Anyone who saw the Féria hair color ad in this month’s Elle (pictured, left) might have had to do a double-take to make sure it Read the full post.
Aug 8
2008
08:16 PM ET
Beyoncé's L'Oréal ad: You can't do that in advertising!
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well… she does look pale. maybe she should have gotten some sleep the nite b4 the shoot to get rid of the darkness under her eyes lol
The pale skinned picture of Beyonce looks like Nik from America’s Next Top Model (I don’t remember which cycle it was). I don’t think L’Oreal did anything on purpose; however, we do live in a society where colorism is common so I can see why people may be upset. I’m a 22 year old dark skinned Filipino woman and I have relatives who criticize me for being too dark. However, I get compliments on my skin from those who wished they were more tan. Most of the casting seen in Filipino shows and Hispanic telenovas are those of people with paler skinned rather than dark skinned. Paler skinned people are considered more attractive in some cultures. That’s why there’s a huge market for skin lighteners/bleachers. If you want better understanding, I suggest you read “Don’t Play in the Sun” by Marita Golden.
One pic is profenssional done one the othe was taken by a normal camera, so the l’oreal pic gona look better and than the other one but at the same time i think beyonce should stop modeling for this company cuz her aint hers, she look like faith evans a few years back
Its funny how everyone here thinks they know what actually happened. None of us know if the photo was altered! Black people come in all different shades, im light skinned and at times I look lighter or darker than I usually do. Beyonce is also creole.
they took a very dark picture of her put a lighter photo of her that why this started why does it matter
It’s called lighting people. If you haven’t noticed, every woman who’s been in a make up/ hair color add, especally the L’Oreal and Neutrogena ads, is lighted in such a way that any imperfection their make-up couldn’t cover gets blown out and the end result is some sort of shiny, bright, unrealistically blemish free, and overall feature altered version of themeselves. It may be hard to belive, but that can all be done with lights, not computers, you just need a photographer who really knows how to use light.
Seriously…this is so stupid. Anyone who finds this “offensive” must live in a cave. I’ve seen many a black girl with lighter skin and I think they look just as gorgeous…and really…beauty isn’t about weather you’re black, white, tan, purple, green, or blue…Beyonce is gorgeous. The media is just blowing this way up and they haven’t realized that NO ONE REALLY CARES!
Should’t there be a law against all these big name brands thinking we the public are fools? black turned to white, wigs/weaves pass off as models own, fasle lashes passed off as models own etc, etc… been going on for years!
Isn’t it funny how a new shade of hair color can change the tone of a person’s skin? Never heard of that? Try dying your hair really dark if you’re blond or bleaching it if you’re a deep brunette. The effects are amazing!
Am with Helen and Sandy on this one but must add, Beyonce uses Loreal as much as Reese Witherspoon uses Avon and Coleen Rooney shops in Asda. Lewis Hamiltons latest advert is for Abby National although theres no sponser badge for Abby on the jumpsuit he wears. They take us for SUCKERS so they make big BUCKS. Don’t believe the hype.
This is blatantly racist and disgusting. It goes beyond implication; it outright *dictates* that beauty is found in Caucasian skin tone. — Beyonce Knowles is a gorgeous women: curves, ethnicity, and all. They make her MORE beautiful. — Shame on this company for not only altering her *identity* but denying their actions. I am wholly offended.
I don’t care if her skin is white or black… i love beyonce because she is a great singer i mean her voice is beautiful!!!
Asian magazines do it all the time. Look at Ash Rai and Bollywood actresses they bleach their skin all the time in ads and movies to lighten. Also it is common in Arabic and Oriental as well. So, it is also found in American ads. Why are people so surprised? However the difference between blacks and the Asians and Arabs is that as African Americans we love our dark skin (except Michael Jackson) therefore this is disgusting to us.
Beyonce wears a wig so who the hell is going to buy Loreal from her anyways. She would be a great advertisement for Jenny Craig since she looks like a fat waterballoon anyways.
This is kind of stupid. I knew the “lighter” one was Beyonce right away. Honestly, that one looks a lot more like the Beyonce I’ve seen on TV & in movies anyway.