How low should stars go to promote their movies?

Nodeal_lSo yesterday at 9:31 a.m., I received a forwarded e-mail from a coworker with the subject line "Corey Feldman on Deal or No Deal" and the simple message "Merry Christmas, Mandi!" Apparently, the Jan. 6 episode of the Howie Mandel-hosted game show (pictured) is ’80s-themed, and the Lost Boy is the surprise celebrity guest. Naturally, I wanted to use this news as a peg for a "Who’d be your celebrity Deal or No Deal support system?" post. (I’d go with Dolly Parton. I imagine she’d put the Banker in a good mood.)

My editor, however, had a more pressing question: What if real stars, not wanting to cross WGA picket lines after the late-night shows return next week, actually have to stoop to this level to promote their projects? It’s not crazy-talk. According to a recent piece in The New York Times, "Strong-arming marquee stars to participate in more stunts is a delicate topic, but studios are starting to discuss it. Among the ideas are cameos on game shows like Are You Smarter Than a 5th Grader? or stints as a guest meteorologist on local news programs."

Okay, actually, I’m kinda digging that meteorologist idea, but what about you? Have you missed seeing stars peddle their films on late-night TV? What would you recommend studios do if they really want to reach you and late-night isn’t an option?   

addCredit(“Howie Mandel: Peter ”Hopper” Stone”)

Comments (5 total) Add your comment
  • Lesley

    For me, honestly, a celeb going on a morning show or a late night talk show isn’t a deciding factor for me. By the time they go on those shows, I’ve already decided whether I want to see the movie or not. So as long as there continue to be commercials, trailers, and magazine articles about the movies, I’ll continue to make my decisions based on those things.
    Is anyone that swayed by a celebs appearance on a talk show to pimp their new movie or tv show or cd?

  • Adam

    I’m not swayed by that but i like the talk show atmosphere because you get a chance to see what the celeb is like in real life for the most part, and you learn new things about them.

  • Jill

    I rarely stay up late enough to watch the shows anyway. If I do stay up to see a particular person it’s because I like them already and would see their movie anyway. I always thought the visits to talk shows just to promote a movie was dumb.

  • donner

    i would perfer talk shows to go back to ‘talking’ and not ‘plugging’ their latest whatever-in-the-can…I saw Sweeney Todd w/out seeing Johnny Depp shill it on Letterman…I saw “No Country For Old Men” w/out seeing Josh Brolin shill it on Leno…I will go see movies that I’m interested in, regardless of the star who’s out plugging it…I guess Hollywood thinks we’re all a bunch of yokel hicks who won’t know a movie is out unless their star is on the talk-show circuit…way to play to our intelligence there, Hollywood suits…

  • DanOregon

    Appearing on a news analysis show, like O’Reilly or The Situation Room or Glenn Beck or being a category on Jeopardy (like they did for “The Bucket List”) is pretty bad. The Bucket List isn’t a Sony picture is it?

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