Why are you people not fast-forwarding through commercials?!

In a recent study, more than half the people surveyed said they do not fast-forward through commercials when they’re watching a DVR recording. WHAT? I find this almost as confusing as the term "DVR penetration," which was used in a quote in the article and in daily conversation from this day on!. The only time I don’t fast-forward through ads is when I need to make a trip to the kitchen or ladies room and I’m too lazy to press pause. (I then take two steps and realize that I have to haul ass if I’m gonna make it back to the couch in under two minutes — because God forbid I have to press rewind.)

Do you fast-forward through commercials on your DVR (or VCR)? If not, why not? Tell me. I’m ready to learn.

Comments (61 total) Add your comment
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  • Jen

    I fast forward through commercials, but I stop for Mac ads and Above the Influence spots. I love when the little dog says things like “you dissapoint me.”

  • Earle

    I usually do unless I am distracted. One reason I might not FF is that if I go to far, then I have to rewind. How lazy can I be!

  • Sally in Chicago

    I record with good old fashion VHS and yes I fast-forward through commercials.
    Could it be they don’t fast forward bec. they walk away from the set and do something else when commercials come on?

  • Adrienne

    I always fast forward. I can’t stand commercials (though like Jen, I do think Mac ads are funny). Occasionally I even catch myself trying to fast forward through a show I’m watching at it’s normal time.

  • el

    Maybe the people resonding to the survey have heard the concerns about DVRs ruining typical advertising based TV programming, and are trying to convinve the advertisers that they are still getting their money’s worth, so that they don’t pull their ads and ruin TV as we know it. If that’s true, awesome. The only time I dont fast forward the commercials on my DVR is when I am watching something live and CAN’T. For this reason, if we want to watch something when it is on we usually wait until it is about 15 minutes in.

  • Sarah

    I don’t know how to explain it but…You know how “Home Alone” or “A Christmas Story” or some movie comes on TV and you watch it even though you already own it because watching it with commercials is different than watching it on DVD? That’s the same with TV shows. If I wanted to watch a show without commercials, I’d watch it on DVD and it would be a way different experience.

  • Ceballos

    Yep, another VCR person here, and I not only fast forward through commercials when I have the remote (most of the time), but I get seriously annoyed when others don’t. Yes I have a problem.
    By the way Mandi. It stinks that it appears you’re the only one in the Popwatch offices today, but thanks for writing to keep me (and others) entertained (since I’m the only one in my office today).

  • Tuzo

    That is insane! The only thing I can think of is that half the people don’t know they can fast forward?!?

  • donner

    Good Lord, YES! YES! I always FF thru the crummy commercials (thanks Ralphie!)…I also like to rewind during LIVE viewings so that I can jump thru them when I’m just watching a show that I haven’t recorded…ironically, I watched the Funniest Commericals of 2007 last night on TBS…and they were pretty funny…but they are the rarity, I know…

  • Chris

    Most of the time, if I’m not FFing through commercials, it’s because I forget that I’m not watching live TV.

  • Nicole

    I always fast forward through them but I know both my mother in law and father in law forget alot of the time that they are watching something dvr’d and i or my husband have to remind them about it.

  • Christa

    I always do, unless I’m knitting and I just can’t stop to pick up the remote.

  • NineDaves

    i don’t understand why you wouldn’t fast forward through commercials? if you don’t, you shouldn’t even own a dvr in the first place!

  • drella66

    OF COURSE. I am so not watching commercials that if I am home, and could start watching Survivor as live TV at 8, I will sit and wait until about 8:10-8:15 so I can watch the currently being recorded Tivo’ed version and get to fast forward commercials…

  • drella66

    oh, and if i, god forbid, have to watch live tv, half the time I still try to fast forward the commercials(and then Im mad I have to sit through them)

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