn’t really impressed vocally. Probably because I couldn’t hear much, but they did put on an entertaining show. Their new album is getting very positive reviews, though, so I should check it out.

  • Lauren

    who wants free jonas brothers tickets? Go here.

  • April

    Ahhhhhhhhhh! i can’t believe i got to see them live! if only i could of met the band hottie Nick

  • Darby

    Never seen JB but they are everywhere & it took my 5 & 7 year old daughters all of 30 seconds to learn the whole song Burnin’ Up…guess I’ll be heading to the store to buy that CD…

  • Lisa

    They have such high energy, and they put on a wonderful show. You will definitely have a great time.

  • Sophia

    They really don’t sound that good live though most of their songs are quite good – but then again, a lot of pop sensations don’t have the best voices but their music is still great isn’t it?
    They give new meaning to the meaning of POP(ULAR) music :D
    Though nobody should be faint-worthy… that’s just worrying.

  • Lizzy

    I saw them in Anahiem, CA. I was at the show that they filmed for the 3D movie….It was great. I am 19.

  • nahhccu atzin

    i just love u guys so much i want to go and see u in concert 20 years from now keep up your good work and for keeping me and my 50 year old mother happy with your music she is also a diabetic nick she knows how is to wake up and to see me one more day Nick she just loves you more . My 23 year old sis and i went to see u guys perform here in glendale arizona that was awsome great concert.Hope to see again soon my mother will also be there I HOPE i know u are really busy but it willbe great if u write back . take care . Nahccu atzin Phx Az

  • Naomi

    I love the Jonas Brothers so much!! They are such awesome guys. I think I would have fainted to just to see them play live would be amazing! I LOVE their new CD. Yeah sure I get made fun of by people in my class for liking the Jonas Brothers, and I am only 13, but I know good music when I hear it!! Nick Jonas rocks my socks I love him!! <3<3<3<3

  • K

    yeah. they are ambulance-worthy. jonas brothers are the best!

  • JB FanOld

    Hey older girls down here, 28 year old superfan here – it’s all good!! They are simply amazing.

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